• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Automation

    Marketing Automation Courses Online

    Master marketing automation for efficient campaign management. Learn to use tools and strategies to automate marketing processes and improve ROI.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Automation Course Catalog

    • Status: Free Trial
      Free Trial
      M

      Michigan State University

      The Search for Great Ideas: Harnessing creativity to empower innovation.

      Skills you'll gain: Design Thinking, Ideation, Innovation, Market Opportunities, Creative Thinking, Creativity, Entrepreneurship, Product Development, Resource Planning, Market Research, Customer Insights, User Research, Decision Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      301 reviews

      Mixed · Course · 1 - 4 Weeks

    • P

      Peking University

      真格—北大在线创业课堂

      Skills you'll gain: Business Planning, Team Building, Business Modeling, Entrepreneurship, Marketing, Entrepreneurial Finance, Fundraising and Crowdsourcing, Marketing Strategies, Business Writing, Business Development, Business Valuation, Proposal Development, Business Strategy, Commercial Laws, Innovation, Business Leadership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      174 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Interviewing and Resume Writing in English

      Skills you'll gain: Interviewing Skills, Negotiation, Oral Expression, Telephone Skills, Presentations, Concision, Professional Development, Applicant Tracking Systems, English Language, Verbal Communication Skills, Persuasive Communication, Strategic Marketing, Business Writing, Cultural Responsiveness, Cognitive flexibility, Personal Attributes, LinkedIn, Adaptability, Communication, Recruitment

      4.6
      Rating, 4.6 out of 5 stars
      ·
      749 reviews

      Intermediate · Specialization · 3 - 6 Months

    • C

      Coursera Instructor Network

      Introduction to Tech Sales

      Skills you'll gain: Technical Sales, Sales Presentation, Solution Selling, B2B Sales, Consultative Approaches, Customer Relationship Building, Sales Process, Return On Investment, Stakeholder Engagement, Value Propositions, Customer Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      70 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      AI-Enhanced Copywriting: SurferSEO, Upword and Anyword

      Skills you'll gain: Copywriting, Search Engine Optimization, Web Analytics and SEO, Target Audience, Content Creation, Web Content, Productivity Software, Brand Awareness, Marketing Automation, Generative AI

      4
      Rating, 4 out of 5 stars
      ·
      49 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Generative AI in Business

      Skills you'll gain: Generative AI, Data Integration, Customer experience strategy (CX), Data Strategy, Business Planning, Solution Delivery, Innovation, Performance Analysis, Performance Measurement, Business Analysis, Project Risk Management, Project Performance, Data Quality, Risk Management, Business Process, Business Transformation, Prompt Engineering, Business Process Automation, Business Strategy, Solution Design

      4.7
      Rating, 4.7 out of 5 stars
      ·
      49 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Advanced Global Procurement and Sourcing

      Skills you'll gain: Supplier Quality Management, Procurement, Strategic Sourcing, Enterprise Resource Planning, Purchasing, Environmental Social And Corporate Governance (ESG), Strategic Partnership, Business Risk Management, Key Performance Indicators (KPIs), Supplier Relationship Management, Supply Chain, Risk Management, Derivatives, Organizational Structure, Consolidation, Target Audience, Talent Management, Robotic Process Automation, Supply Chain Management, Risk Mitigation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      53 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Web and Mobile Testing with Selenium

      Skills you'll gain: Open Web Application Security Project (OWASP), Selenium (Software), Software Testing, Security Testing, Test Automation, Performance Testing, Functional Testing, Test Execution Engine, Test Planning, Application Security, Mobile Development, Application Performance Management

      3.8
      Rating, 3.8 out of 5 stars
      ·
      95 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Trade, Immigration and Exchange Rates in a Globalized World

      Skills you'll gain: International Finance, Economics, Financial Policy, International Relations, Economics, Policy, and Social Studies, Economic Development, Global Marketing, Socioeconomics, Supply And Demand, Demography, Analysis, Trend Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      298 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Professional Selling: Step 1 - Think Like a High-Performer

      Skills you'll gain: Sales Process, Selling Techniques, Verbal Communication Skills, Sales, B2B Sales, Sales Strategy, General Sales Practices, Rapport Building, Communication, Consumer Behaviour, Customer Relationship Building, Customer Analysis, Non-Verbal Communication, Decision Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      48 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      5 Ways to Build a Better LinkedIn Profile

      Skills you'll gain: LinkedIn, Photo Editing, Professional Networking, Social Media, Professional Development, Branding, Search Engine Optimization

      4.4
      Rating, 4.4 out of 5 stars
      ·
      279 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Designing for User Experience

      Skills you'll gain: Storyboarding, User Research, Information Architecture, User Experience Design, Persona (User Experience), Design Research, Design Thinking, User Centered Design, Wireframing, Usability Testing, Prototyping, Innovation, Creativity

      4.6
      Rating, 4.6 out of 5 stars
      ·
      76 reviews

      Mixed · Course · 1 - 3 Months

    Marketing Automation learners also search

    Marketing Management
    Product Marketing
    Business
    Business Management
    Management
    Business Development
    Operations Management
    Project Management
    1…717273…237

    In summary, here are 10 of our most popular marketing automation courses

    • The Search for Great Ideas: Harnessing creativity to empower innovation. : Michigan State University
    • 真格—北大在线创业课堂: Peking University
    • Interviewing and Resume Writing in English: University of Maryland, College Park
    • Introduction to Tech Sales: Coursera Instructor Network
    • AI-Enhanced Copywriting: SurferSEO, Upword and Anyword: Coursera Instructor Network
    • Generative AI in Business: University of Michigan
    • Advanced Global Procurement and Sourcing: Rutgers the State University of New Jersey
    • Web and Mobile Testing with Selenium: University of Minnesota
    • Trade, Immigration and Exchange Rates in a Globalized World: IE Business School
    • Professional Selling: Step 1 - Think Like a High-Performer: Kennesaw State University

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok