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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,173 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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3876 - 3900 of 6,264 Reviews for Foundations of Digital Marketing and E-commerce

By SARGAOUI W

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Jan 30, 2023

TRÈS BELLE FONDATIONS

By Gavin B

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Jan 30, 2023

Great pace and format

By Leonardo D l T M

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Dec 25, 2022

Great and useful info

By zain A

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Nov 30, 2022

It was great learning

By Patrick B

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Nov 2, 2022

Extremely informative

By Sutthisa M

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Oct 10, 2022

what a good thing!!!

By Zain E

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Oct 4, 2022

teaching method good

By Prajakta A

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Sep 22, 2022

Extremely insightful!

By Jun L

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Jun 15, 2022

It's fun and simple.

By sidra s

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Apr 23, 2025

Excellent experience

By Toufikul I

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Apr 10, 2025

Excellent trainers !

By Annie C

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Dec 12, 2024

Useful and relevant!

By Syed K R Z

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Nov 23, 2024

Wow Great Experience

By Kinza A

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Nov 20, 2024

The best course ever

By Md A H R

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Nov 15, 2024

It was a nice course

By ali m

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Oct 19, 2024

Wonderful eye opener

By Priyanshi M

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Aug 13, 2024

Very helpful course!

By Matematika H

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Aug 5, 2024

Bagus dan bermanfaat

By Nguyễn B L

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Aug 1, 2024

perfect, love Google

By Furkan

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Jun 21, 2024

absolutely worth it.

By Lucila G

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Jun 11, 2024

I really enjoyed it!

By Ahmed A

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Jun 3, 2024

this was a great one

By Soumya P

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Mar 22, 2024

good and interesting

By DIGITAL T

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Feb 22, 2024

Great very inspired!

By Areeba D

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Feb 10, 2024

amazing just amazing