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    SEO Courses

    SEO courses can help you learn how to optimize websites and content to improve visibility in search engines and attract more organic traffic.

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    Find the Best SEO Course for Your Goals

    • A

      Amazon Ads

      Campaign Planning and Optimization

      Skills you'll gain: Advertising Campaigns, Campaign Management, Advertising, Media Planning, Online Advertising, Promotions and Campaigns, Marketing Planning, Digital Advertising, Paid media, Content Performance Analysis, Advertising Sales, Keyword Research, Brand Awareness, Performance Reporting, Target Audience, Customer Insights, Consumer Behaviour, Data-Driven Decision-Making, Goal Setting

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Write Blog Posts With Outranking: Rank Articles With AI

      Skills you'll gain: Search Engine Optimization, Blogs, Keyword Research, Web Analytics and SEO, Content Creation, Content Strategy, Content Performance Analysis, Writing and Editing, Generative AI, Technology Strategies

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Algorithms for Searching, Sorting, and Indexing

      Skills you'll gain: Data Structures, Algorithms, Pseudocode, Computational Thinking, Programming Principles, Analysis, Big Data, Probability & Statistics

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      493 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Intermediate Web and Front-End Development

      Skills you'll gain: Webpack, Search Engine Optimization, Web Development Tools, Web Analytics and SEO, Performance Tuning, Build Tools, Debugging, Front-End Web Development, Test Automation, Development Testing, Performance Testing, Software Development Tools, Javascript

      4.5
      Rating, 4.5 out of 5 stars
      ·
      31 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Text Retrieval and Search Engines

      Skills you'll gain: Text Mining, Natural Language Processing, Data Mining, Unstructured Data, Big Data, Web Analytics and SEO, Machine Learning, Information Architecture, Statistical Methods, Algorithms, Probability & Statistics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      960 reviews

      Mixed · Course · 1 - 3 Months

    • T

      The University of Edinburgh

      Digital Footprint

      Skills you'll gain: Professional Networking, Information Privacy, Personally Identifiable Information, Social Media, Web Content, Professionalism, Professional Development, Self-Awareness, Content Management, User Accounts, Communication Strategies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      657 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Strategies for Converting and Retaining Customers Online

      Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Search Engine Optimization, Keyword Research, Marketing Strategies, Customer Acquisition Management, Web Analytics and SEO, Lead Generation, Target Audience, Web Content, Customer experience improvement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      112 reviews

      Beginner · Course · 1 - 4 Weeks

    • T

      The Hong Kong University of Science and Technology

      Search Engines for Web and Enterprise Data

      Skills you'll gain: Web Analytics and SEO, AI Personalization, Semantic Web, Algorithms, Query Languages, Network Analysis, Text Mining, Information Architecture, Performance Testing, Natural Language Processing, User Research, Data Structures, Business Modeling, Graph Theory, Applied Machine Learning

      5
      Rating, 5 out of 5 stars
      ·
      7 reviews

      Intermediate · Course · 3 - 6 Months

    • C

      Coursera Project Network

      Copywriting with ChatGPT: Crafting High-Quality Blog Content

      Skills you'll gain: Prompt Engineering, ChatGPT, Blogs, Generative AI Agents, Content Creation, Copywriting, Writing and Editing, Customer Advocacy, Branding, Interviewing Skills

      4.2
      Rating, 4.2 out of 5 stars
      ·
      18 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      G

      Google Cloud

      Create Embeddings, Vector Search, and RAG with BigQuery

      Skills you'll gain: Generative AI, Prompt Engineering, Large Language Modeling, Google Cloud Platform, Natural Language Processing, Data Processing, Machine Learning Algorithms

      Advanced · Course · 1 - 4 Weeks

    • U

      Universidad de Palermo

      E-Business: Negocios Online

      Skills you'll gain: Online Advertising, E-Commerce, Digital Marketing, Business Strategy, Social Media Strategy, Google Ads, Digital Transformation, Email Marketing, Search Engine Optimization, Business Modeling, Branding

      4.7
      Rating, 4.7 out of 5 stars
      ·
      251 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Build your first Search Engine using AWS Kendra

      Skills you'll gain: Amazon Web Services, Amazon S3, Information Architecture, Data Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      25 reviews

      Beginner · Guided Project · Less Than 2 Hours

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    1…678…15

    In summary, here are 10 of our most popular seo courses

    • Campaign Planning and Optimization: Amazon Ads
    • Write Blog Posts With Outranking: Rank Articles With AI: Coursera Project Network
    • Algorithms for Searching, Sorting, and Indexing: University of Colorado Boulder
    • Intermediate Web and Front-End Development: IBM
    • Text Retrieval and Search Engines: University of Illinois Urbana-Champaign
    • Digital Footprint: The University of Edinburgh
    • Strategies for Converting and Retaining Customers Online: University of California, Irvine
    • Search Engines for Web and Enterprise Data: The Hong Kong University of Science and Technology
    • Copywriting with ChatGPT: Crafting High-Quality Blog Content: Coursera Project Network
    • Create Embeddings, Vector Search, and RAG with BigQuery: Google Cloud

    Why Learn SEO?

    Search engine optimization (SEO) is the practice of improving how content ranks in search results through keyword strategy, technical setup, and user experience. It’s essential for digital marketing, content strategy, and online business growth. Learning SEO can help you increase discoverability, connect with your target audience, and drive sustainable web traffic.

    Skills you can learn in Software Development

    Programming Language (34)
    Google (25)
    Computer Program (21)
    Software Testing (21)
    Web (19)
    Google Cloud Platform (18)
    Application Programming Interfaces (17)
    Data Structure (16)
    Problem Solving (14)
    Object-oriented Programming (13)
    Kubernetes (10)
    List & Label (10)

    Frequently Asked Questions about Seo

    Top courses include Search Engine Optimization (SEO) from UC Davis and Google SEO Fundamentals also from UC Davis. These courses cover on-page SEO, technical SEO, content strategy, and link-building techniques to improve site rankings.‎

    Yes. Many SEO courses offer a free audit option, which allows learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You’ll learn how search engines work, how to research keywords, optimize content and site structure, build backlinks, and measure SEO performance using tools like Google Analytics and Search Console. Courses also explore SEO best practices and common pitfalls.‎

    Not at all. Many beginner-friendly SEO courses on Coursera are designed for marketers, content creators, and small business owners with no technical experience. There are also more advanced courses for those who want to dive deeper into analytics or technical optimization.‎

    Yes. SEO is a critical skill in digital marketing, content strategy, and e-commerce. Coursera courses can help you develop job-ready SEO skills, earn a certificate to strengthen your resume, and make an immediate impact in growing online visibility and engagement.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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