• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Search Engine Marketing

    Search Engine Marketing Courses Online

    Study search engine marketing (SEM) for digital advertising. Learn to create, manage, and optimize paid search campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Search Engine Marketing Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      5 Ways to Build a Better LinkedIn Profile

      Skills you'll gain: LinkedIn, Photo Editing, Professional Networking, Social Media, Professional Development, Branding, Search Engine Optimization

      4.4
      Rating, 4.4 out of 5 stars
      ·
      279 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      M

      Meta

      Desarrollador de Meta de IOS

      Skills you'll gain: React Native, User Research, UI/UX Research, Persona (User Experience), Apple iOS, Restful API, Core Data (Software), Design Research, Version Control, Swift Programming, User Experience Design, Unix Commands, User Interface (UI), User Interface and User Experience (UI/UX) Design, Interaction Design, Git (Version Control System), Apple Xcode, Algorithms, Jest (JavaScript Testing Framework), Mobile Development

      4.6
      Rating, 4.6 out of 5 stars
      ·
      163 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      Universitat Autònoma de Barcelona

      The Olympic Games and the Media

      Skills you'll gain: Media and Communications, Video Production, Culture, Media Production, Journalism, Intellectual Property, Brand Management, Liberal Arts, Storytelling, Digital Communications, Facebook

      4.7
      Rating, 4.7 out of 5 stars
      ·
      166 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      SAP

      SAP Customer Engagement and Discovery

      Skills you'll gain: Stakeholder Engagement, Customer Engagement, Consultative Approaches, Stakeholder Communications, SAP Applications, Solution Selling, Technical Consulting, Customer Insights, Technology Roadmaps, Process Analysis, Business Analysis, Project Management, Business Requirements

      4.7
      Rating, 4.7 out of 5 stars
      ·
      107 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Estrategia de marketing

      Skills you'll gain: Marketing Planning, Consumer Behaviour, Survey Creation, Market Research, Product Lifecycle Management, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Marketing Communications, Product Management, Data Analysis, Product Strategy, Business Planning, Data Collection, Marketing, Target Market, Marketing Psychology, Marketing Channel, Value Propositions, Product Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      T

      The University of Melbourne

      The Role of Global Capital Markets

      Skills you'll gain: Financial Systems, Capital Markets, Market Liquidity, Financial Market, Corporate Finance, International Finance, Financial Regulation, Market Dynamics, Market Analysis, Governance, Risk Management, Economic Development

      4.6
      Rating, 4.6 out of 5 stars
      ·
      637 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      EDUCBA

      SIEM Splunk Hands-On Guide

      Skills you'll gain: Splunk, Security Information and Event Management (SIEM), Data Modeling, Role-Based Access Control (RBAC), System Monitoring, Dashboard, Incident Response, Threat Detection, User Accounts, Data Transformation, Cybersecurity, Machine Learning, Performance Tuning, Data Visualization, Event Monitoring, Data Manipulation, Data Analysis, Identity and Access Management, Statistical Analysis, Query Languages

      4.8
      Rating, 4.8 out of 5 stars
      ·
      304 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Consulting Tools and Tips

      Skills you'll gain: Management Consulting, Business Consulting, Benchmarking, Microsoft Excel, Business Research, Analysis, Market Research, Competitive Analysis, Market Analysis, Data Modeling, Supply Chain, Interviewing Skills, Trend Analysis, Business Strategy

      4.9
      Rating, 4.9 out of 5 stars
      ·
      316 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Using JavaScript and JSON in Django

      Skills you'll gain: jQuery, Ajax, JSON, Django (Web Framework), Javascript, Object Oriented Programming (OOP), Web Development Tools, Debugging

      4.8
      Rating, 4.8 out of 5 stars
      ·
      283 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Marketing Mix Fundamentals

      Skills you'll gain: Marketing, Marketing Channel, Product Strategy, Marketing Communications, Product Management, Promotional Strategies, Marketing Strategies, Brand Management, Integrated Marketing Communications, Cross-Channel Marketing, Advertising, Media Planning, Product Lifecycle Management, Consumer Behaviour, Digital Media Strategy, Retail Store Operations, Conflict Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      AI-Enhanced Copywriting: SurferSEO, Upword and Anyword

      Skills you'll gain: Copywriting, Search Engine Optimization, Web Analytics and SEO, Target Audience, Content Creation, Web Content, Productivity Software, Brand Awareness, Marketing Automation, Generative AI

      4
      Rating, 4 out of 5 stars
      ·
      49 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IESE Business School

      Marketing: Customer Needs and Wants

      Skills you'll gain: Marketing Strategies, Strategic Marketing, Marketing, Brand Management, Brand Marketing, Marketing Management, Product Marketing, Marketing Planning, Go To Market Strategy, Marketing Channel, Target Market, Customer Analysis, Communication Strategies, Consumer Behaviour, Value Propositions

      4.5
      Rating, 4.5 out of 5 stars
      ·
      477 reviews

      Mixed · Course · 1 - 4 Weeks

    Search Engine Marketing learners also search

    Marketing
    Digital Marketing
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    Marketing Strategy
    1…666768…239

    In summary, here are 10 of our most popular search engine marketing courses

    • 5 Ways to Build a Better LinkedIn Profile: Coursera Project Network
    • Desarrollador de Meta de IOS: Meta
    • The Olympic Games and the Media: Universitat Autònoma de Barcelona
    • SAP Customer Engagement and Discovery: SAP
    • Estrategia de marketing: IE Business School
    • The Role of Global Capital Markets: The University of Melbourne
    • SIEM Splunk Hands-On Guide: EDUCBA
    • Consulting Tools and Tips: Emory University
    • Using JavaScript and JSON in Django: University of Michigan
    • Marketing Mix Fundamentals: IE Business School

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok