What skills can I learn in marketing courses on Coursera?

Marketing courses on Coursera are designed to equip you with a wide array of skills critical to navigating the dynamic marketing landscape: Core concepts in digital marketing , including SEO , social media , and content marketing Strategic tools and frameworks for marketing analysis and decision-making Techniques for crafting compelling branding strategies Insights into consumer behavior and market research methodologies Practical applications of marketing automation and customer relationship management (CRM) tools Skills to evaluate and utilize emerging marketing technologies Ethical and sustainable marketing practices

Do I need prior experience in marketing to start these courses?

Marketing courses on Coursera can accommodate learners at all levels, so no prior experience is necessary: Beginners can start with introductory courses that provide a solid foundation in basic marketing principles. Intermediate learners can focus on specific marketing channels or techniques. Advanced professionals might cover courses that explore complex marketing strategies, analytics, and leadership in marketing.

What marketing certifications and credentials are available?

Coursera collaborates with esteemed organizations and universities to offer a range of marketing certifications and credentials: Professional certificates in areas such as digital marketing and marketing analytics. Course-specific certificates that focus on specialized topics within marketing. Certifications in partnership with well-known academic and industry leaders.

What career opportunities are available with skills in marketing?

Skills acquired from Coursera’s marketing courses can lead to diverse and exciting career opportunities: Marketing Coordinator or Manager, driving the strategy and execution of marketing campaigns Content Strategist, developing engaging content aligned with business goals SEO Specialist, optimizing web content to increase traffic and engagement Digital Marketing Analyst, using data to refine marketing strategies Brand Manager, stewarding a brand to maintain and grow its presence in the market

Top Marketing Courses - Learn Marketing Online

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Results for "marketing"

Coursera Instructor Network
Marketing Analytics: Data Predictions and Dashboards
Skills you'll gain: Marketing Analytics, Dashboard, Predictive Modeling, Data-Driven Decision-Making, Data Storytelling, Marketing Strategies, Marketing, Data Visualization Software, Analytics, Customer Insights, Market Research, Data Analysis, Analytical Skills
3.9
Rating, 3.9 out of 5 stars
11 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Create a Professional Automated Landing Page using Mailchimp
Skills you'll gain: Lead Generation, Email Marketing, Digital Advertising, Marketing Automation, Marketing Collateral, Customer Engagement, Drive Engagement, Automation
4.6
Rating, 4.6 out of 5 stars
64 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free
Coursera Project Network
How to increase engagement to Instagram Business profile
Skills you'll gain: Instagram, Target Audience, Social Media Marketing, Social Media, Customer Engagement, Business Marketing, Storytelling, Drive Engagement, Market Research, Social Media Strategy
2.9
Rating, 2.9 out of 5 stars
65 reviews
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
Marketing Automation with AI and HubSpot: Plan to Execution
Skills you'll gain: Lead Generation, Marketing Automation, HubSpot CRM, Prompt Engineering, ChatGPT, Dashboard, MarTech, Generative AI Agents, Email Marketing, Marketing Strategies, Workflow Management, Campaign Management, Marketing Analytics, Customer Engagement, Data-Driven Decision-Making
4.8
Rating, 4.8 out of 5 stars
8 reviews
Intermediate · Guided Project · Less Than 2 Hours
Coursera Instructor Network
GenAI for Digital Marketing and Ecommerce Analysts
Skills you'll gain: Data Visualization, Data Presentation, E-Commerce, Data Storytelling, Analytics, Key Performance Indicators (KPIs), Web Analytics, Google Analytics, Generative AI, Marketing Analytics, Data Analysis, Business Strategy, Data-Driven Decision-Making, Business Planning, Business Intelligence, Technology Strategies, Data Processing, Artificial Intelligence
4.8
Rating, 4.8 out of 5 stars
25 reviews
Intermediate · Course · 1 - 4 Weeks
Status: Free Trial
Salesforce
Sales and CRM Overview
Skills you'll gain: Sales Process, Sales, Salesforce, Customer Relationship Management (CRM) Software, Sales Operations, Customer Relationship Management, Sales Development, B2B Sales, Data Management, Customer Data Management, Databases, Data Cleansing, Business-To-Consumer
4.6
Rating, 4.6 out of 5 stars
1.5K reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Yonsei University
International Entertainment and Sports Marketing
Skills you'll gain: Global Marketing, Growth Strategies, Digital Marketing, Marketing, Content Marketing, Marketing Strategies, Brand Marketing, New Business Development, Social Media Marketing, Innovation, Influencing, Storytelling, Virtual Reality
4.7
Rating, 4.7 out of 5 stars
483 reviews
Mixed · Course · 1 - 4 Weeks
Universidad de Palermo
Marketing digital para E-commerce
Skills you'll gain: Performance Measurement, Marketing Analytics, Digital Advertising, Target Audience, Marketing Planning, Key Performance Indicators (KPIs), Digital Marketing, E-Commerce, Social Media Marketing, Marketing Strategy and Techniques, Analysis, Market Opportunities, Goal Setting
4.8
Rating, 4.8 out of 5 stars
214 reviews
Beginner · Course · 1 - 4 Weeks
Coursera Instructor Network
GenAI for Social Media Marketing Specialists
Skills you'll gain: Generative AI, Campaign Management, Social Media Marketing, Social Media, Social Media Content, Content Creation, Innovation, Marketing Automation, Social Media Campaigns, Prompt Engineering, Instagram, Customer Engagement, Marketing Strategies, Data-Driven Decision-Making
4.6
Rating, 4.6 out of 5 stars
17 reviews
Intermediate · Course · 1 - 4 Weeks
Coursera Project Network
Prompt Engineering Generative AI for Marketing & Advertising
Skills you'll gain: Prompt Engineering, Marketing Design, Generative AI, A/B Testing, Advertising, Marketing, ChatGPT, Content Creation, Marketing Strategies, Marketing Analytics, Customer Insights, Social Media Content, OpenAI
4.5
Rating, 4.5 out of 5 stars
60 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free
Coursera Project Network
How to Create an Instagram Business Account
Skills you'll gain: Instagram, Facebook, Social Media Management, Social Media, Account Management, Social Media Marketing
4.4
Rating, 4.4 out of 5 stars
37 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
Simplilearn
Social Media Marketing
Skills you'll gain: Social Media Marketing, Social Media Campaigns, Content Performance Analysis, Social Media Strategy, Instagram, Facebook, Pinterest, Digital Advertising, Customer Engagement, LinkedIn, Brand Awareness, Content Creation, Target Audience
4.2
Rating, 4.2 out of 5 stars
6 reviews
Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing courses

Marketing Analytics: Data Predictions and Dashboards: Coursera Instructor Network
Create a Professional Automated Landing Page using Mailchimp: Coursera Project Network
How to increase engagement to Instagram Business profile: Coursera Project Network
Marketing Automation with AI and HubSpot: Plan to Execution: Coursera Project Network
GenAI for Digital Marketing and Ecommerce Analysts: Coursera Instructor Network
Sales and CRM Overview: Salesforce
International Entertainment and Sports Marketing: Yonsei University
Marketing digital para E-commerce: Universidad de Palermo
GenAI for Social Media Marketing Specialists: Coursera Instructor Network
Prompt Engineering Generative AI for Marketing & Advertising: Coursera Project Network