University of Colorado Boulder
Musician’s Professional Toolbox: Your Portfolio Career Specialization
University of Colorado Boulder

Musician’s Professional Toolbox: Your Portfolio Career Specialization

Assemble a suite of promotional materials and tools to support your music career.

Jeffrey Nytch

Instructor: Jeffrey Nytch

Included with Coursera Plus

Get in-depth knowledge of a subject
4.9

(12 reviews)

Intermediate level

Recommended experience

1 month
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.9

(12 reviews)

Intermediate level

Recommended experience

1 month
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • How to articulate your purpose as a musician in a professional mission statement and develop a personal brand and social media strategy.

  • How to assemble a portfolio of promotional materials, including a professional biography, headshot and resume/CV.

  • How to build tools for networking and task management.

  • How to create a visual representation of your intermediate and long-term career goals to help keep you on track and assess your progress.

Details to know

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Taught in English

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Colorado Boulder
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Specialization - 4 course series

What you'll learn

  • Understand your unique mix of musical and non-musical skills and how those skills can inform your career development.

  • Develop better habits: Link task management to near-term, mid-term, and long-term goals.

  • Identify ways to measure outcomes and gauge success.

  • Begin building/expanding a professional network.

Skills you'll gain

Category: Professional Networking
Category: Relationship Building
Category: Time management
Category: Personal Development
Category: Networking
Category: Adaptability
Category: Professional Development
Category: Prioritization
Category: Planning
Category: Mission Statement
Category: Collaboration
Category: goal setting
Category: Self-Awareness
Category: Measuring Success

What you'll learn

  • Identify the character of visual and audio materials that best capture the professional image you wish to project.

  • Use a variety of demographic and psychographic parameters to define your customer market and/or audience.

  • Identify marketing channels and how they are used to promote your brand and build your business.

  • Employ strategies for effective social media content.

Skills you'll gain

Category: Email Marketing
Category: Branding
Category: Customer Engagement
Category: Email Communication
Category: Entrepreneurship
Category: Market Research
Category: Target Audience
Category: Brand Strategy
Category: Market Analysis
Category: Marketing Channel
Category: Brand Management
Category: Social Media Strategy
Category: Marketing
Category: Newsletters
Category: Social Media Marketing
Category: Social Media
Category: Competitive Analysis

What you'll learn

  • Learn the three types of resumes (performance resume, general music resume, and skills resume), when to use them, and how to format them.

  • Apply basic concepts of composition, lighting, and audio quality to create compelling promotional images and demo videos.

  • Write a selection of prose biographies for a variety of settings that illustrate your artist’s Mission Statement.

  • Identify the key components and visual “feel” of a professional website.

Skills you'll gain

Category: Branding
Category: Cover Letters
Category: Presentations
Category: Resumes
Category: Content Creation
Category: Marketing Materials
Category: Multimedia
Category: Promotional Strategies
Category: Design
Category: Writing
Category: Promotional Materials
Category: Websites
Category: Promotional Images
Category: Demo Videos
Category: Communication

Launching Your Music Career

Course 47 hours

What you'll learn

  • Articulate your Unique Selling Proposition.

  • Use the Business Model Canvas to determine the core functions required to effectively manage your portfolio career.

  • Complete a comprehensive growth and recruitment plan for your teaching studio and identify the competitive landscape.

  • Seek out and book performance opportunities in a variety of settings.

Skills you'll gain

Category: Event Management
Category: Freelancing
Category: Professional Networking
Category: Marketing Strategies
Category: Business Management
Category: Target Market
Category: Business Strategy
Category: Branding
Category: music career
Category: Entrepreneurship
Category: Gigging
Category: Business Marketing
Category: Business Planning
Category: Promotion (Marketing)
Category: Setting up your Teaching Studio
Category: Recruitment
Category: Portfolio Management
Category: Value Propositions
Category: Booking (Sales)

Instructor

Jeffrey Nytch
University of Colorado Boulder
4 Courses2,288 learners

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