What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

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Find the Best Google Ads Course for Your Goals

Google Cloud
Debugging Apps on Google Kubernetes Engine
Skills you'll gain: Kubernetes, Cloud Applications, Google Cloud Platform, Application Performance Management, Debugging
4.5
Rating, 4.5 out of 5 stars
6 reviews
Intermediate · Project · Less Than 2 Hours
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Build an application to send Chat Prompts using the Gemini model
Skills you'll gain: Generative AI, Prompt Engineering, Google Cloud Platform, Application Development, Artificial Intelligence and Machine Learning (AI/ML), Large Language Modeling
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Migrate for Anthos: Qwik Start
Skills you'll gain: Kubernetes, Containerization, Google Cloud Platform, Web Servers, Virtual Machines, Virtualization and Virtual Machines
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Introduction to Large Language Models - Italiano
Skills you'll gain: Prompt Engineering, Large Language Modeling, Generative AI, Application Development, Artificial Intelligence, Google Cloud Platform
Beginner · Course · 1 - 4 Weeks
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Dataplex: Qwik Start - Console
Skills you'll gain: Data Lakes, Google Cloud Platform, Data Management, Cloud API, Data Infrastructure
Beginner · Project · Less Than 2 Hours
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Build an End-to-End Data Capture Pipeline using Document AI
Skills you'll gain: Data Processing, Google Cloud Platform, Data Store, Data Pipelines, Data Capture, Unstructured Data, Cloud API, Geographic Information Systems, Cloud-Based Integration, Document Management, Serverless Computing
Beginner · Project · Less Than 2 Hours
Google Cloud
Ingesting New Datasets into BigQuery
Skills you'll gain: Data Warehousing, SQL, Data Management, Database Management, Google Cloud Platform, Data Integration, Data Migration, Big Data, Data Import/Export, Data Storage
Beginner · Project · Less Than 2 Hours
Status: Free Trial
Google Cloud
Creating New BigQuery Datasets and Visualizing Insights 日本語版
Skills you'll gain: Looker (Software), Dashboard, Data Import/Export, Data Presentation, Data Visualization Software, SQL, Big Data, Data Storage, Performance Tuning, Google Cloud Platform
Beginner · Course · 1 - 3 Months
Google Cloud
Build an AI Image Generator app using Imagen on Vertex AI
Skills you'll gain: Generative AI, Artificial Intelligence, Prompt Engineering, Application Development, Artificial Intelligence and Machine Learning (AI/ML), Image Analysis, Cloud Applications, Google Cloud Platform, Software Development
Beginner · Project · Less Than 2 Hours
Google Cloud
Google Kubernetes Engine Pipeline using Cloud Build
Skills you'll gain: CI/CD, Kubernetes, Continuous Deployment, Continuous Integration, Google Cloud Platform, Test Automation, Containerization, Cloud Development, Git (Version Control System)
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Introduction to Responsible AI - Português Brasileiro
Skills you'll gain: Artificial Intelligence, Compliance Training, Organizational Strategy, Governance, Business Ethics, Ethical Standards And Conduct, Decision Making
4.8
Rating, 4.8 out of 5 stars
8 reviews
Beginner · Course · 1 - 4 Weeks
Google Cloud
Responsible AI: Privacy & Safety - Português
Skills you'll gain: Generative AI, Google Cloud Platform, Information Privacy, Cloud Security, Data Ethics, Personally Identifiable Information, Data Security, Artificial Intelligence, Safety and Security, Encryption, Identity and Access Management
Intermediate · Course · 1 - 3 Months