• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      UX Research at Scale: Surveys, Analytics, Online Testing

      Skills you'll gain: Surveys, UI/UX Research, User Research, Survey Creation, Sampling (Statistics), A/B Testing, Qualitative Research, Usability Testing, Research Methodologies, Web Analytics and SEO, Data Collection, Research Design, Sample Size Determination, Analytics, Data Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      207 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      Imperial College London

      Survival Analysis in R for Public Health

      Skills you'll gain: Biostatistics, Statistical Analysis, R Programming, Regression Analysis, Exploratory Data Analysis, Time Series Analysis and Forecasting, Data Analysis, Data Import/Export, Statistical Hypothesis Testing, Descriptive Statistics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      324 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      Universidad de los Andes

      Fundamentos de estadística aplicada

      Skills you'll gain: Statistical Hypothesis Testing, Descriptive Statistics, Statistical Methods, Data Analysis, Regression Analysis, Sampling (Statistics), Statistical Analysis, Probability & Statistics, Probability Distribution, Applied Mathematics, Statistical Inference

      4.5
      Rating, 4.5 out of 5 stars
      ·
      135 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Gen AI Foundational Models for NLP & Language Understanding

      Skills you'll gain: PyTorch (Machine Learning Library), Natural Language Processing, Large Language Modeling, Generative AI, Text Mining, Artificial Neural Networks, Deep Learning, Feature Engineering

      4.4
      Rating, 4.4 out of 5 stars
      ·
      118 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      SkillUp EdTech

      Product Management: Developing and Delivering a New Product

      Skills you'll gain: New Product Development, Product Management, Product Development, Product Lifecycle Management, Product Planning, Project Management Life Cycle, Product Roadmaps, Stakeholder Management, Competitive Analysis, Product Testing, Product Requirements, Commercialization, Market Analysis, Team Building, Stakeholder Communications

      4.7
      Rating, 4.7 out of 5 stars
      ·
      107 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      INSEAD

      Blockchain and Business

      Skills you'll gain: Intellectual Property, Blockchain, Business Transformation, Business Leadership, Governance, FinTech, Technology Strategies, Corporate Sustainability, Business, Business Modeling, Business Strategy, Emerging Technologies, Digital Transformation, Innovation, Organizational Structure, Cost Reduction

      4.7
      Rating, 4.7 out of 5 stars
      ·
      421 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      L

      L&T EduTech

      Building Smarter: BIM in Practice

      Skills you'll gain: Autodesk Revit, Design Reviews, Building Information Modeling, Visualization (Computer Graphics), Construction Management, Augmented and Virtual Reality (AR/VR), Construction, Construction Engineering, Commercial Construction, Engineering Analysis, Construction Estimating, Architectural Engineering, Emerging Technologies, Civil and Architectural Engineering, Structural Engineering, Engineering Documentation, Architectural Design, Collaborative Software, 3D Modeling, Facility Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      72 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      AI and Disaster Management

      Skills you'll gain: Disaster Recovery, Image Analysis, Data Ethics, Emergency Response, Mitigation, Text Mining, Natural Language Processing, Unstructured Data, Artificial Intelligence, Applied Machine Learning, Computer Vision, Geospatial Information and Technology, Machine Learning Methods, Data Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      206 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Firm Level Economics: Markets and Allocations

      Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Game Theory, Market Analysis, Business Economics, Resource Allocation, Competitive Analysis, Decision Making, Public Policies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.1K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      CertNexus

      Promote the Ethical Use of Data-Driven Technologies

      Skills you'll gain: Data Ethics, Emerging Technologies, Business Ethics, Ethical Standards And Conduct, Big Data, Information Privacy, Personally Identifiable Information, Diversity Awareness, Data-Driven Decision-Making, Artificial Intelligence, Mitigation, Data Science

      4.7
      Rating, 4.7 out of 5 stars
      ·
      265 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      Coursera

      Navigating Generative AI for Leaders

      Skills you'll gain: Generative AI, Strategic Thinking, Data Ethics, Large Language Modeling, Business Strategy, Law, Regulation, and Compliance, Regulatory Compliance, Growth Strategies, Organizational Strategy, Customer experience strategy (CX), Business Ethics, Governance Risk Management and Compliance, Technology Strategies, Business Leadership, Business Transformation, Business Communication, Communication, Internal Communications, Employee Training, Strategic Leadership

      4.8
      Rating, 4.8 out of 5 stars
      ·
      174 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      F

      Fractal Analytics

      Python for Data Science

      Skills you'll gain: Exploratory Data Analysis, Feature Engineering, Data Visualization, Statistical Analysis, Probability & Statistics, Statistics, Data Wrangling, Pandas (Python Package), Data Analysis, Jupyter, Data Processing, Data Manipulation, Data Science, Descriptive Statistics, Data Transformation, Applied Machine Learning, Data Cleansing, Python Programming

      4.1
      Rating, 4.1 out of 5 stars
      ·
      46 reviews

      Beginner · Course · 1 - 3 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…808182…324

    In summary, here are 10 of our most popular marketing analytics courses

    • UX Research at Scale: Surveys, Analytics, Online Testing: University of Michigan
    • Survival Analysis in R for Public Health: Imperial College London
    • Fundamentos de estadística aplicada: Universidad de los Andes
    • Gen AI Foundational Models for NLP & Language Understanding: IBM
    • Product Management: Developing and Delivering a New Product: SkillUp EdTech
    • Blockchain and Business: INSEAD
    • Building Smarter: BIM in Practice: L&T EduTech
    • AI and Disaster Management: DeepLearning.AI
    • Firm Level Economics: Markets and Allocations: University of Illinois Urbana-Champaign
    • Promote the Ethical Use of Data-Driven Technologies: CertNexus

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok