Learn how to use Instagram’s analytics tools to track performance and refine your content strategy for better results. This course explores key metrics across Feed, Stories, and Reels, while highlighting the difference between brand awareness and performance goals—and when to prioritize each. You'll gain insights into how Instagram’s algorithm uses engagement data and how to apply competitive research to optimize your posts. With hands-on analysis, expert guidance, and sample data, you’ll learn to make informed, strategic decisions that drive growth.
Instagram Analytics: Optimize Performance
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Analyze and optimize your Instagram performance with data-driven insights
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
June 2025
Assessments
2 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
There is 1 module in this course
Learn how to use Instagram’s analytics tools to track performance and refine your content strategy for better results. This course explores key metrics across Feed, Stories, and Reels, while highlighting the difference between brand awareness and performance goals—and when to prioritize each. You'll gain insights into how Instagram’s algorithm uses engagement data and how to apply competitive research to optimize your posts. With hands-on analysis, expert guidance, and sample data, you’ll learn to make informed, strategic decisions that drive growth.
What's included
2 videos2 readings2 assignments
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Status: FreeCoursera Project Network
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