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    • Persuasion

    Persuasion Courses Online

    Master persuasion techniques for influencing others. Learn about psychological principles of persuasion and practical applications.

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    Explore the Persuasion Course Catalog

    • T

      The State University of New York

      Strategic Self-Marketing and Personal Branding

      Skills you'll gain: Marketing Communications, Generative AI Agents, Advertising, Promotional Strategies, Branding, Presentations, Strategic Marketing, Brand Management, Marketing, LinkedIn, Peer Review, Professional Development, Professional Networking, Public Relations, Digital Assets, Adaptability

      4.4
      Rating, 4.4 out of 5 stars
      ·
      232 reviews

      Intermediate · Course · 1 - 4 Weeks

    • A

      Alfaisal University | KLD

      إتقان فن الإيجاز في الحديث | Mastering The Art of Briefing

      Skills you'll gain: Concision, Business Correspondence, Communication, Business Writing, Public Speaking, Verbal Communication Skills, Writing

      4.9
      Rating, 4.9 out of 5 stars
      ·
      17 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Washington

      Speaking to Inspire: Ceremonial and Motivational Speeches

      Skills you'll gain: Public Speaking, Oral Expression, Storytelling, Motivational Skills, Performing Arts, Communication, Constructive Feedback, Writing, Leadership

      4.8
      Rating, 4.8 out of 5 stars
      ·
      176 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create Visually Engaging Presentations using Microsoft Sway

      Skills you'll gain: Presentations, Sales Presentations, Productivity Software, Multimedia, Business Correspondence, Content Creation, User Accounts

      4.9
      Rating, 4.9 out of 5 stars
      ·
      13 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Aprende a utilizar Click Up

      Skills you'll gain: Project Management Software, Collaborative Software, Team Management, Organizational Skills, Delegation Skills, Data Sharing, Project Management, Workflow Management, Timelines, Document Management

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Program Communications Planning in ClickUp

      Skills you'll gain: Program Management, Communication Planning, Project Documentation, Project Management Software, Workflow Management, Process Flow Diagrams, Program Development, Agile Methodology, Strategic Communication, Process Development

      4.4
      Rating, 4.4 out of 5 stars
      ·
      10 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New
      I

      IESE Business School

      Mastering the Art of Scaling and Convincing Investors

      Skills you'll gain: Entrepreneurship, Business Valuation, Market Analysis, Competitive Analysis, Presentations, Fundraising, Market Research, Strategic Decision-Making, Strategic Thinking, New Business Development, Return On Investment, Due Diligence, Value Propositions, Mergers & Acquisitions, Negotiation, Investments, Financial Analysis, Innovation

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Enhancing Communication with Remind

      Skills you'll gain: Communication Strategies, Communication, Education Software and Technology, User Accounts

      4.8
      Rating, 4.8 out of 5 stars
      ·
      70 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      S

      SAS

      Machine Learning Under the Hood: The Technical Tips, Tricks, and Pitfalls

      Skills you'll gain: Predictive Modeling, Machine Learning, Data Ethics, Predictive Analytics, Statistical Modeling, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning Algorithms, Decision Tree Learning, Business Metrics, Data Analysis, Performance Measurement, Regression Analysis, Ethical Standards And Conduct, Deep Learning, Artificial Neural Networks

      4.9
      Rating, 4.9 out of 5 stars
      ·
      64 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      GRAMMY GO

      Building Your Brand, Sustaining Growth and Networking

      Skills you'll gain: Professional Networking, Budget Management, Digital Marketing, Promotional Strategies, Marketing Strategies, Resilience, Brand Marketing, Strategic Partnership, Growth Strategies, Relationship Building, Brand Strategy, Business Relationship Management

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      商务英语课程:市场与营销英语 Marketing & Sales

      Skills you'll gain: Marketing Materials, Verbal Communication Skills, Presentations, Marketing, Persuasive Communication, Advertising, Marketing Communications, Business Writing, Influencing, Business Marketing, Graphic Design, Sales, Business Communication, Data Visualization, Market Research, Brainstorming

      5
      Rating, 5 out of 5 stars
      ·
      8 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      The State University of New York

      Connect with Diverse Audiences during a Public Health Crisis

      Skills you'll gain: Persuasive Communication, Cultural Responsiveness, Interviewing Skills, Cultural Sensitivity, Cultural Diversity, Media and Communications, Diversity Awareness, Public Health, Interpersonal Communications, Rapport Building

      4.1
      Rating, 4.1 out of 5 stars
      ·
      23 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular persuasion courses

    • Strategic Self-Marketing and Personal Branding: The State University of New York
    • إتقان فن الإيجاز في الحديث | Mastering The Art of Briefing: Alfaisal University | KLD
    • Speaking to Inspire: Ceremonial and Motivational Speeches: University of Washington
    • Create Visually Engaging Presentations using Microsoft Sway: Coursera Project Network
    • Aprende a utilizar Click Up: Coursera Project Network
    • Program Communications Planning in ClickUp: Coursera Project Network
    • Mastering the Art of Scaling and Convincing Investors: IESE Business School
    • Enhancing Communication with Remind: Coursera Project Network
    • Machine Learning Under the Hood: The Technical Tips, Tricks, and Pitfalls: SAS
    • Building Your Brand, Sustaining Growth and Networking: GRAMMY GO

    Frequently Asked Questions about Persuasion

    Persuasion is the art of convincing someone to perform an action or adopt your beliefs. Greek philosopher Aristotle identified three primary modes of persuasion: ethos, pathos, and logos. Ethos involves establishing credibility with the audience. Pathos involves emotional appeals. Logos involves persuading people through facts and logic.‎

    Learning persuasive strategies can benefit you in the workplace as well as your personal life. At work, you may want to persuade your manager to give you a promotion or persuade a new client to put their trust in you. In your relationships, persuasion can help you reach compromises during disagreements with friends and family members or steer them in a positive direction. For example, you might persuade a stubborn friend to seek out a therapist or quit smoking.‎

    A wide range of careers relies on persuasive tactics, including political, sales, and legal positions. Politicians attempt to gain support from the public for their policy agendas. Lawyers use persuasive arguments to win over juries and judges in courtrooms. People in sales, advertising, and marketing positions use a variety of tactics and mediums to convince customers to spend money on a product or service. Nutritionists and therapists use persuasive language to encourage others to make healthier decisions. Agents for artists and athletes use persuasion to get their clients new contracts. Entrepreneurs must convince investors to put faith in new projects. Even religious figures use persuasion to grow their congregations.‎

    Online classes can introduce you to the psychology theories that explain how social influence works. You'll also learn effective ways to reach others through rational arguments and storytelling. Public speaking and writing are common channels of persuasion, so lessons will encourage you to develop both of those skills through exercises. These courses empower you to learn whenever and wherever you want and move at your own pace.‎

    Online Persuasion courses offer a convenient and flexible way to enhance your knowledge or learn new Persuasion skills. Choose from a wide range of Persuasion courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Persuasion, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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