Customer-centric design is key to the success of any solution, product, or service over time. This specialization explores the core principles of Generative AI and its transformative impact on organizational efficiency and continuous evolution.

You'll learn how design thinking and user research create impactful, user-centric solutions by deeply understanding users' needs and behaviors.

Discover how Generative AI revolutionizes the design process, enhances creativity, accelerates prototyping, and provides deeper insights through data analysis. Explore how AI empowers designers by automating tasks, generating innovative ideas, and enabling rapid iteration.

We also emphasize the importance of Responsible AI, covering ethical considerations and responsible deployment practices to ensure AI tools benefit society while minimizing harm.

By the end of this specialization, you'll master AI tools for user research, create prototypes, conduct user testing, and generate strategic insights while adhering to ethical standards.

To succeed all you need to have is a curious mind. Experience as a Design Thinking practitioner, or as a Business Consultants would be an added advantage. No programming skills are needed.

Praktisches Lernprojekt

In this program, you will learn and practice

• Basic operations and prompt design (engineering) using Generative AI

• Various stages of Design Thinking Processes

• Explore various User Research functions with Generative AI

Multiple activities to help you hone you Design Thinking and User Research Skills using Generative AI, through Generative AI labs, peer reviewed assignments, and self check assignment.