enthaltenThis course explores integrated brand promotion (IBP) in today's complex marketing landscape. Beginning with foundational concepts of advertising and IBP within the marketing ecosystem, learners will gain insight into the intricate relationships that drive this trillion-dollar industry. Through exposure to branding fundamentals, learners will explore brand elements, architecture, positioning, and differentiation strategies that contribute to brand recognition and consumer decision-making. Key topics include strategic considerations for product and service positioning, advertising approaches, and the impactful role of data in shaping effective brand promotion strategies. The course culminates with practical applications across diverse scenarios, equipping learners with knowledge of how successful brands implement integrated promotion strategies to connect with audiences and achieve marketing objectives in an evolving digital environment.
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Was Sie lernen werden
Advertising and integrated brand promotion fundamentals.
Branding strategies that drive consumer decisions and adapt to changing market conditions.
Kompetenzen, die Sie erwerben
- Kategorie: Strategic Decision-Making
- Kategorie: Marketing Communications
- Kategorie: Media Strategy
- Kategorie: Brand Loyalty
- Kategorie: Brand Awareness
- Kategorie: Design Thinking
- Kategorie: Media Planning
- Kategorie: Integrated Marketing Communications
- Kategorie: Brand Marketing
- Kategorie: Branding
- Kategorie: Consumer Behaviour
- Kategorie: Advertising Campaigns
- Kategorie: Digital Advertising
- Kategorie: Marketing
- Kategorie: Advertising
- Kategorie: Promotional Strategies
- Kategorie: Brand Strategy
- Kategorie: Brand Management
Wichtige Details
Zu Ihrem LinkedIn-Profil hinzufügen
Juni 2025
20 Aufgaben
Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.
In diesem Kurs gibt es 4 Module
This module presents the key concepts of advertising and integrated brand promotion that underpin this course.
Das ist alles enthalten
1 Video15 Lektüren5 Aufgaben1 Diskussionsthema2 Plug-ins
This module explores the concept of brand and its critical role in consumer decision-making, examining visible elements such as logos and more subtle aspects that collectively create distinctive brand identities. We'll investigate how brands strategically position themselves against competitors in the marketplace and why they sometimes must undergo repositioning to adapt to changing market conditions or shed problematic associations.
Das ist alles enthalten
1 Video10 Lektüren5 Aufgaben4 Plug-ins
This module presents some of the important strategic considerations that brands must consider when looking at their brand and product positioning and how that, in turn, will relate to their approach to advertising. Those considerations have many layers of complexity, but the elements discussed in this module represent fundamental underpinnings that cut across many product and service categories.
Das ist alles enthalten
10 Lektüren5 Aufgaben
This module presents a cumulatively applied look at content covered in previous modules. The goal is to show how some of the tactics and concepts previously covered translate into some shrewd strategic decisions by prominent brands in their various markets.
Das ist alles enthalten
11 Lektüren5 Aufgaben1 Diskussionsthema2 Plug-ins
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Dozent
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Häufig gestellte Fragen
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.
Weitere Fragen
Finanzielle Unterstützung verfügbar,