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    • Customer Analytics

    Customer Analytics Courses Online

    Learn customer analytics techniques for data-driven decision-making. Understand how to analyze customer data to improve business strategies.

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    Explore the Customer Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Customer Analytics

      Skills you'll gain: Descriptive Analytics, Data-Driven Decision-Making, Marketing Analytics, Predictive Analytics, Customer Insights, Customer Analysis, Business Analytics, Customer Data Management, Analytics, Marketing, Data Collection, Market Research, Regression Analysis, Consumer Behaviour, Correlation Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Status: New AI skills
      New AI skills
      G

      Google

      Google Data Analytics

      Skills you'll gain: Data Storytelling, Data Literacy, Data Visualization, Data Presentation, Data Ethics, Rmarkdown, Interactive Data Visualization, Interviewing Skills, Data Cleansing, Data Validation, Professional Networking, Ggplot2, Tableau Software, Presentations, Spreadsheet Software, Data Analysis, Data Visualization Software, Stakeholder Communications, Dashboard, Sampling (Statistics)

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      168K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Business Analytics

      Skills you'll gain: People Analytics, Data-Driven Decision-Making, Business Analytics, Descriptive Analytics, Business Intelligence, Human Resource Strategy, Financial Data, Marketing Analytics, Analytics, Talent Management, Financial Analysis, Predictive Analytics, Peer Review, Business Analysis, Financial Statement Analysis, Financial Forecasting, Customer Insights, Workforce Planning, Demand Planning, Customer Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      18K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Unilever Digital Marketing Analyst

      Skills you'll gain: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Social Media Campaigns, Market Analysis, Google Analytics, Digital Advertising, Social Media Marketing, Customer Analysis, Search Engine Marketing, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Performance Reporting, Predictive Analytics, MarTech

      4.7
      Rating, 4.7 out of 5 stars
      ·
      245 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      University of Virginia

      Marketing Analytics

      Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing, Marketing Strategies, Regression Analysis, Data-Driven Decision-Making, Strategic Marketing, Brand Management, Resource Allocation, Customer Insights, Predictive Analytics, Advertising Campaigns, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.4K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Microsoft

      Microsoft Power BI Data Analyst

      Skills you'll gain: Data Storytelling, Dashboard, Excel Formulas, Extract, Transform, Load, Power BI, Data Analysis Expressions (DAX), Microsoft Excel, Microsoft Copilot, Data Modeling, Data-Driven Decision-Making, Star Schema, Data Analysis, Data Presentation, Data Visualization Software, Spreadsheet Software, Data Validation, Interactive Data Visualization, Data Transformation, Data Cleansing, Data Storage

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      7.3K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Product Analytics and AI

      Skills you'll gain: Customer Analysis, Analytics, Business Analytics, Usability Testing, Product Management, Customer Insights, A/B Testing, Product Development, Agile Methodology, User Experience, Advanced Analytics, Data-Driven Decision-Making, Data Science, Product Testing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      481 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      GenerativeAI for Customer Success

      Skills you'll gain: Customer Success Management, Generative AI Agents, Customer Service, Customer Support, Customer experience improvement, Customer Engagement, Personalized Service, Operational Efficiency, Technology Strategies, Business Process Automation, Data Ethics, Automation, Business Ethics

      4.4
      Rating, 4.4 out of 5 stars
      ·
      27 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Marketing Analytics Foundation

      Skills you'll gain: Data Collection, Marketing, Marketing Analytics, Google Analytics, Digital Marketing, Application Programming Interface (API), Personally Identifiable Information, Web Analytics, Information Privacy, Data Integration, Analytics, Facebook, Data-Driven Decision-Making, Advertising

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Analyze Website Visitors with Google Analytics Segments

      Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Customer Insights, Analysis, Target Audience

      4.5
      Rating, 4.5 out of 5 stars
      ·
      122 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • S

      Starweaver

      Customer Relationship Management

      Skills you'll gain: Customer Relationship Management, Loyalty Programs, Customer experience strategy (CX), Customer Data Management, Customer Insights, Customer Engagement, Customer Service, Customer Retention, Customer experience improvement, Personalized Service, Marketing Strategies, Data-Driven Decision-Making, Technology Strategies, Business Technologies, Automation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      208 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      Improving Customer Retention

      Skills you'll gain: Customer Retention, Loyalty Programs, Customer Relationship Management, Brand Loyalty, Customer experience improvement, Customer Engagement, Customer Relationship Building, Customer Service, Consumer Behaviour, User Feedback, Marketing Strategies, Service Improvement, Personalized Service, Strategic Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      33 reviews

      Beginner · Course · 1 - 4 Weeks

    Customer Analytics learners also search

    Customer Success
    Customer Insights
    Marketing Analytics
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    1234…303

    In summary, here are 10 of our most popular customer analytics courses

    • Customer Analytics: University of Pennsylvania
    • Google Data Analytics: Google
    • Business Analytics: University of Pennsylvania
    • Unilever Digital Marketing Analyst: Unilever
    • Marketing Analytics: University of Virginia
    • Microsoft Power BI Data Analyst: Microsoft
    • Product Analytics and AI: University of Virginia
    • GenerativeAI for Customer Success: Coursera Instructor Network
    • Marketing Analytics Foundation: Meta
    • Analyze Website Visitors with Google Analytics Segments: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Customer Analytics

    Customer analytics is a method used by managers and business owners for making business decisions based upon past customer behavior. It uses tools like regression analysis, predictive analytics, and market segmentation to turn data into usable information that can be leveraged for the creation of direct marketing campaigns and other aspects of managing customer relationships. Behaviors customers have exhibited in the past are examined and used as a basis for predicting future behaviors. The information is then used to create campaigns that have an influence on future buying behaviors. This type of analysis serves as a solid basis for making business decisions.‎

    If you're considering a career in management, product development, or marketing, customer analytics is a valuable study area because it serves as the basis of good decision-making in the business world. Effectively applying real-world data about customer behavior using tools, such as predictive analytics, increases the likelihood of successful marketing campaigns. It also helps developers create products that deliver greater customer satisfaction. Additionally, when you have the tools and data on hand that tell you how customers responded to different circumstances in the past, you're able to explain and support the business decisions you make.‎

    Taking online courses on Coursera in customer analytics provides you with the knowledge you need to acquire in a convenient setting supported by experienced instructors. The learning starts with courses that cover the basic, introductory information that forms the foundation of learning customer analysis. The courses then offer the information that guides you all the way through the process of learning specific customer analysis techniques that provide you with information about marketing performance measurement and management. When you understand this customer-centric aspect of business analytics, you're able to apply it to the decisions you make regarding new marketing campaigns and any other business decisions you make that affect your company's customers.‎

    When starting to learn about customer analytics, you need to have strong reading and math skills. The earliest courses allow you to build a foundation of knowledge when beginning to study this area of business analytics. The specifics—such as how to use the data to create a decision tree you can use when making decisions for your job—develop as you work your way through the customer analytics and business analytics courses. Check the listing for information about the course level when choosing a customer analytics course. The courses are marked for beginners, intermediate level students, and advanced level students, which makes it easy for you to choose one that matches your knowledge base in this type of analytical field.‎

    Online Customer Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Customer Analytics skills. Choose from a wide range of Customer Analytics courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Customer Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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