• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Product Marketing

    Product Marketing Courses Online

    Master product marketing for successful product launches. Learn about market positioning, product messaging, and go-to-market strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Product Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Salesforce Basics

      Skills you'll gain: Salesforce, Salesforce Development, Customer Relationship Management (CRM) Software, Customer Relationship Management, Business Reporting, Role-Based Access Control (RBAC), Sales Management, Customer Engagement, Cloud-Based Integration, Security Management, Marketing Automation, User Accounts, Data Security, Account Management

      4.3
      Rating, 4.3 out of 5 stars
      ·
      212 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Global Impact: Cultural Psychology

      Skills you'll gain: Brand Strategy, Global Marketing, Marketing Psychology, Consumer Behaviour, Brand Management, Cultural Diversity, Brand Awareness, Cultural Sensitivity, Intercultural Competence, Marketing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      172 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      Salesforce

      Opportunity Management in Salesforce

      Skills you'll gain: Sales Pipelines, Sales Process, Sales Operations, Order Management, Sales Management, Sales Support, Salesforce, Request For Quotation (RFQ), Product Knowledge, Sales Training, Company, Product, and Service Knowledge, Contract Management, Collaborative Software, Kanban Principles

      4.7
      Rating, 4.7 out of 5 stars
      ·
      232 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      Imperial College London

      Global Health Innovations

      Skills you'll gain: Innovation, Product Design, Intellectual Property, Design Thinking, New Product Development, Health Systems, Presentations, Public Speaking, Feasibility Studies, Commercialization, Ideation, Strategic Communication, Health Care, Organizational Change, Health Technology, Healthcare Industry Knowledge, Program Evaluation, Health Policy, Organizational Development, Entrepreneurship

      4.7
      Rating, 4.7 out of 5 stars
      ·
      275 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Leadership Through Marketing

      Skills you'll gain: Resource Allocation, Marketing Strategies, Marketing Analytics, Customer experience strategy (CX), Data Science, Analytics, Marketing, Data Analysis, Digital Transformation, Brand Strategy, Customer Insights, Data-Driven Decision-Making, Business Analytics, Consumer Behaviour, Market Share, Organizational Change

      4.6
      Rating, 4.6 out of 5 stars
      ·
      464 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad Nacional Autónoma de México

      Introducción a la calidad

      Skills you'll gain: ISO 9000 Series, Quality Management Systems, Operations Management, Product Quality (QA/QC), Production Management, Continuous Improvement Process, Environmental Management Systems, Kaizen Methodology, Quality Improvement, Operational Efficiency, Business Operations, Process Improvement, Lean Methodologies, Corporate Sustainability, Waste Minimization, Inventory Control, Capacity Management, Resource Utilization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      618 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      Stanford University

      Introduction to Food and Our Environment

      Skills you'll gain: Food and Beverage, Nutrition and Diet, Environment, Environmental Issue, Waste Minimization, Environmental Science, Product Lifecycle Management, Pollution Prevention, Emerging Technologies, Innovation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      173 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Conociendo Canva, tu nueva herramienta de diseño favorita

      Skills you'll gain: Canva (Software), Design, Graphic Design, Creative Design, Digital Design, Graphic and Visual Design Software, Content Creation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      264 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      M

      Meta

      Python Data Analytics

      Skills you'll gain: Pandas (Python Package), Data Analysis, Exploratory Data Analysis, Data Modeling, Data Manipulation, Jupyter, Data Processing, Matplotlib, Programming Principles, Data Cleansing, Data Visualization Software, Python Programming, Scripting

      4.3
      Rating, 4.3 out of 5 stars
      ·
      201 reviews

      Beginner · Course · 1 - 3 Months

    • J

      Johns Hopkins University

      Technology and Product Planning

      Skills you'll gain: Health Technology, Wireframing, Human Centered Design, Agile Project Management, Healthcare Industry Knowledge, Scalability, Design Thinking, Product Planning, New Product Development, Stakeholder Management, Product Development, Prototyping, User Interface (UI), Technology Roadmaps, Health Care, Product Strategy, Technical Consulting, Technology Solutions

      2.3
      Rating, 2.3 out of 5 stars
      ·
      6 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Strategic Technology Management

      Skills you'll gain: Organizational Change, Innovation, Change Management, Business Modeling, Technology Strategies, Design Thinking, Product Lifecycle Management, New Product Development, Technical Management, Business Transformation, Product Development, Customer Insights, Organizational Strategy, Service Design, Technology Roadmaps, Business Strategy, Customer experience strategy (CX), Cross-Functional Team Leadership, Team Leadership, Organizational Effectiveness

      4.8
      Rating, 4.8 out of 5 stars
      ·
      108 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      Aptly

      Getting Started with TikTok

      Skills you'll gain: TikTok, Storytelling, Video Editing, Content Creation, Social Media Content, Social Media, Social Media Marketing, User Research, Business Marketing, Customer Engagement, User Accounts, Demography

      4.8
      Rating, 4.8 out of 5 stars
      ·
      48 reviews

      Beginner · Course · 1 - 4 Weeks

    Product Marketing learners also search

    Product Management
    Product Development
    Marketing Management
    Beginner Product Management
    Software Product Management
    Business
    Brand And Product Management
    Business Management
    1…596061…265

    In summary, here are 10 of our most popular product marketing courses

    • Salesforce Basics: University of California, Irvine
    • Global Impact: Cultural Psychology: University of Illinois Urbana-Champaign
    • Opportunity Management in Salesforce: Salesforce
    • Global Health Innovations: Imperial College London
    • Leadership Through Marketing: Northwestern University
    • Introducción a la calidad: Universidad Nacional Autónoma de México
    • Introduction to Food and Our Environment: Stanford University
    • Conociendo Canva, tu nueva herramienta de diseño favorita: Coursera Project Network
    • Python Data Analytics: Meta
    • Technology and Product Planning: Johns Hopkins University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok