A FREE course! And plenty of take-aways! most included recommended included videos (not the tutor's) were not accessible (outdated or asked for subscription), but hardly worth a complaint under the circumstances.

The material is interesting and the professor has a warm presentation style. I felt that it gave a good overview of the main topics in Brand Management. The course is now 4 years old, so it's due to be refreshed.

I was intellectually challenged and I learned to see branding from a broader perspective . Brands should include the employees and the HR and the marketing all in alignment to reach the highest level of success.

I learned a lot about this course, after working many years in marketing it brought new perspectives to me. However, some content needs to be updated (for example broken links, low quality videos recommended).

It was a good course and I felt like I learned a lot. However, I didn't like that the Peer Reviewed Assignments had a word count. It seemed like the size of the text was more important than its quality.

Comprehensive but not overwhelming. It includes the key concepts to be aware of when building and aligning a brand strategically. While 10 years old, I felt much of the content stands the test of time.

Different way to define Branding but definitely a great point of view that I really agree with.

the 3B's definition is something that fits the current business model and the future of brand strategy.

Professor Nader Tavassoli is very friendly and nice person with a pleasant demeanor. He used interesting cases for clarification and overall in 3B words, it was great customer "experience".

A course that is well put together, and clearly delivers the message on the importance of aligning Business, Brand, & Behaviour in order to produce amazing experiences for consumers.

I think it’s extremely informative and eye opening on a lot of things ,simple basic things that a brand and a business can implement then change a lot of things,add positive things

It is a great course. Well designed. I learnt a lot. I especially like that it makes you think and the assignments test your knowledge and your capability to apply that knowledge.

A great course to enlighten your thoughts around brand and marketing enabling new ways of thinking about behavior and connection between brand, customer, employees and business.

Courser was very practical in nature and being student of MBA helps me understand the crucial concept.

Thank you professor @ Nader Tavassoli for desiging such a wonderful course.

By far one of the best curated MOOC's I have had the opportunity to go through, I enjoyed every moment of the learning(s). Happy to get the certificate and on to the next one.

its a good course if you want to get to understand your client journet and experience, it guides you to better understand your industry and internal and external customer

Muy bueno para actualizarse en el concepto de branding con ejemplos claros. El Profesor se expresa de una manera muy accesible y lo hace entretenido e interesante. Gracias

I thoroughly enjoyed learning from this MOOC. It offers a lot of real world examples and directly applicable to branding professionals and business managers and owners.

Good learning experience ! Great content with examples & interviews that gives insights of Branding.

Peers reviewing process can be redefined, it looks too open ended.

Well-structured course which is able to explain the modern approach to the three main concepts of business, brand and behaviour and how they influence one another.

This was a good one at first. Lots of take away. But then it got a bit crazy. You'd need to own a $50M business to apply much of the second half of this course.

Very interesting course. Some of the quizzes didn't seem well aligned with the content of the individual modules. Overall very good/insightful course.

Really insightful course which helps to demonstrate how to turn brand and brand purpose into effective action within a business. Highly recommend :)

Full of theoretical knowledge and vivid examples. You can learn a lot in this course, especially for those who are not in this industry or major.

It's really engaging and rewarding. However, the MOOC can be more simplified. Most of the charts and illustrations used can be less complex.

it is really a Very good course to get a detailed analysis of brand management their behaviour and how it plays important role in business.