Chevron Left
Back to Marketing Analytics

Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,422 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

RN

Jun 1, 2020

Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

SC

Apr 18, 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

Filter by:

1426 - 1450 of 1,832 Reviews for Marketing Analytics

By MANISH K C

•

Sep 25, 2020

nice

By Engr. S A

•

Sep 17, 2020

Best

By AYAN B

•

Aug 27, 2020

NICE

By Manasi V

•

Aug 6, 2020

Good

By shamma a a

•

Jul 21, 2020

than

By Pankaj R

•

Jul 10, 2020

Good

By Suryansh S

•

Jul 3, 2020

nice

By GOURAV C G

•

Jul 2, 2020

good

By Janak D

•

Jun 22, 2020

best

By Akhil J

•

May 24, 2020

Nice

By Ajayraj J

•

May 3, 2020

good

By Samuel T

•

Apr 27, 2020

good

By Bhushan P

•

Apr 21, 2020

good

By Vaibhav M

•

Dec 19, 2019

Good

By Shubham K

•

May 19, 2019

nice

By Xu T

•

Oct 12, 2017

good

By Thanh L T

•

Jun 6, 2017

Good

By Akshaya

•

Jan 7, 2025

D..

By Bastian G

•

Jun 28, 2020

TOP

By Binoy B

•

Jun 7, 2020

Wow

By ABHISHEK K

•

May 28, 2020

Ok

By Mayank M

•

Nov 21, 2017

cd

By Mithun C V

•

Jun 15, 2020

-

By pawan g

•

May 29, 2020

-

By Moses M F

•

Jul 26, 2017

G