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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,800 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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4176 - 4200 of 6,407 Reviews for Foundations of Digital Marketing and E-commerce

By ARNALDO L R T

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Aug 21, 2022

Excellent course

By gina o

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Aug 18, 2022

Intresting journy

By ZED

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Aug 14, 2022

Awesome intructor

By ramiz r

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Aug 8, 2022

Very informative.

By Ravi R

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Aug 4, 2022

really good 👍🏻

By Prince S

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Jul 20, 2022

Wonderful crafted

By Francis S

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May 20, 2022

Excellent course!

By Hannah O

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Jun 6, 2025

Very informative

By Jadyn A

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May 22, 2025

very informative

By Hammad N M H

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Apr 18, 2025

Excellent course

By Esethu M

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Mar 14, 2025

Best course ever

By Abdullah M

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Feb 28, 2025

Excellent course

By Daniela Z D B

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Feb 27, 2025

It's so goog!!!!

By Zuleyvic A C

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Feb 23, 2025

Batante completo

By Hashim J

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Feb 13, 2025

Fantastic course

By Abdul R

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Feb 11, 2025

excellent course

By Martyna K

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Jan 26, 2025

Very good course

By SREEJITH M

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Jan 16, 2025

very good course

By Muhammad N

•

Dec 23, 2024

Very informative

By Shahzaib S

•

Dec 16, 2024

very nice course

By Hugo H D Z

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Nov 19, 2024

Estuvo muy bueno

By Tessa

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Oct 20, 2024

Very educational

By Nkemakonam U

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Oct 20, 2024

very good course

By Odra M

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Oct 20, 2024

Excelente curso.

By Nabanna C

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Oct 18, 2024

very nice course