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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,173 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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3951 - 3975 of 6,265 Reviews for Foundations of Digital Marketing and E-commerce

By Lawrence J E

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Nov 27, 2023

Incredibly Awesome!

By Muhammad W

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Oct 30, 2023

it was really great

By Janitza R

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Jul 25, 2023

amazing! thank you.

By marco m

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Jul 21, 2023

really great course

By Maha I

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Jul 16, 2023

very well organized

By Szigeti R

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Jun 22, 2023

Absolutely amazing!

By PETER Y

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Jun 10, 2023

It was very helpful

By Khaldoun A

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May 31, 2023

It is Amazing!!!...

By Naoya O

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May 31, 2023

the great professor

By Ali A A A A

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May 18, 2023

Very Valuable +++++

By Udoka M E ( U

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May 17, 2023

Easy to understand.

By Trudy D

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Apr 13, 2023

Very Insightful!!!!

By Aniket M

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Mar 1, 2023

Got a lot to learn.

By Eng Z

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Feb 24, 2023

Great and Excellent

By Erika Q

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Feb 18, 2023

Excellent course!!!

By Fernanda V

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Feb 3, 2023

Me encantó gracias.

By Valerie L

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Jan 25, 2023

tres bien expliquer

By Barkat A

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Jan 7, 2023

great to start with

By Myrna S

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Nov 23, 2022

I love this course.

By TAMILARASI.M

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Nov 11, 2022

very useful section

By DEVADOSS.V

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Nov 8, 2022

It was really good.

By Antonietta I

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Nov 7, 2022

I enjoy the course!

By Kayla

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Oct 21, 2022

Good to learn more

By Sky B

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Oct 11, 2022

fun and insightful

By Dimpho M

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Oct 7, 2022

Informative course