Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,800 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

Filter by:

4051 - 4075 of 6,409 Reviews for Foundations of Digital Marketing and E-commerce

By Gurneet S L

•

Aug 7, 2022

Very well explained

By Justin H

•

Aug 1, 2022

Really insightful.

By mohamed a

•

Jul 27, 2022

wow amazing course!

By Taha H

•

Jul 27, 2022

alote of good infos

By Yinfei Z

•

Jul 12, 2022

very useful course!

By Anthony C

•

Jun 30, 2022

Great presentation.

By Erón C

•

Jun 12, 2022

Very easy to follow

By Alessandro B

•

May 16, 2025

It was Really good

By Anthony Z

•

Apr 23, 2025

Buena introducción

By ro x

•

Mar 20, 2025

easy to understand

By Ramya A

•

Mar 16, 2025

great explanations

By Chittipa N

•

Mar 10, 2025

It is great course

By MARINI

•

Feb 11, 2025

interesting module

By Zwelibanzi M

•

Nov 6, 2024

Utterly insightful

By Alisar A

•

Nov 5, 2024

دورة تدريبية رائعة

By ANKIT R

•

Sep 8, 2024

Very Good Learning

By sadia f

•

Aug 16, 2024

UOTSTANDING COURSE

By Lahcen A

•

Aug 2, 2024

great online kurze

By Sanooj K

•

Jun 22, 2024

Incredible Course!

By Bryce

•

Jun 6, 2024

Amazing Foundation

By Unique U

•

May 27, 2024

amazing experience

By Gabby G

•

Apr 10, 2024

Pretty good stuff.

By VU T H

•

Feb 25, 2024

it great thank you

By Thabo m

•

Feb 7, 2024

Learnt more things

By ZUL A H

•

Jan 20, 2024

Amazing Experience