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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,173 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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4751 - 4775 of 6,269 Reviews for Foundations of Digital Marketing and E-commerce

By Maribel R

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Nov 13, 2024

Excelente

By MAURICIO D R

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Nov 10, 2024

Excelente

By juan c l

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Nov 7, 2024

excelente

By Md T h h

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Nov 3, 2024

very good

By Rashed a A

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Nov 1, 2024

educative

By Sahil V

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Oct 22, 2024

excellent

By Jorge B

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Oct 21, 2024

Brilliant

By NIVRAJ

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Oct 20, 2024

VERY GOOD

By Aniruddha P

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Oct 20, 2024

Excellent

By Abraham V

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Oct 18, 2024

excelente

By Mohammed E

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Oct 8, 2024

excellent

By Jayasree K

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Oct 4, 2024

Excellent

By Juan A G

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Sep 30, 2024

increible

By Bruna L O d S

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Sep 23, 2024

Muito bom

By Laurynas J

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Sep 22, 2024

very good

By Clement G

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Sep 21, 2024

excellent

By Beimer H C S

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Sep 17, 2024

excelente

By Carlos o

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Sep 15, 2024

muy bueno

By Fares A

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Sep 11, 2024

Nice time

By Adya V L

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Sep 8, 2024

Very good

By Bashayer G

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Sep 3, 2024

Very Good

By Wajiha Q

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Sep 2, 2024

Excellent

By Mahwish H

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Aug 17, 2024

GREAT ONE

By QIAN G

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Aug 13, 2024

excellent

By Ouokanouon Y V Z

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Aug 11, 2024

Excellent