• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Marketing Mix Fundamentals

      Skills you'll gain: Marketing, Marketing Channel, Product Strategy, Marketing Communications, Product Management, Promotional Strategies, Marketing Strategies, Brand Management, Integrated Marketing Communications, Cross-Channel Marketing, Advertising, Media Planning, Product Lifecycle Management, Consumer Behaviour, Digital Media Strategy, Retail Store Operations, Conflict Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Innovations in Investment Technology: Artificial Intelligence

      Skills you'll gain: Investment Management, Wealth Management, Asset Management, FinTech, Financial Trading, Portfolio Management, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Big Data, Financial Market, Artificial Neural Networks, Machine Learning, Predictive Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      387 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Data Mining Foundations and Practice

      Skills you'll gain: Data Mining, Unsupervised Learning, Data Warehousing, Data Pipelines, Data Processing, Data Integration, Data Modeling, Data Science, Data Cleansing, Big Data, Supervised Learning, Data Transformation, Machine Learning Methods, Text Mining, Data Quality, Classification And Regression Tree (CART), Unstructured Data, Data Analysis, Data Presentation, Analytical Skills

      Build toward a degree

      4.1
      Rating, 4.1 out of 5 stars
      ·
      135 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      Tableau Learning Partner

      Data Visualization with Tableau

      Skills you'll gain: Data Visualization Software, Interactive Data Visualization, Tableau Software, Data Presentation, Tree Maps, Dashboard, Heat Maps, Geospatial Mapping, Data Storytelling, Data Manipulation, Data Mapping, Business Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      123 reviews

      Beginner · Course · 1 - 3 Months

    • N

      National Taiwan University

      Operations Research (2): Optimization Algorithms

      Skills you'll gain: Operations Research, Linear Algebra, Numerical Analysis, Applied Mathematics, Algorithms, Process Optimization, Engineering Calculations, Program Implementation, Mathematical Software, Computational Thinking, Operational Analysis, Mathematical Modeling, Decision Making, Calculus

      4.8
      Rating, 4.8 out of 5 stars
      ·
      150 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Machine Learning Aplicado ao Marketing

      Skills you'll gain: Big Data, Data Mining, Data-Driven Decision-Making, Marketing Strategies, Data Visualization, Digital Transformation, Customer experience strategy (CX), Marketing Analytics, Data Visualization Software, MarTech, Innovation, Data Modeling, R Programming, Digital Marketing, Data Science, Data Analysis, Business Analytics, Data Processing, Data Manipulation, Data Structures

      4.2
      Rating, 4.2 out of 5 stars
      ·
      55 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Microsoft Copilot: Your Everyday AI Companion

      Skills you'll gain: Prompt Engineering, Microsoft Copilot, Regulation and Legal Compliance, Data Ethics, Generative AI, Data Governance, Customer Relationship Management (CRM) Software, Marketing Automation, Microsoft 365, Customer experience improvement, Compliance Training, Business Process Automation, Workflow Management, Compliance Management, Self Service Technologies, Sales Process, Sales Strategy, Microsoft Teams, Customer Service, Information Privacy

      4.4
      Rating, 4.4 out of 5 stars
      ·
      57 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      التسويق عبر وسائل التواصل الاجتماعي على فيسبوك

      Skills you'll gain: Marketing Budgets, Target Audience, Social Media Marketing, Social Media Campaigns, Content Performance Analysis, Paid media, Social Media Management, Campaign Management, Advertising Campaigns, Marketing Effectiveness, Social Media, Goal Setting, Social Media Strategy, Content Strategy, Advertising, Facebook, Budget Management, General Data Protection Regulation (GDPR), Instagram, Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      217 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      C

      Corporate Finance Institute

      Data Skills for Excel Professionals

      Skills you'll gain: Dashboard, Microsoft Excel, Pivot Tables And Charts, Star Schema, Spreadsheet Software, Data Transformation, Data Analysis Expressions (DAX), Data Storytelling, Data Analysis, Excel Formulas, Exploratory Data Analysis, Extract, Transform, Load, Data Visualization Software, Data Presentation, Data Modeling, Business Intelligence, Competitive Analysis, Data Manipulation, Data Cleansing, Data Integration

      4.8
      Rating, 4.8 out of 5 stars
      ·
      105 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      F

      Fractal Analytics

      Structured Approach to Problem Solving

      Skills you'll gain: Human Centered Design, Problem Solving, Critical Thinking and Problem Solving, Critical Thinking, Analytical Skills, Data Science, Complex Problem Solving, Decision Making, Data Analysis, Empathy

      4.6
      Rating, 4.6 out of 5 stars
      ·
      122 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      L

      L&T EduTech

      Building Smarter: BIM in Practice

      Skills you'll gain: Autodesk Revit, Design Reviews, Building Information Modeling, Visualization (Computer Graphics), Construction Management, Augmented and Virtual Reality (AR/VR), Construction, Construction Engineering, Commercial Construction, Engineering Analysis, Construction Estimating, Architectural Engineering, Emerging Technologies, Civil and Architectural Engineering, Structural Engineering, Engineering Documentation, Architectural Design, Collaborative Software, 3D Modeling, Facility Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      72 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      D

      Duke University

      Programming for Python Data Science: Principles to Practice

      Skills you'll gain: Matplotlib, Pandas (Python Package), NumPy, Computational Thinking, Predictive Modeling, Data Cleansing, Data Structures, Data Visualization Software, Visualization (Computer Graphics), Debugging, Data Analysis, Object Oriented Programming (OOP), Data Manipulation, Regression Analysis, Python Programming, Data Science, Algorithms, Simulations, Statistical Methods, Program Development

      3.8
      Rating, 3.8 out of 5 stars
      ·
      70 reviews

      Beginner · Specialization · 3 - 6 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…777879…323

    In summary, here are 10 of our most popular marketing analytics courses

    • Marketing Mix Fundamentals: IE Business School
    • Innovations in Investment Technology: Artificial Intelligence: University of Michigan
    • Data Mining Foundations and Practice: University of Colorado Boulder
    • Data Visualization with Tableau: Tableau Learning Partner
    • Operations Research (2): Optimization Algorithms: National Taiwan University
    • Machine Learning Aplicado ao Marketing: Fundação Instituto de Administração
    • Microsoft Copilot: Your Everyday AI Companion: Microsoft
    • التسويق عبر وسائل التواصل الاجتماعي على فيسبوك: Meta
    • Data Skills for Excel Professionals: Corporate Finance Institute
    • Structured Approach to Problem Solving: Fractal Analytics

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok