Microsoft
Microsoft Copilot for Marketing Specialization
Microsoft

Microsoft Copilot for Marketing Specialization

Unlock your AI-powered efficiency and innovation. Elevate your marketing game! Copilot supercharges creativity, automates tasks, and delivers data-driven insights. Learn to dominate the digital landscape.

 Microsoft

Instructor: Microsoft

1,515 already enrolled

Included with Coursera Plus

Get in-depth knowledge of a subject
4.6

(21 reviews)

Beginner level

Recommended experience

1 month
at 5 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.6

(21 reviews)

Beginner level

Recommended experience

1 month
at 5 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Apply Microsoft Copilot’s capabilities in your marketing organization to improve marketing strategy and shape the customer journey.

  • Unleash the power of data: Deepen customer understanding and precision targeting with AI.

  • Refine your knowledge of GenAI in competitive marketing  environments.

  • Craft captivating content: Design marketing materials that resonate with your audience using Copilot.

Details to know

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Taught in English

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Microsoft
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Specialization - 3 course series

Upgrade Your Marketing Strategy with Microsoft Copilot

Course 114 hours4.6 (16 ratings)

What you'll learn

Skills you'll gain

Category: Strategic Marketing
Category: Marketing Strategy
Category: Customer Insights
Category: Generative AI
Category: Business Reporting
Category: Copilot platform navigation
Category: Marketing Management
Category: Marketing Channel
Category: Market Analysis
Category: Marketing Materials
Category: Marketing
Category: Performance Reporting
Category: Marketing Effectiveness
Category: Microsoft 365
Category: customer analysis
Category: Promotional Strategies
Category: Marketing Analytics
Category: Marketing Design
Category: Marketing Strategy and Techniques
Category: data privacy
Category: Marketing Planning
Category: Marketing Operations
Category: Custom GPT
Category: Competitive Analysis

What you'll learn

Skills you'll gain

Category: Persona Development
Category: Prompt engineering
Category: Marketing Strategies
Category: Customer Insights
Category: Advertising
Category: Target Audience
Category: data anlysis
Category: Marketing
Category: Social Media Strategy
Category: Search Engine Optimization
Category: Customer Analysis
Category: Marketing Analytics
Category: Search Engine Marketing
Category: AI output evaluation

What you'll learn

Skills you'll gain

Category: Digital Marketing
Category: Digital Content
Category: Performance Improvement
Category: AI Copywriting and Legal Regulations
Category: Content Creation
Category: Marketing
Category: Social Media Content
Category: Search Engine Optimization
Category: AI integration
Category: Content Development and Management
Category: Ideation
Category: Content Marketing
Category: Calendar Management
Category: Performance Analysis
Category: Personalized Service
Category: Brainstorming

Instructor

 Microsoft
Microsoft
211 Courses1,400,031 learners

Offered by

Microsoft

Why people choose Coursera for their career

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Learner since 2021
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Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

New to Marketing? Start here.

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Frequently asked questions