• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Search Engine Marketing

    Search Engine Marketing Courses Online

    Study search engine marketing (SEM) for digital advertising. Learn to create, manage, and optimize paid search campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Search Engine Marketing Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      Crea y diseña productos digitales en Canva

      Skills you'll gain: Canva (Software), Design, Digital Design, Design Elements And Principles, Product Design, Graphic and Visual Design Software, Digital Assets, Intellectual Property, Web Analytics, Journals

      4.5
      Rating, 4.5 out of 5 stars
      ·
      415 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • U

      Universidad de Palermo

      E-commerce Academy

      Skills you'll gain: E-Commerce, Branding, Entrepreneurship, Sales, Social Media, Business Development, Social Media Marketing, Payment Systems, Web Design and Development, Logistics, User Experience, Market Trend

      4.7
      Rating, 4.7 out of 5 stars
      ·
      149 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      X

      Xbox

      Xbox Product Manager

      Skills you'll gain: User Story, Product Planning, User Interface (UI), Competitive Analysis, Product Roadmaps, User Interface and User Experience (UI/UX) Design, Stakeholder Management, Market Research, Product Management, Design Thinking, Mockups, Consumer Behaviour, Usability Testing, Wireframing, Market Analysis, Stakeholder Communications, Product Lifecycle Management, Product Development, New Product Development, Quality Assurance and Control

      4.6
      Rating, 4.6 out of 5 stars
      ·
      36 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • S

      Siemens

      Intro to Siemens NX: Engineering Essentials and Part Design

      Skills you'll gain: 3D Modeling, Computer-Aided Design, Drafting and Engineering Design, Mechanical Design, Simulation and Simulation Software, Engineering Drawings, Prototyping, Manufacturing Processes

      4.4
      Rating, 4.4 out of 5 stars
      ·
      52 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Biases and Portfolio Selection

      Skills you'll gain: Behavioral Economics, Portfolio Management, Investments, Financial Market, Asset Management, Consumer Behaviour, Market Dynamics, Market Trend, Capital Markets, Decision Making, Finance, Market Analysis, Performance Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      278 reviews

      Mixed · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      Precision Bookkeeping: Records, Reconciliation, Reporting

      Skills you'll gain: Reconciliation, Accounting Records, Bookkeeping, Financial Reporting, Accounting, Financial Data, Compliance Management, Financial Statements, Internal Communications, Verbal Communication Skills, Automation

      4.4
      Rating, 4.4 out of 5 stars
      ·
      95 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      INSEAD

      Blockchain and Business

      Skills you'll gain: Blockchain, Business Leadership, Business Transformation, FinTech, Organizational Structure, Business, Business Modeling, Governance, Emerging Technologies, Business Strategy, Digital Transformation, Strategic Partnership, Entrepreneurship, Business Technologies, Innovation, Intellectual Property

      4.7
      Rating, 4.7 out of 5 stars
      ·
      421 reviews

      Mixed · Course · 1 - 3 Months

    • S

      Shanghai Jiao Tong University

      当代应用心理学

      Skills you'll gain: Human Factors, Organizational Leadership, Consumer Behaviour, Psychological Evaluations, People Management, Professional Development, Advertising, Psychology, Marketing, Mental Health, Emotional Intelligence, Leadership, Criminal Investigation and Forensics, Social Skills, Decision Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      92 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of London

      3D Models for Virtual Reality

      Skills you'll gain: Virtual Reality, Augmented and Virtual Reality (AR/VR), Unity Engine, Visualization (Computer Graphics), Virtual Environment, Computer Graphics, Video Game Development, Game Design, Performance Tuning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      384 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Sustainability Analyst Fundamentals

      Skills you'll gain: Program Implementation, Plan Execution, Data Analysis, Sustainability Reporting, Spreadsheet Software, Contract Management, Waste Minimization, Marketing and Public Relations, Analysis, Policy Development, Annual Reports, Interactive Learning, Goal Setting, Data Presentation, Strategic Partnership, Business Writing, Peer Review, Corporate Sustainability, Student Engagement, Environment

      4.4
      Rating, 4.4 out of 5 stars
      ·
      77 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Michigan

      Real Estate Development: Building Value in Your Community

      Skills you'll gain: Financial Modeling, Community Development, Real Estate, Feasibility Studies, Financial Analysis, Risk Management, Return On Investment, Commercial Real Estate, Community Outreach, Project Finance, Due Diligence, Property Management, Project Risk Management, Project Design, Capital Markets, Cash Flows, Market Research

      4.9
      Rating, 4.9 out of 5 stars
      ·
      34 reviews

      Beginner · Course · 1 - 3 Months

    • S

      Siemens

      Introduction to Solid Edge

      Skills you'll gain: Computer-Aided Design, SolidWorks (CAD), Drafting and Engineering Design, Data Import/Export, Assembly Drawing, Mechanical Drawings, Technical Drawing, 3D Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      71 reviews

      Beginner · Course · 1 - 3 Months

    Search Engine Marketing learners also search

    Marketing
    Digital Marketing
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    Marketing Strategy
    1…676869…239

    In summary, here are 10 of our most popular search engine marketing courses

    • Crea y diseña productos digitales en Canva: Coursera Project Network
    • E-commerce Academy: Universidad de Palermo
    • Xbox Product Manager: Xbox
    • Intro to Siemens NX: Engineering Essentials and Part Design: Siemens
    • Biases and Portfolio Selection: Rice University
    • Precision Bookkeeping: Records, Reconciliation, Reporting: Coursera Instructor Network
    • Blockchain and Business: INSEAD
    • 当代应用心理学: Shanghai Jiao Tong University
    • 3D Models for Virtual Reality: University of London
    • Sustainability Analyst Fundamentals: Arizona State University

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok