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    • Customer Analytics

    Customer Analytics Courses Online

    Learn customer analytics techniques for data-driven decision-making. Understand how to analyze customer data to improve business strategies.

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    Explore the Customer Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Microsoft

      Microsoft Cloud Support Associate

      Skills you'll gain: Microsoft 365, Network Security, Cloud Management, Microsoft Azure, Business Software, Computer Hardware, Virtual Machines, Identity and Access Management, Cybersecurity, Network Troubleshooting, Desktop Support, Virtual Private Networks (VPN), Azure Active Directory, Technical Support, Hardware Troubleshooting, Hardware Architecture, Generative AI, System Monitoring, Virtualization and Virtual Machines, Disaster Recovery

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      C

      Coursera

      Instagram Optimization: Grow Your Presence

      Skills you'll gain: Instagram, Content Performance Analysis, Social Media, Social Media Marketing, Brand Marketing, Drive Engagement, Content Strategy, Customer Engagement, Marketing Analytics, Content Creation, Performance Metric

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera

      Instagram Analytics: Optimize Performance

      Skills you'll gain: Instagram, Content Performance Analysis, Social Media, Social Media Marketing, Marketing Analytics, Content Strategy, Strategic Decision-Making, Key Performance Indicators (KPIs), Brand Awareness, Competitive Analysis, Drive Engagement

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Predictive Modeling and Analytics

      Skills you'll gain: Predictive Analytics, Data Visualization, Data Modeling, Business Analytics, Data Analysis, Statistical Modeling, Data-Driven Decision-Making, Regression Analysis, Machine Learning Methods, Supervised Learning, Decision Tree Learning, Data Cleansing, Artificial Neural Networks

      3.6
      Rating, 3.6 out of 5 stars
      ·
      602 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      P

      Packt

      Statistics & Mathematics for Data Science & Data Analytics

      Skills you'll gain: Descriptive Statistics, Probability & Statistics, Statistical Hypothesis Testing, Statistics, Data Analysis, Statistical Analysis, Regression Analysis, Analytics, Statistical Methods, Probability, Data Science, Statistical Modeling, Data-Driven Decision-Making, Statistical Inference, Probability Distribution, Predictive Analytics, Applied Machine Learning, Correlation Analysis

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Data Analytics and Deep Learning

      Skills you'll gain: NoSQL, Machine Learning Algorithms, Big Data, Apache Hadoop, Deep Learning, Statistical Analysis, Data Visualization, Data Analysis, Exploratory Data Analysis, Apache Spark, Data Presentation, Generative AI, Data Infrastructure, Data Cleansing, Real Time Data, Apache Kafka, Image Analysis, Artificial Neural Networks, Keras (Neural Network Library), Artificial Intelligence and Machine Learning (AI/ML)

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      25 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      S

      Simplilearn

      Generative AI Course for Marketing, Sales, and Campaigns

      Skills you'll gain: Lead Generation, Upselling, Business Ethics, AI Personalization, Generative AI, Sales Strategy, Marketing Automation, Cross Selling, Marketing Strategies, Sales Prospecting, Sales, Email Marketing, Blogs, Customer Insights, Content Creation, Customer Engagement, Social Media Marketing, Customer Retention, Customer Relationship Management, Customer experience improvement

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera Instructor Network

      GenAI for Compensation: Smarter Pay Equity Analysis

      Skills you'll gain: Compensation Management, Compensation Analysis, Compensation Strategy, People Analytics, Generative AI, Workforce Planning, ChatGPT, Job Evaluation, Business Ethics, Predictive Analytics, Prompt Engineering, Human Resources, Artificial Intelligence, Human Resource Strategy

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera

      YouTube Optimization: Grow Your Presence

      Skills you'll gain: Content Performance Analysis, Search Engine Optimization, Web Analytics, Performance Analysis, Marketing Analytics, Web Analytics and SEO, Content Strategy, Marketing Channel, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Revenue Management

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      Natural Language Processing in TensorFlow

      Skills you'll gain: Tensorflow, Natural Language Processing, Generative AI, Deep Learning, Artificial Intelligence and Machine Learning (AI/ML), Artificial Neural Networks, Text Mining, Data Processing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.5K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      P

      Packt

      Salesforce Certified AI Associate Certification

      Skills you'll gain: Salesforce Development, Salesforce, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, Data Quality, Customer Relationship Management (CRM) Software, Predictive Analytics, Data Management, ChatGPT, Data Capture, Generative AI, Business Ethics, Customer Engagement

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Advanced Visualizations using Tableau

      Skills you'll gain: Data Visualization Software, Tableau Software, Data Visualization, Data Analysis, Geospatial Mapping, Advanced Analytics, Spatial Analysis, Data Manipulation, Forecasting

      Advanced · Course · 1 - 4 Weeks

    Customer Analytics learners also search

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    1…262728…309

    In summary, here are 10 of our most popular customer analytics courses

    • Microsoft Cloud Support Associate: Microsoft
    • Instagram Optimization: Grow Your Presence: Coursera
    • Instagram Analytics: Optimize Performance: Coursera
    • Predictive Modeling and Analytics : University of Colorado Boulder
    • Statistics & Mathematics for Data Science & Data Analytics: Packt
    • Data Analytics and Deep Learning: Illinois Tech
    • Generative AI Course for Marketing, Sales, and Campaigns: Simplilearn
    • GenAI for Compensation: Smarter Pay Equity Analysis: Coursera Instructor Network
    • YouTube Optimization: Grow Your Presence: Coursera
    • Natural Language Processing in TensorFlow: DeepLearning.AI

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Customer Analytics

    Customer analytics is a method used by managers and business owners for making business decisions based upon past customer behavior. It uses tools like regression analysis, predictive analytics, and market segmentation to turn data into usable information that can be leveraged for the creation of direct marketing campaigns and other aspects of managing customer relationships. Behaviors customers have exhibited in the past are examined and used as a basis for predicting future behaviors. The information is then used to create campaigns that have an influence on future buying behaviors. This type of analysis serves as a solid basis for making business decisions.‎

    If you're considering a career in management, product development, or marketing, customer analytics is a valuable study area because it serves as the basis of good decision-making in the business world. Effectively applying real-world data about customer behavior using tools, such as predictive analytics, increases the likelihood of successful marketing campaigns. It also helps developers create products that deliver greater customer satisfaction. Additionally, when you have the tools and data on hand that tell you how customers responded to different circumstances in the past, you're able to explain and support the business decisions you make.‎

    Taking online courses on Coursera in customer analytics provides you with the knowledge you need to acquire in a convenient setting supported by experienced instructors. The learning starts with courses that cover the basic, introductory information that forms the foundation of learning customer analysis. The courses then offer the information that guides you all the way through the process of learning specific customer analysis techniques that provide you with information about marketing performance measurement and management. When you understand this customer-centric aspect of business analytics, you're able to apply it to the decisions you make regarding new marketing campaigns and any other business decisions you make that affect your company's customers.‎

    When starting to learn about customer analytics, you need to have strong reading and math skills. The earliest courses allow you to build a foundation of knowledge when beginning to study this area of business analytics. The specifics—such as how to use the data to create a decision tree you can use when making decisions for your job—develop as you work your way through the customer analytics and business analytics courses. Check the listing for information about the course level when choosing a customer analytics course. The courses are marked for beginners, intermediate level students, and advanced level students, which makes it easy for you to choose one that matches your knowledge base in this type of analytical field.‎

    Online Customer Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Customer Analytics skills. Choose from a wide range of Customer Analytics courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Customer Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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