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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Application of AI, InsurTech, and Real Estate Technology

      Skills you'll gain: FinTech, Financial Services, Emerging Technologies, Market Analysis, Artificial Intelligence and Machine Learning (AI/ML), Real Estate, Insurance, Artificial Intelligence, Investment Management, Asset Management, Market Trend, Machine Learning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      560 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Advanced Business Analytics Capstone

      Skills you'll gain: Data Presentation, Data Cleansing, Predictive Analytics, Predictive Modeling, Business Analytics, Analytics, Financial Analysis, Advanced Analytics, Data Analysis, Technical Communication, Data Processing, Data Manipulation, Statistical Modeling, Regression Analysis, Business Communication

      4.3
      Rating, 4.3 out of 5 stars
      ·
      84 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      COVID19 Data Analysis Using Python

      Skills you'll gain: Correlation Analysis, Seaborn, Data Cleansing, Data Visualization, Statistical Analysis, Data Manipulation, Data Analysis, Exploratory Data Analysis, Pandas (Python Package), Data Integration, Infectious Diseases

      4.5
      Rating, 4.5 out of 5 stars
      ·
      2K reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      Universidad de los Andes

      Ciencia de datos​

      Skills you'll gain: Data Ethics, Data Integration, Exploratory Data Analysis, Statistical Hypothesis Testing, Predictive Modeling, Correlation Analysis, Data Visualization Software, Classification And Regression Tree (CART), Data Quality, Data Science, Jupyter, Data Analysis, Data Transformation, Data Cleansing, Business Analytics, Data Manipulation, Supervised Learning, Statistical Analysis, Regression Analysis, Applied Machine Learning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      512 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Desarrollador front-end de Meta

      Skills you'll gain: User Research, UI/UX Research, Persona (User Experience), Jest (JavaScript Testing Framework), Responsive Web Design, Design Research, Bootstrap (Front-End Framework), Version Control, User Experience Design, HTML and CSS, Unix Commands, Front-End Web Development, Usability, Web Design, React.js, Javascript, Interaction Design, Algorithms, Mobile Development, Pseudocode

      4.7
      Rating, 4.7 out of 5 stars
      ·
      475 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • N

      Northeastern University

      Data Analytics Engineering: Probability & Techniques

      Skills you'll gain: Exploratory Data Analysis, Time Series Analysis and Forecasting, Data Analysis, Data Wrangling, Probability & Statistics, Unsupervised Learning, Text Mining, Data Manipulation, Statistical Analysis, Data Structures, Data Cleansing, Descriptive Statistics, Data Visualization Software, Python Programming

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Santa Cruz

      Bayesian Statistics: Techniques and Models

      Skills you'll gain: Bayesian Statistics, Statistical Modeling, Statistical Methods, Markov Model, Statistical Analysis, Regression Analysis, R Programming, Simulations, Statistical Inference, Data Analysis, Probability, Probability Distribution

      4.8
      Rating, 4.8 out of 5 stars
      ·
      491 reviews

      Intermediate · Course · 1 - 3 Months

    • T

      Technical University of Munich (TUM)

      The Economics of Agro-Food Value Chains

      Skills you'll gain: Market Research, Consumer Behaviour, Food Quality Assurance And Control, Surveys, Market Analysis, Packaging and Labeling, Price Negotiation, Product Quality (QA/QC), Branding, Innovation, Corporate Sustainability, Global Marketing, Economics, Behavioral Economics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      442 reviews

      Intermediate · Course · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to Big Data with Spark and Hadoop

      Skills you'll gain: Apache Hadoop, Apache Spark, PySpark, Apache Hive, Big Data, IBM Cloud, Kubernetes, Docker (Software), Scalability, Data Processing, Distributed Computing, Performance Tuning, Data Transformation, Debugging

      4.4
      Rating, 4.4 out of 5 stars
      ·
      440 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Small Business Website with Weebly

      Skills you'll gain: Content Management Systems, Web Content, Content Management, Web Design and Development, Content Creation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      58 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      Universitat Autònoma de Barcelona

      Patrocinio Deportivo

      Skills you'll gain: Proposal Development, Proposal Writing, Promotional Strategies, Event Marketing, Professional Networking, Stakeholder Management, Strategic Partnership, Brand Awareness, Event Management, Brand Marketing, Business Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      410 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Digital Marketing Capstone

      Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing, Marketing Analytics, Online Advertising, Performance Analysis, Consumer Behaviour, Marketing Strategies, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Web Content, Customer Analysis, Advertising Campaigns

      4.5
      Rating, 4.5 out of 5 stars
      ·
      600 reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Application of AI, InsurTech, and Real Estate Technology: University of Pennsylvania
    • Advanced Business Analytics Capstone: University of Colorado Boulder
    • COVID19 Data Analysis Using Python: Coursera Project Network
    • Ciencia de datos​: Universidad de los Andes
    • Desarrollador front-end de Meta: Meta
    • Data Analytics Engineering: Probability & Techniques: Northeastern University
    • Bayesian Statistics: Techniques and Models: University of California, Santa Cruz
    • The Economics of Agro-Food Value Chains: Technical University of Munich (TUM)
    • Introduction to Big Data with Spark and Hadoop: IBM
    • Create a Small Business Website with Weebly : Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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