Creating content that stands out on Facebook requires a mix of compelling writing, eye-catching visuals, and engaging videos. In this course, you’ll develop the essential skills to craft posts that capture attention, drive engagement, and resonate with your audience. You’ll start by mastering the art of writing effective Facebook posts, learning how to structure content for maximum impact and leverage AI tools for ideation. Next, you’ll explore visual storytelling, using photos, graphics, and design techniques to enhance your content. Finally, you’ll dive into video creation, discovering how to plan, shoot, and edit engaging videos optimized for Facebook Watch.
Facebook Content Creation Essentials
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
3 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Create engaging content for Facebook with ease
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
June 2025
Assessments
7 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
There is 1 module in this course
Creating content that stands out on Facebook requires a mix of compelling writing, eye-catching visuals, and engaging videos. In this module, you’ll develop the essential skills to craft posts that capture attention, drive engagement, and resonate with your audience. You’ll start by mastering the art of writing effective Facebook posts, learning how to structure content for maximum impact and leverage AI tools for ideation. Next, you’ll explore visual storytelling, using photos, graphics, and design techniques to enhance your content. Finally, you’ll dive into video creation, discovering how to plan, shoot, and edit engaging videos optimized for Facebook Watch.
What's included
6 videos4 readings7 assignments1 plugin
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Coursera Project Network
Status: FreeCoursera Project Network
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Frequently asked questions
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