What skills can I learn in marketing analytics courses on Coursera?

Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including: Fundamental and advanced techniques in data analysis and statistical modeling Tools and technologies for measuring and improving marketing effectiveness Strategies for translating data insights into actionable marketing tactics Understanding of consumer behavior and market trends through data Skills to use popular analytics software like Google Analytics and Tableau

Do I need prior experience in marketing or analytics to start these courses?

Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds: No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling. Intermediate courses cater to those with some understanding of marketing principles and basic analytics. Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.

What certifications and credentials can I earn through marketing analytics courses on Coursera?

Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile: Certificates of completion for individual courses demonstrating mastery of specific topics Professional certificates that prepare learners for analytics roles in marketing departments Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements

What career opportunities are available with skills in marketing analytics?

Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to: Serve as Marketing Analysts who support data-driven decision making Work as Customer Insight Analysts to optimize customer engagement strategies Become Digital Marketing Managers who use data to shape online marketing efforts Excel as Business Intelligence Analysts who influence policy and strategic directions Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.

How can I purchase marketing analytics training courses for my team?

Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.

Top Marketing Analytics Courses - Learn Marketing Analytics Online

Explore the Marketing Analytics Course Catalog

Status: Free Trial
California Institute of the Arts
UI / UX Design
Skills you'll gain: Information Architecture, Wireframing, User Interface and User Experience (UI/UX) Design, Persona (User Experience), Mockups, User Experience Design, Responsive Web Design, Web Design, UI/UX Strategy, User Interface (UI) Design, User Centered Design, Interaction Design, Prototyping, Graphic and Visual Design, User Research, Web Language, HTML and CSS, User Flows, Design Elements And Principles, Human Computer Interaction
4.7
Rating, 4.7 out of 5 stars
7.9K reviews
Beginner · Specialization · 3 - 6 Months
Status: New
Coursera Instructor Network
Introduction to Generative AI Marketing
Skills you'll gain: Generative AI, AI Personalization, Marketing Operations, Marketing, Innovation, Strategic Marketing, MarTech, Marketing Analytics, Marketing Strategies, Content Creation, ChatGPT, Business Ethics
4.6
Rating, 4.6 out of 5 stars
13 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Johns Hopkins University
Genomic Data Science
Skills you'll gain: Bioinformatics, Unix Commands, Biostatistics, Exploratory Data Analysis, Statistical Analysis, Unix, Data Science, Data Management, Statistical Methods, Molecular Biology, Command-Line Interface, Statistical Hypothesis Testing, Linux Commands, Data Analysis Software, Statistical Modeling, Data Structures, Data Analysis, R Programming, Computational Thinking, Jupyter
4.5
Rating, 4.5 out of 5 stars
6.6K reviews
Intermediate · Specialization · 3 - 6 Months
Status: Free Trial
University of Michigan
Introduction to Data Science in Python
Skills you'll gain: Pandas (Python Package), Jupyter, NumPy, Data Manipulation, Data Science, Data Structures, Data Analysis, Statistical Analysis, Pivot Tables And Charts, Data Cleansing, Data Import/Export, Probability & Statistics, Python Programming, Programming Principles
4.5
Rating, 4.5 out of 5 stars
27K reviews
Intermediate · Course · 1 - 4 Weeks
Status: Free Trial
Johns Hopkins University
R Programming
Skills you'll gain: Statistical Analysis, R Programming, Statistical Programming, Data Analysis, Debugging, Simulations, Computer Programming Tools, Program Development, Data Structures, Performance Tuning, Data Import/Export
4.5
Rating, 4.5 out of 5 stars
22K reviews
Intermediate · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Custom Reports in Google Analytics
Skills you'll gain: Google Analytics, Ad Hoc Reporting, Data Literacy, Data Compilation, Analytics
4.5
Rating, 4.5 out of 5 stars
167 reviews
Intermediate · Guided Project · Less Than 2 Hours
Status: Free
Coursera Project Network
Build a free website with WordPress
Skills you'll gain: WordPress, Content Management, Web Content, Web Design and Development
4.5
Rating, 4.5 out of 5 stars
1.8K reviews
Intermediate · Guided Project · Less Than 2 Hours
Status: Free Trial
Microsoft
Generative AI for Marketers
Skills you'll gain: Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Content Performance Analysis, Persona Development, Content Creation, Marketing Analytics, Content Marketing, Marketing Design, Marketing, Marketing Strategies, Marketing Planning, Ideation, Paid media, Strategic Marketing, Generative AI Agents, Search Engine Marketing, Performance Reporting
4.6
Rating, 4.6 out of 5 stars
23 reviews
Beginner · Specialization · 1 - 3 Months
Status: Free Trial
University of Pennsylvania
Business Analytics Capstone
Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Business Intelligence, Analytics, Peer Review, Business Analysis, Performance Measurement, Marketing Analytics, Data Strategy, Business Solutions, Business Planning, Business Strategy, Strategic Thinking, Business Strategies, Key Performance Indicators (KPIs), Marketing Effectiveness, Digital Advertising, Advertising
4.5
Rating, 4.5 out of 5 stars
767 reviews
Intermediate · Course · 1 - 3 Months
Status: Free Trial
University of Virginia
Agile Development
Skills you'll gain: Usability Testing, Agile Product Development, Continuous Delivery, Agile Software Development, User Story, Agile Methodology, Product Testing, Agile Project Management, Team Performance Management, Team Management, Design Thinking, Team Building, Team Leadership, Product Improvement, DevOps, Customer Analysis, Analytics, Business Analytics, Sprint Retrospectives, Product Management
4.7
Rating, 4.7 out of 5 stars
4.8K reviews
Beginner · Specialization · 3 - 6 Months
Status: Free
Coursera Project Network
Getting Started with Microsoft Excel
Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Productivity Software, Microsoft 365
4.6
Rating, 4.6 out of 5 stars
12K reviews
Intermediate · Guided Project · Less Than 2 Hours
Status: Free Trial
University of California San Diego
Drug Development Product Management
Skills you'll gain: Clinical Trials, Pharmaceuticals, Clinical Research, Commercialization, Pharmacotherapy, Pharmacology, Regulatory Affairs, Intellectual Property, Portfolio Management, Bioinformatics, New Product Development, Medical Science and Research, Strategic Partnership, Product Marketing, Go To Market Strategy, Health Care Procedure and Regulation, Business Strategy, Marketing Strategies, Market Dynamics, Molecular Biology
4.6
Rating, 4.6 out of 5 stars
6.3K reviews
Beginner · Specialization · 3 - 6 Months