What are the best social media marketing courses on Coursera?

Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute . You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.

Can I learn social media marketing for free on Coursera?

Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.

What skills will I gain from a social media marketing course?

You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.

Do I need any experience to start learning social media marketing?

No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.

Can social media marketing courses on Coursera help me get a job?

Yes. Social media marketing skills are in high demand for roles in digital marketing , content creation, and brand management . Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.

Top Social Media Marketing Courses - Learn Social Media Marketing Online

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Find the Best Social Media Marketing Course for Your Goals

Status: New
Coursera
Facebook Storytelling: Write Compelling Stories
Skills you'll gain: Writing, Storytelling, Copywriting, Persuasive Communication, Facebook, Content Creation, Social Media Content, Social Media, Drive Engagement, Prompt Engineering, Generative AI Agents
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
University of California, Davis
Google SEO Fundamentals
Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Content Strategy, Digital Marketing, Content Performance Analysis, Content Creation, Artificial Intelligence, Information Architecture, User Experience
4.8
Rating, 4.8 out of 5 stars
3.7K reviews
Intermediate · Course · 1 - 4 Weeks
Status: Free Trial
University of Illinois Urbana-Champaign
Microeconomics Principles
Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Behavioral Economics, Resource Allocation, Socioeconomics, Consumer Behaviour, Cost Benefit Analysis, Decision Making
4.8
Rating, 4.8 out of 5 stars
3.2K reviews
Beginner · Course · 1 - 4 Weeks
Universiteit Leiden
International Law in Action: the Arbitration of International Disputes
Skills you'll gain: Arbitration, Diplomacy, Legal Strategy, International Relations, Conflict Management, Legal Hearings, Case Law
4.8
Rating, 4.8 out of 5 stars
1.3K reviews
Mixed · Course · 1 - 3 Months
Status: Free Trial
Berklee
Music Production
Skills you'll gain: Music, Musical Composition, Post-Production, Peer Review, Media Production, Active Listening, Music Performance, Constructive Feedback, Performing Arts, Editing, Instrumental Music, Music Theory, Timelines, Creativity, File Management, Self-Awareness
4.8
Rating, 4.8 out of 5 stars
3K reviews
Beginner · Specialization · 3 - 6 Months
University of Amsterdam
Introduction to Communication Science
Skills you'll gain: Culture, Interpersonal Communications, Media and Communications, Liberal Arts, Social Studies, Research, Ancient History, Anthropology, European History, Qualitative Research, Research Methodologies
4.7
Rating, 4.7 out of 5 stars
1.9K reviews
Mixed · Course · 1 - 4 Weeks
Status: New
Coursera
Instagram Planning: Manage Content Like a Pro
Skills you'll gain: Instagram, Content Creation, Social Media Management, Social Media Content, Content Development and Management, Marketing Planning, Content Strategy, Shared Media, Owned Media, Scheduling, Workflow Management
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
Instagram Reels: Create Engaging Videos
Skills you'll gain: Video Editing, Instagram, Video Production, Drive Engagement, Media Production, Content Creation
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
Facebook Content Creation Essentials
Skills you'll gain: Facebook, Content Creation, Graphic and Visual Design, Graphic Design, Drive Engagement, Video Production, Storytelling, Generative AI Agents, Writing, Video Editing
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
Facebook Communities: Maximize Interaction
Skills you'll gain: Facebook, Drive Engagement, Social Media Management, Social Media Content, Community Development, Policy Development, Discussion Facilitation, Content Strategy
Beginner · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Getting Started in Google Analytics
Skills you'll gain: Google Analytics, Web Analytics, Content Performance Analysis, Marketing Analytics, Dashboard, User Accounts
4.4
Rating, 4.4 out of 5 stars
1.5K reviews
Beginner · Guided Project · Less Than 2 Hours
Status: New
Coursera
Facebook Watch: Create Engaging Videos
Skills you'll gain: Video Production, Storyboarding, Videography, Storytelling, Video Editing, Media Production, Facebook, Content Creation
Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular social media marketing courses

Facebook Storytelling: Write Compelling Stories: Coursera
Google SEO Fundamentals: University of California, Davis
Microeconomics Principles: University of Illinois Urbana-Champaign
International Law in Action: the Arbitration of International Disputes: Universiteit Leiden
Music Production: Berklee
Introduction to Communication Science: University of Amsterdam
Instagram Planning: Manage Content Like a Pro: Coursera
Instagram Reels: Create Engaging Videos: Coursera
Facebook Content Creation Essentials: Coursera
Facebook Communities: Maximize Interaction: Coursera

Social Media Marketing Courses