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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,173 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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3651 - 3675 of 6,269 Reviews for Foundations of Digital Marketing and E-commerce

By brian “ b

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Jul 27, 2023

love it very knowledgeable

By Amna J

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Jun 19, 2023

Great learning experience!

By Julius C

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May 17, 2023

the best program ever woow

By ahmad a

•

Jan 9, 2023

I loved it . It is great .

By Sagnik B

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Nov 3, 2022

Great learning experience!

By VISHNUVARTHAN V

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Oct 23, 2022

excellent teaching method

By Moustafa A

•

Jun 27, 2022

nice course for begganers

By Sarahk A

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Apr 27, 2025

great course, almost done

By Tam T

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Mar 25, 2025

It's interesting to learn

By Mohammed A

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Feb 16, 2025

Best course for begineers

By Aarav

•

Feb 14, 2025

Good Course for Beginners

By Md S A

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Jan 29, 2025

its a very benifit course

By Rahi R

•

Jan 29, 2025

best course for marketing

By waiphone t

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Jan 23, 2025

cannot verify my passport

By João P S

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Jan 19, 2025

Top! Experiência incrível

By Dié N

•

Dec 3, 2024

le cours est intéressant.

By DARWIN D B C

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Nov 30, 2024

excelente, aprendí mucho!

By Mathuli N

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Oct 15, 2024

It was quite informative.

By Sazzad H

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Sep 20, 2024

yytyrrerrer4rththrthrttrh

By Anees A S

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Sep 17, 2024

Great Foundational Course

By Sreekanth B

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Aug 13, 2024

Excellent course content.

By Rehmat u

•

Aug 7, 2024

wow super way of teaching

By Gito A

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Jul 16, 2024

A very outstanding course

By Hussein S

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May 19, 2024

Great foundational course

By Shae L

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Mar 20, 2024

amazing well put together