• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Automation

    Marketing Automation Courses Online

    Master marketing automation for efficient campaign management. Learn to use tools and strategies to automate marketing processes and improve ROI.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Automation Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      Get Started with Canva

      Skills you'll gain: Multimedia, Canva (Software), Animations, Graphics Software, Design, Graphic and Visual Design Software, Video Production, Graphic Design

      4.4
      Rating, 4.4 out of 5 stars
      ·
      172 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Strategic Sourcing

      Skills you'll gain: Strategic Sourcing, Procurement, Supplier Management, Supplier Relationship Management, Request for Proposal, Request For Quotation (RFQ), Supply Management, Strategic Partnership, Competitive Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      280 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IESE Business School

      Analysis of Business Problems

      Skills you'll gain: Financial Analysis, Financial Statement Analysis, Business Analysis, Organizational Effectiveness, Working Capital, Market Share, Strategic Decision-Making, Marketing, Business Management, Complex Problem Solving, Decision Making, Business Strategy, Management Consulting, Analysis, Consumer Behaviour, Brand Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      148 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Microsoft Azure Machine Learning

      Skills you'll gain: Unsupervised Learning, Microsoft Azure, Applied Machine Learning, Regression Analysis, Predictive Modeling, Machine Learning Methods, Statistical Machine Learning, Machine Learning, Machine Learning Algorithms, Classification And Regression Tree (CART), Artificial Intelligence, Automation, Supervised Learning

      4.5
      Rating, 4.5 out of 5 stars
      ·
      235 reviews

      Beginner · Course · 1 - 4 Weeks

    • S

      Sciences Po

      Entreprendre dans les Industries Culturelles à l'ère du numérique

      Skills you'll gain: Entrepreneurship, Promotional Strategies, Business Modeling, Entrepreneurial Finance, Business Leadership, Content Creation, Digital Content, Innovation, Digital Transformation, Consumer Behaviour, Intellectual Property, Business Economics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      158 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Introduction to Public Relations

      Skills you'll gain: Media Relations, Public Relations, Target Audience, Communication Planning, Marketing and Public Relations, Strategic Communication, Generative AI Agents, Corporate Communications, Performance Metric, Program Evaluation, Content Creation, Crisis Management, Ethical Standards And Conduct

      4.7
      Rating, 4.7 out of 5 stars
      ·
      74 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      O

      O.P. Jindal Global University

      Supervised Learning and Its Applications in Marketing

      Skills you'll gain: Marketing Analytics, Supervised Learning, Customer Retention, Applied Machine Learning, Predictive Analytics, Scikit Learn (Machine Learning Library), Marketing Strategies, Customer Insights, Machine Learning, Python Programming, Regression Analysis, Personalized Service, Artificial Intelligence and Machine Learning (AI/ML), Application Deployment

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      C

      Coursera Instructor Network

      GenAI for Dynamic Advertising and Media Buying

      Skills you'll gain: Pay Per Click Advertising, Google Ads, Advertising Campaigns, Media Buying, Content Performance Analysis, Online Advertising, Digital Advertising, Advertising, Generative AI Agents, Data Ethics, Campaign Management, Paid media, Marketing Automation, AI Personalization, Automation, Content Creation, A/B Testing, Budget Management

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Machine Learning Aplicado ao Marketing

      Skills you'll gain: Big Data, Data Mining, Data-Driven Decision-Making, Marketing Automation, Marketing Strategies, Data Visualization, Customer experience strategy (CX), Digital Transformation, Marketing Analytics, Data Visualization Software, MarTech, Data Modeling, R Programming, Data Science, Data Analysis, Marketing, Innovation, Business Analytics, Data Manipulation, Data Structures

      4.2
      Rating, 4.2 out of 5 stars
      ·
      55 reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      Universidad Austral

      Legal Tech and the Digital Transformation of Law

      Skills you'll gain: Blockchain, Law Practice Management Software, Legal Research, Digital Transformation, Court Systems, Legal Writing, Artificial Intelligence, Automation, Innovation, Virtual Environment

      4.4
      Rating, 4.4 out of 5 stars
      ·
      73 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Fundamentos de la publicidad en redes sociales

      Skills you'll gain: Paid media, Online Advertising, Social Media Campaigns, Marketing Materials, Digital Advertising, Advertising, Advertising Campaigns, Instagram, Social Media, Facebook, Content Creation, Social Media Marketing, General Data Protection Regulation (GDPR), Copywriting, Information Privacy, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      195 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Firm Level Economics: Markets and Allocations

      Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Game Theory, Market Analysis, Business Economics, Resource Allocation, Competitive Analysis, Decision Making, Public Policies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.1K reviews

      Intermediate · Course · 1 - 3 Months

    Marketing Automation learners also search

    Marketing Management
    Product Marketing
    Business
    Business Management
    Management
    Business Development
    Operations Management
    Project Management
    1…656667…238

    In summary, here are 10 of our most popular marketing automation courses

    • Get Started with Canva: Coursera Project Network
    • Strategic Sourcing: Rutgers the State University of New Jersey
    • Analysis of Business Problems: IESE Business School
    • Microsoft Azure Machine Learning: Microsoft
    • Entreprendre dans les Industries Culturelles à l'ère du numérique: Sciences Po
    • Introduction to Public Relations: Microsoft
    • Supervised Learning and Its Applications in Marketing: O.P. Jindal Global University
    • GenAI for Dynamic Advertising and Media Buying: Coursera Instructor Network
    • Machine Learning Aplicado ao Marketing: Fundação Instituto de Administração
    • Legal Tech and the Digital Transformation of Law: Universidad Austral

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok