Coursera
Instagram Storytelling: Write Compelling Stories
Coursera

Instagram Storytelling: Write Compelling Stories

Nina Ottaviano

Instructor: Nina Ottaviano

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

1 hour to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

1 hour to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Craft engaging stories and write compelling captions for Instagram

Details to know

Shareable certificate

Add to your LinkedIn profile

Recently updated!

June 2025

Assessments

2 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

There is 1 module in this course

Learn how to craft compelling Instagram captions that spark engagement and build community through effective storytelling. This lesson covers the structure of strong captions, including hooks, storytelling techniques, and clear calls-to-action tailored to different content types. You'll explore how captions support visual content and how to refine your writing using AI tools. With expert guidance, hands-on practice, and a caption creation workshop, you'll gain the skills to write with clarity, purpose, and impact.

What's included

2 videos2 readings2 assignments

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Nina Ottaviano
Coursera
3 Courses149 learners

Offered by

Coursera

Explore more from Marketing

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

New to Marketing? Start here.

Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions