IBM Digital Marketing and Growth Hacking (berufsbezogenes Zertifikat)

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IBM Digital Marketing and Growth Hacking (berufsbezogenes Zertifikat)

Prepare for digital marketing specialist career. Gain in-demand and practical skills to be job-ready in 2 months. No prior experience needed.

Dozenten: IBM Skills Network Team

Bei Coursera Plus enthalten

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7-teilige Kursreihe

Erwerben Sie eine Karrierereferenz, die Ihre Qualifikation belegt

Stufe Anfänger

Empfohlene Erfahrung

2 months to complete

at 8 hours a week

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

7-teilige Kursreihe

Erwerben Sie eine Karrierereferenz, die Ihre Qualifikation belegt

Stufe Anfänger

Empfohlene Erfahrung

2 months to complete

at 8 hours a week

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

Was Sie lernen werden

Master the up-to-date practical skills and knowledge that digital marketers use or are required for becoming a growth hacker
Practice concepts and strategies across digital advertising, SEO, content marketing, social media, e-commerce, and email campaigns
Learn how to create, manage, and analyze effective marketing campaigns across major social media platforms, such as Google, LinkedIn, and YouTube
Use GenAI to automate and personalize marketing content, including ad copy, product recommendations, and email promotions

Kompetenzen, die Sie erwerben

Kategorie: Search Engine Optimization
Kategorie: Digital Media Strategy
Kategorie: Email Marketing
Kategorie: Google Ads
Kategorie: Content Creation
Kategorie: Digital Advertising
Kategorie: Advertising Campaigns
Kategorie: Online Advertising
Kategorie: Keyword Research
Kategorie: Generative AI
Kategorie: Marketing Automation
Kategorie: Marketing Analytics

Wichtige Details

Zertifikat zur Vorlage

Zu Ihrem LinkedIn-Profil hinzufügen

Unterrichtet in Englisch

Kürzlich aktualisiert!

Mai 2025

Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

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Berufsbezogenes Zertifikat – 7 Kursreihen

Prepare for a career in the high-demand field of digital marketing. In this IBM Digital Marketing Professional and Growth Hacking Certificate, you’ll learn in-demand skills like digital advertising, search engine optimization (SEO), social media management, and data analysis to get job-ready in 2 months. No prior experience is required to get started.

A digital marketing specialist develops marketing plans and strategies for businesses, usually through channels that include social media, SEO, and email.

This program will teach you the foundational digital marketing skills employers are seeking for entry-level digital marketing roles, including content creation, data analysis, and paid advertising. It will not only help you start your career in digital marketing or become a growth hacker but also provide a strong foundation for future career development in other paths, such as healthcare, education, e-commerce, or real estate.

You’ll also learn the latest tools used by digital marketers, including Google Adwords, Meta Advertising, Yoast SEO, and more.

Upon completion, you’ll have a portfolio of projects and a Professional Certificate from IBM to showcase your expertise. You’ll also earn an IBM Digital Badge and will gain access to career resources to help you in your job search, including mock interviews and resume support.

Praktisches Lernprojekt

Throughout the program, you’ll complete projects and labs to gain a firm grasp on the required skills commonly used by digital marketers.

Examples of labs and projects included in the program:

Develop advertising campaigns for various social media channels, including Google, Instagram, Facebook, and LinkedIn
Optimize a campaign based on data
Perform influencer marketing selection
Create and optimize rich snippets and schema markups
Build campaigns on Google AdWords
Optimize ecommerce campaigns using Google Shopping
Generate personalized product recommendations
Leverage GenAI tools in digital marketing areas, such as content creation, email marketing, SEO, and social media

The program includes a capstone project that provides a hands-on opportunity to apply your skills in a real-world scenario, guiding you to develop a comprehensive digital and growth hacking marketing strategy.

Introduction to Digital Marketing

KURS 111 Stunden

Was Sie lernen werden

Gain foundational skills in social media marketing and digital advertising to kickstart your digital marketing or growth hacking journey
Leverage digital channels like social media (including LinkedIn, Instagram, and Facebook), email, PPC, and content to build marketing strategies
Identify and analyze target audiences using demographic and psychographic insights to create effective, goal-aligned campaigns
Recognize career paths and business opportunities to confidently pursue roles in the digital marketing field

Kompetenzen, die Sie erwerben

Kategorie: Prompt Engineering

Kategorie: Email Marketing

Kategorie: Marketing Strategies

Kategorie: Generative AI

Kategorie: Keyword Research

Kategorie: Customer experience improvement

Kategorie: Business Ethics

Kategorie: Digital Advertising

Kategorie: Marketing Automation

Kategorie: Content Creation

Kategorie: AI Personalization

Kategorie: Marketing

Kategorie: Copywriting

Kategorie: Search Engine Optimization

Kategorie: Marketing Analytics

Kategorie: Social Media Marketing

Kategorie: E-Commerce

Kategorie: Advertising Campaigns

Digital Advertising

KURS 215 Stunden

Was Sie lernen werden

Build the knowledge and skills you need to run successful digital advertising campaigns in just 4 weeks. No prior experience required
Conduct keyword research and set up Google Search campaigns that are optimized for better ROI
Create and manage effective advertising campaigns on LinkedIn, Facebook, and Instagram using platform-specific tools and best practices
Analyze influencer marketing strategies, including identifying appropriate influencers & evaluating campaign effectiveness through relevant metrics

Kompetenzen, die Sie erwerben

Kategorie: Business Analysis

Kategorie: Digital Advertising

Kategorie: Target Audience

Kategorie: Content Strategy

Kategorie: Market Analysis

Search Engine Optimization and Content Marketing

KURS 315 Stunden

Was Sie lernen werden

Develop job-ready SEO and content marketing skills essential for success in digital marketing and growth hacking.
Implement on-page and off-page SEO strategies, including keyword research, content optimization, meta tags, link building, and domain authority.
Apply technical SEO best practices to enhance website performance, mobile responsiveness, indexability, and overall search engine rankings.
Create and execute content marketing strategies that align with SEO goals—developing high-quality, engaging content.

Kompetenzen, die Sie erwerben

Kategorie: Marketing

Kategorie: Customer Relationship Building

Kategorie: Email Marketing

Kategorie: Decision Making

Kategorie: E-Commerce

Social Media Management

KURS 40 Minuten

Was Sie lernen werden

The fundamentals of social media planning, goal setting, and platform selection.
The various types of social media posts such as text, images, videos, stories, and user-generated content (UGC)
Best practices for responding to comments and DMs and fostering brand engagement
Social media management tools for scheduling and monitoring campaigns

Kompetenzen, die Sie erwerben

Kategorie: Social Media Strategy

Kategorie: Social Media Marketing

Kategorie: Social Media Campaigns

Kategorie: Market Research

Kategorie: Social Media

E-commerce and Email Marketing

KURS 5

Was Sie lernen werden

Explain the fundamental concepts of e-commerce, including various business models, and emerging opportunities in the ecommerce marketplace.
Explain the core principles and strategic importance of email marketing within the e-commerce ecosystem.
Select the appropriate Email Marketing Service Provider (ESP) for your business needs.
Explain specific growth hacking methods and techniques for ecommerce and email marketing.

Kompetenzen, die Sie erwerben

Kategorie: Persona Development

Kategorie: Digital Marketing

Kategorie: Marketing Effectiveness

Kategorie: Business Metrics

Kategorie: Web Analytics

Kategorie: Customer Analysis

Kategorie: Data-Driven Decision-Making

Kategorie: Content Marketing

Kategorie: Digital Media Strategy

Kategorie: Digital Advertising

Kategorie: Online Advertising

Generative AI: Accelerate your Digital Marketing Career

KURS 615 Stunden

Was Sie lernen werden

Job-ready, practical skills for leveraging generative AI in digital marketing 
Generative AI tools and techniques for creating marketing content and campaigns
AI-driven strategies for improving SEO, digital advertising, and e-commerce experiences
Generative AI techniques to create engaging and personalized email content and targeted marketing strategies

Kompetenzen, die Sie erwerben

Kategorie: Digital Marketing

Kategorie: Web Analytics and SEO

Kategorie: Blogs

Kategorie: Market Research

Kategorie: Content Strategy

Kategorie: Content Creation

Kategorie: Performance Metric

Kategorie: Search Engine Optimization

Kategorie: Web Analytics

Kategorie: Web Content

Kategorie: Lead Generation

Kategorie: Growth Strategies

Kategorie: Search Engine Marketing

Kategorie: Marketing Strategy and Techniques

Kategorie: Content Marketing

Capstone Project

KURS 7

Was Sie lernen werden

Deliver a clear, strategic roadmap showcasing marketing expertise.
Use growth hacking tactics to drive measurable business growth.
Choose effective digital channels for target audience reach.
Apply digital marketing concepts to build a strategic plan for a fictional business.

Kompetenzen, die Sie erwerben

Kategorie: Paid media

Kategorie: Keyword Research

Kategorie: Marketing Analytics

Kategorie: Pay Per Click Advertising

Kategorie: Social Media Campaigns

Kategorie: Online Advertising

Kategorie: Google Ads

Erwerben Sie ein Karrierezertifikat.

Fügen Sie dieses Zeugnis Ihrem LinkedIn-Profil, Lebenslauf oder CV hinzu. Teilen Sie sie in Social Media und in Ihrer Leistungsbeurteilung.

Dozenten

IBM Skills Network Team

IBM

84 Kurse1.304.258 Lernende

Skill-Up EdTech Team

SkillUp EdTech

87 Kurse231.188 Lernende

Rajesh Menon

IBM

7 Kurse1.373 Lernende

von

IBM

SkillUp EdTech

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Lernender seit 2018

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Jennifer J.

Lernender seit 2020

„Bei einem spannenden neuen Projekt konnte ich die neuen Kenntnisse und Kompetenzen aus den Kursen direkt bei der Arbeit anwenden.“

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Lernender seit 2021

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Chaitanya A.

„Man lernt nicht nur, um bei der Arbeit besser zu werden. Es geht noch um viel mehr. Bei Coursera kann ich ohne Grenzen lernen.“

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Häufig gestellte Fragen

This program is self-paced. On average, learners who spend 5–6 hours a week can complete it in approximately 2 months. Those spending 8–10 hours a week can complete it in approximately 2 months.

This professional certificate is ideal for you if you:

Want to start a career in marketing or develop your skills in digital marketing
Are a marketing professional transitioning from traditional marketing to digital marketing
Are an owner of a small business or start-up seeking to manage your digital marketing efforts
Are a freelance writer, blogger, or designer looking to expand your skill set and offer digital marketing services
Are a digital marketer or a consultant looking to expand your skill set and offer digital marketing services
Are a student in marketing, communications, or a related field, keen to start a career in the industry

No college degree or prior experience is required.

The professional certificate equips you with the knowledge and hands-on experience to build job-ready skills in key areas of digital marketing.

You will learn to plan and execute effective paid campaigns through digital advertising and paid media. Additionally, you will be able to optimize SEO best practices, conduct keyword research, and apply content strategies to enhance online visibility.

The program also covers implementing e-commerce and email marketing strategies by optimizing product listings, using insights, and crafting engaging emails.

With generative AI tools and techniques, you can create personalized content and automate marketing campaigns for greater efficiency.

By the end of this course, you will be able to apply these skills to develop a comprehensive digital marketing strategy, including goal setting, budgeting, and audience targeting.

Digital marketing uses online channels such as search engines, social media, email, and websites to promote products, services, or brands. It is crucial in today's digital age because it helps businesses reach a global audience, engage customers in real time, and drive measurable results through data-driven strategies. Effective digital marketing improves brand awareness, generates leads, and increases sales.

A successful digital marketing strategy includes several key components:

·Search Engine Optimization (SEO): Optimizing content to rank higher on search engines.

·Content Marketing: Creating valuable content to attract and engage audiences.

·Social Media Marketing: Promoting brands and interacting with customers on platforms like Facebook, Instagram, and LinkedIn.

·Email Marketing: Sending targeted messages to nurture leads and build customer relationships.

·Paid Advertising (PPC): Running ads on platforms like Google Ads and social media.

·Analytics & Data Measurement: Tracking performance and optimizing campaigns for better results.

To succeed in digital marketing, you need a mix of technical and creative skills, including:

SEO and SEM Knowledge: Understanding how search engines rank content and how to optimize for visibility.
Content Creation and Copywriting: Crafting engaging blog posts, social media content, and ad copy.
Data Analytics: Using tools like Google Analytics to track performance and optimize campaigns.
Social Media Management: Engaging audiences on platforms like LinkedIn, Instagram, and TikTok.
Email Marketing and Automation: Creating effective email campaigns that nurture leads.
Paid Advertising (PPC): Running targeted ads on platforms like Google Ads and Facebook.

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Certificate, you’re automatically subscribed to the full Certificate. Visit your learner dashboard to track your progress.

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Finanzielle Unterstützung verfügbar,

¹ Das mittlere Gehalt und die Daten zu offenen Stellen stammen aus dem Lightcast™ Job Postings Report. Content Creator, Machine Learning Engineer und Salesforce Development Representative (1/1/2024 - 12/31/2024) Alle anderen Jobrollen (6/1/2024 - 6/1/2025)