What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

Google Cloud

Introduction to Responsible AI - Português Brasileiro

Skills you'll gain: Artificial Intelligence, Compliance Training, Organizational Strategy, Governance, Business Ethics, Ethical Standards And Conduct, Decision Making

Google Cloud

Distributed Image Processing in Cloud Dataproc

Skills you'll gain: Apache Spark, PySpark, Google Cloud Platform, Cloud Management, Distributed Computing, Package and Software Management

Google Cloud

Running Distributed TensorFlow using Vertex AI

Skills you'll gain: Tensorflow, Google Cloud Platform, Image Analysis, Applied Machine Learning, MLOps (Machine Learning Operations), Cloud Computing, Distributed Computing

Google Cloud

Using Elastic Stack to Monitor Google Cloud

Skills you'll gain: Google Cloud Platform, Interactive Data Visualization, Event Monitoring, Data Engineering

Google Cloud

Dataflow: Qwik Start - Python

Skills you'll gain: Data Pipelines, Dataflow, Data Processing, Google Cloud Platform, Development Environment, Cloud Development, Cloud Services, Program Development, Software Installation, Computer Programming Tools

Google Cloud

Filtering and Sorting Data in Looker

Skills you'll gain: Looker (Software), Dashboard, Data Manipulation, Data Visualization, Data Analysis Expressions (DAX), Exploratory Data Analysis

Status: Free Trial

Google Cloud

Understanding Google Cloud Operations and Security בעברית

Skills you'll gain: Cloud Security, Cloud Management, Site Reliability Engineering, Cost Management, Cloud Computing, Google Cloud Platform, DevOps, IT Security Architecture, Data Security, Multi-Tenant Cloud Environments, Financial Controls, System Monitoring, Cybersecurity, Identity and Access Management

Status: Free Trial

Google Cloud

Creating New BigQuery Datasets and Visualizing Insights 日本語版

Skills you'll gain: Looker (Software), Dashboard, Data Import/Export, Data Presentation, Data Visualization Software, SQL, Big Data, Data Storage, Performance Tuning, Google Cloud Platform

Google Cloud

Google Cloud Speech API: Qwik Start

Skills you'll gain: Cloud API, Google Cloud Platform, Application Programming Interface (API), Natural Language Processing

Google Cloud

Dataplex: Qwik Start - Console

Skills you'll gain: Data Lakes, Google Cloud Platform, Data Management, Cloud API, Data Infrastructure

Google Cloud

Big Data Analysis to a Slide Presentation

Skills you'll gain: Big Data, Google Cloud Platform, Google Sheets, Data Visualization, Spreadsheet Software, Analytics, Scripting, Data Presentation, Google Workspace, Cloud API

Status: Free Trial

Google Cloud

Building Batch Data Pipelines on GCP en Français

Skills you'll gain: Data Pipelines, Dataflow, Data Processing, Google Cloud Platform, Apache Airflow, Extract, Transform, Load, Big Data, Serverless Computing, Data Transformation, Data Integration, Apache Spark, Apache Hadoop

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Find the Best Google Ads Course for Your Goals

Introduction to Responsible AI - Português Brasileiro

Distributed Image Processing in Cloud Dataproc

Running Distributed TensorFlow using Vertex AI