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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,002 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

CK

Nov 14, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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6051 - 6075 of 6,228 Reviews for Foundations of Digital Marketing and E-commerce

By Hicham D

•

Oct 19, 2023

GUUT

By Mehmoona i

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Aug 31, 2023

nice

By ABDELLAH T

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Aug 20, 2023

good

By Josue R

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Aug 10, 2023

Good

By Janet N N

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Jul 18, 2023

good

By SATHYA P

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May 3, 2023

GOOD

By Kukuh

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Apr 20, 2023

Best

By Prabeen K M

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Mar 27, 2023

Good

By mohit b

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Dec 3, 2022

Good

By Tejas J

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Nov 21, 2022

good

By Alok R

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Nov 20, 2022

good

By Sarvesh J

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Nov 6, 2022

GOOD

By Santhana

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Aug 26, 2022

Good

By Selva G

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Jul 6, 2022

Good

By hassan a m

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Jun 25, 2022

good

By Jo'raboyev A

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Apr 21, 2024

wsd

By Ruthra P

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Mar 8, 2025

No

By Zahroxon M

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Apr 25, 2024

Ha

By Priya N

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Jul 9, 2022

ok

By Hans P

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Dec 10, 2024

m

By Sara M

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Oct 14, 2024

٠

By Sadia A

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Sep 20, 2024

5

By rashmi p

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Jun 26, 2023

.

By Feliciana d R C d G

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Jun 26, 2022

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By Maninder G

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Mar 15, 2025

1. The exercises were made some years ago and the product sites ( like HubSpot or MailChimp) have newer menus and newer features . The sessions need to be updated as some references in the sessions have been replaced by new features. 2. Jobs, Resumes, Presentation and Interviewing best practices : Not everyone is interested in this and these should form an optional, separate, no cost complimentary addon. This Option can be introduced to other courses as well and be a common module . 3. Many Google Applications are referenced : AdWords, Google Trends etc . A separate glossary / compilation containing ALL of these and giving a short description of what are their features and use and how they are linked to this Course would be welcome. Once again this can be linked to other Google Courses as a common addon. 4. The module on creation of a website was not comprehensive and perhaps Google could offer this as a separate course and give a discount if purchased together with the Digital marketing one. Summary : A serious update is needed.