• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S
      I

      Multiple educators

      Generative AI for Growth Marketing

      Skills you'll gain: Prompt Engineering, Generative AI, AI Personalization, ChatGPT, Marketing Strategies, Email Marketing, Growth Strategies, Marketing Automation, OpenAI, Marketing Effectiveness, Marketing Analytics, Customer experience strategy (CX), Customer Engagement, Lead Generation, Large Language Modeling, Customer Insights, Artificial Intelligence, Program Development, Customer Retention, Image Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.9K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: New
      New
      C

      Coursera

      Instagram Analytics: Optimize Performance

      Skills you'll gain: Instagram, Content Performance Analysis, Social Media, Social Media Marketing, Marketing Analytics, Content Strategy, Strategic Decision-Making, Key Performance Indicators (KPIs), Brand Awareness, Competitive Analysis, Drive Engagement

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera

      YouTube Optimization: Grow Your Presence

      Skills you'll gain: Content Performance Analysis, Search Engine Optimization, Web Analytics, Performance Analysis, Marketing Analytics, Web Analytics and SEO, Content Strategy, Marketing Channel, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Revenue Management

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      Indian School of Business

      Trading Strategies in Emerging Markets

      Skills you'll gain: Financial Statements, Peer Review, Financial Statement Analysis, Financial Trading, Balance Sheet, Portfolio Management, Data Collection, Market Liquidity, Market Data, Investment Management, Financial Analysis, Performance Analysis, Financial Market, Market Dynamics, Project Design, Market Analysis, Business Planning, Securities Trading, Performance Measurement, Technical Analysis

      4.2
      Rating, 4.2 out of 5 stars
      ·
      2.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      C

      Coursera

      Instagram Optimization: Grow Your Presence

      Skills you'll gain: Instagram, Content Performance Analysis, Social Media, Social Media Marketing, Brand Marketing, Drive Engagement, Content Strategy, Customer Engagement, Marketing Analytics, Content Creation, Performance Metric

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Introduction to Programming with Python and Java

      Skills you'll gain: Matplotlib, Object Oriented Design, Java, Object Oriented Programming (OOP), Data Analysis, Unit Testing, Pandas (Python Package), Eclipse (Software), Data Structures, Data Cleansing, Debugging, Pivot Tables And Charts, Data Visualization Software, Software Testing, Integrated Development Environments, Program Development, Programming Principles, Python Programming, Computer Programming, Computational Thinking

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      SkillUp EdTech

      Digital Advertising

      Skills you'll gain: Search Engine Marketing, Google Ads, Digital Advertising, Online Advertising, Advertising Campaigns, Pay Per Click Advertising, Paid media, Advertising, Marketing, Keyword Research, Lead Generation, Social Media Campaigns, Marketing Analytics, LinkedIn, Marketing Strategies, B2B Sales, Facebook, Target Audience, Bidding

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Introduction to Data Analytics on Google Cloud

      Skills you'll gain: Data-Driven Decision-Making, Looker (Software), Data Storytelling, Data Presentation, Big Data, Data Analysis, Google Cloud Platform, Analytics, Business Intelligence, Data Storage, Data Visualization Software, Dashboard, SQL

      4.6
      Rating, 4.6 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 3 Months

    • B

      Board Infinity

      Generative AI in HR - Impact and Application of Gen AI

      Skills you'll gain: HR Tech, People Analytics, Human Resources Management and Planning, Human Resources, Data Ethics, Generative AI, Talent Acquisition, Employee Engagement, Recruitment, Human Resource Strategy, Training Programs, Employee Training, Workforce Planning, Artificial Intelligence, Ethical Standards And Conduct, Information Privacy

      4.3
      Rating, 4.3 out of 5 stars
      ·
      210 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      AI for Medicine

      Skills you'll gain: Deep Learning, Statistical Analysis, Clinical Trials, Feature Engineering, Risk Modeling, Treatment Planning, Data Analysis, Precision Medicine, Decision Tree Learning, Predictive Modeling, Patient Treatment, Image Analysis, Machine Learning Methods, Applied Machine Learning, AI Personalization, Machine Learning, Random Forest Algorithm, Artificial Intelligence and Machine Learning (AI/ML), Data Processing, Medical Imaging

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: New
      New
      C

      Coursera

      Facebook Optimization: Grow Your Presence

      Skills you'll gain: Content Performance Analysis, Facebook, Marketing Analytics, Social Media Content, Social Media Marketing, Content Strategy, Online Advertising, Performance Metric, Business Metrics, Scalability, Revenue Management, Data-Driven Decision-Making

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Data Visualization and Dashboards with Excel and Cognos

      Skills you'll gain: Data Storytelling, Data Visualization Software, Dashboard, IBM Cognos Analytics, Tree Maps, Scatter Plots, Pivot Tables And Charts, Microsoft Excel, Histogram

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.2K reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…282930…321

    In summary, here are 10 of our most popular marketing analytics courses

    • Generative AI for Growth Marketing: Starweaver
    • Instagram Analytics: Optimize Performance: Coursera
    • YouTube Optimization: Grow Your Presence: Coursera
    • Trading Strategies in Emerging Markets: Indian School of Business
    • Instagram Optimization: Grow Your Presence: Coursera
    • Introduction to Programming with Python and Java: University of Pennsylvania
    • Digital Advertising: SkillUp EdTech
    • Introduction to Data Analytics on Google Cloud : Google Cloud
    • Generative AI in HR - Impact and Application of Gen AI: Board Infinity
    • AI for Medicine: DeepLearning.AI

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok