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    • Customer Analytics

    Customer Analytics Courses Online

    Learn customer analytics techniques for data-driven decision-making. Understand how to analyze customer data to improve business strategies.

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    Explore the Customer Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to Data Science

      Skills you'll gain: SQL, Jupyter, Data Literacy, Data Mining, Peer Review, Data Modeling, Relational Databases, Stored Procedure, Databases, Data Science, Big Data, Computer Programming Tools, Query Languages, Data Cleansing, GitHub, Business Analysis, Cloud Computing, Data Analysis, Digital Transformation, R Programming

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      99K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      IBM & Darden Digital Strategy

      Skills you'll gain: Strategic Thinking, Digital Transformation, Business Strategy, Cloud Computing Architecture, Competitive Analysis, Cloud Services, Large Language Modeling, Artificial Intelligence, Business Transformation, Cloud Security, Cloud Technologies, Cloud Infrastructure, Big Data, Cloud Platforms, Data Analysis, Statistical Analysis, Cloud Hosting, Generative AI, Product Lifecycle Management, Business Technologies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      45K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Key Technologies for Business

      Skills you'll gain: Cloud Computing Architecture, Cloud Services, Large Language Modeling, Artificial Intelligence, Cloud Security, Cloud Technologies, Data Literacy, Cloud Infrastructure, Data Mining, Cloud Platforms, Cloud Hosting, Cloud Engineering, Generative AI, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Big Data, ChatGPT, Cloud Computing, Data Analysis, Data Science

      4.7
      Rating, 4.7 out of 5 stars
      ·
      100K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Illinois Urbana-Champaign

      Applying Data Analytics in Finance

      Skills you'll gain: Time Series Analysis and Forecasting, Portfolio Management, Financial Forecasting, Financial Analysis, Analytics, Financial Trading, Financial Market, Performance Analysis, Statistical Analysis, Investment Management, Risk Management, Regression Analysis, Algorithms

      4.4
      Rating, 4.4 out of 5 stars
      ·
      219 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Foundations of Sports Analytics: Data, Representation, and Models in Sports

      Skills you'll gain: Statistical Methods, Regression Analysis, Data Cleansing, Statistical Hypothesis Testing, Correlation Analysis, Matplotlib, Data Manipulation, Data Visualization, Statistical Analysis, Scatter Plots, Probability & Statistics, R Programming, Data Analysis, Descriptive Statistics, Pandas (Python Package), Python Programming

      4.4
      Rating, 4.4 out of 5 stars
      ·
      187 reviews

      Intermediate · Course · 1 - 3 Months

    • A

      Alfaisal University | KLD

      خدمة العملاء | Customer Service

      Skills you'll gain: Customer Service, Customer Relationship Building, Customer and Client Support, Customer Complaint Resolution, Customer Retention, Business Planning, Company, Product, and Service Knowledge, Communication, Ethical Standards And Conduct

      4.8
      Rating, 4.8 out of 5 stars
      ·
      212 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Branding and Customer Experience

      Skills you'll gain: Customer experience strategy (CX), Branding, Brand Management, Brand Strategy, Consumer Behaviour, Customer Insights, User Experience, Cross-Channel Marketing, Business Ethics, Cross-Functional Collaboration, Employee Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      524 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create Customer Support Data with Google Sheets

      Skills you'll gain: Excel Formulas, Google Sheets, Service Level, Spreadsheet Software, Customer Data Management, Customer Support, Data Entry, Data Validation, Process Analysis, Data Integration, Organizational Skills

      4.6
      Rating, 4.6 out of 5 stars
      ·
      399 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      S

      Salesforce

      Reports, Dashboards, and Customer Success in Salesforce

      Skills you'll gain: Customer Success Management, Salesforce, Dashboard, Sales Enablement, Customer Relationship Management, Data Visualization, Customer Support, Sales Management, Customer and Client Support, Customer Service, Sales Strategy, Performance Reporting, Business Reporting, Data-Driven Decision-Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      237 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Getting Started in Google Analytics

      Skills you'll gain: Google Analytics, Web Analytics, Content Performance Analysis, Marketing Analytics, Dashboard, User Accounts

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.5K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      C

      CVS Health

      Call Center Customer Service

      Skills you'll gain: Call Center Experience, Growth Mindedness, De-escalation Techniques, Data Entry, Greeting Customers, Teamwork, Inbound Calls, Customer Inquiries, Time Management, Customer Complaint Resolution, Customer Service, Customer Data Management, Personal Development, Performance Metric, Verbal Communication Skills, Emotional Intelligence, Problem Solving

      4.7
      Rating, 4.7 out of 5 stars
      ·
      82 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Google Analytics for Beginners: Marketing Essentials

      Skills you'll gain: Web Analytics, Google Analytics, Content Performance Analysis, Customer Analysis, E-Commerce, Marketing Analytics, Performance Analysis, Marketing Effectiveness

      Beginner · Guided Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular customer analytics courses

    • Introduction to Data Science: IBM
    • IBM & Darden Digital Strategy: University of Virginia Darden School Foundation
    • Key Technologies for Business: IBM
    • Applying Data Analytics in Finance: University of Illinois Urbana-Champaign
    • Foundations of Sports Analytics: Data, Representation, and Models in Sports: University of Michigan
    • خدمة العملاء | Customer Service: Alfaisal University | KLD
    • Branding and Customer Experience: IE Business School
    • Create Customer Support Data with Google Sheets: Coursera Project Network
    • Reports, Dashboards, and Customer Success in Salesforce: Salesforce
    • Getting Started in Google Analytics: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Customer Analytics

    Customer analytics is a method used by managers and business owners for making business decisions based upon past customer behavior. It uses tools like regression analysis, predictive analytics, and market segmentation to turn data into usable information that can be leveraged for the creation of direct marketing campaigns and other aspects of managing customer relationships. Behaviors customers have exhibited in the past are examined and used as a basis for predicting future behaviors. The information is then used to create campaigns that have an influence on future buying behaviors. This type of analysis serves as a solid basis for making business decisions.‎

    If you're considering a career in management, product development, or marketing, customer analytics is a valuable study area because it serves as the basis of good decision-making in the business world. Effectively applying real-world data about customer behavior using tools, such as predictive analytics, increases the likelihood of successful marketing campaigns. It also helps developers create products that deliver greater customer satisfaction. Additionally, when you have the tools and data on hand that tell you how customers responded to different circumstances in the past, you're able to explain and support the business decisions you make.‎

    Taking online courses on Coursera in customer analytics provides you with the knowledge you need to acquire in a convenient setting supported by experienced instructors. The learning starts with courses that cover the basic, introductory information that forms the foundation of learning customer analysis. The courses then offer the information that guides you all the way through the process of learning specific customer analysis techniques that provide you with information about marketing performance measurement and management. When you understand this customer-centric aspect of business analytics, you're able to apply it to the decisions you make regarding new marketing campaigns and any other business decisions you make that affect your company's customers.‎

    When starting to learn about customer analytics, you need to have strong reading and math skills. The earliest courses allow you to build a foundation of knowledge when beginning to study this area of business analytics. The specifics—such as how to use the data to create a decision tree you can use when making decisions for your job—develop as you work your way through the customer analytics and business analytics courses. Check the listing for information about the course level when choosing a customer analytics course. The courses are marked for beginners, intermediate level students, and advanced level students, which makes it easy for you to choose one that matches your knowledge base in this type of analytical field.‎

    Online Customer Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Customer Analytics skills. Choose from a wide range of Customer Analytics courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Customer Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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