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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Customer Value in Pricing Strategy

      Skills you'll gain: Revenue Management, Global Marketing, Consumer Behaviour, Marketing Psychology, Customer Insights, Customer Analysis, Value Propositions, Market Dynamics, Customer Demand Planning, Market Research, Behavioral Economics, Competitive Analysis, Decision Making, Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      366 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      SkillUp EdTech

      Product Management: Foundations & Stakeholder Collaboration

      Skills you'll gain: Innovation, Product Management, New Product Development, Stakeholder Engagement, Competitive Analysis, Product Strategy, Business Development, Product Lifecycle Management, Market Analysis, Communication, Stakeholder Management, Strategic Communication, Team Building

      4.6
      Rating, 4.6 out of 5 stars
      ·
      254 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad Nacional Autónoma de México

      Database systems

      Skills you'll gain: NoSQL, Data Warehousing, Database Systems, Relational Databases, Database Management, Extract, Transform, Load, SQL, Databases, Data Mining, Business Intelligence, Big Data, Information Systems, MySQL, Predictive Analytics, Database Design, MongoDB, Analytics, Data Modeling, Scalability, Data Store

      4.3
      Rating, 4.3 out of 5 stars
      ·
      683 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Building Resilient Streaming Analytics Systems on Google Cloud

      Skills you'll gain: Real Time Data, Data Pipelines, Google Cloud Platform, Data Processing, Big Data, Analytics, SQL, Data Transformation, Performance Tuning, Scalability

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.3K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      The Hong Kong University of Science and Technology

      Protecting Business Innovation

      Skills you'll gain: Intellectual Property, E-Commerce, Global Marketing, Brand Management, Innovation, Strategic Partnership, Business Strategy, Price Negotiation, New Business Development, Mergers & Acquisitions, Business Process, Digital Assets, Commercial Laws, Legal Strategy, Organizational Strategy, Commercialization, Case Law, Legal Proceedings, New Product Development, Lawsuits

      4.8
      Rating, 4.8 out of 5 stars
      ·
      873 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of London

      How to Finance and Grow Your Startup – Without VC

      Skills you'll gain: Entrepreneurial Finance, Business Modeling, Entrepreneurship, Product Development, Customer Analysis, Growth Strategies, Business Development, Financial Modeling, Customer Acquisition Management, New Business Development, Market Analysis, Revenue Management, Business Strategy, Cash Flows, Strategic Partnership

      4.6
      Rating, 4.6 out of 5 stars
      ·
      470 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Creating Dashboards and Storytelling with Tableau

      Skills you'll gain: Data Storytelling, Data Presentation, Key Performance Indicators (KPIs), Dashboard, Interactive Data Visualization, Tableau Software, Data Visualization Software, Data Visualization, Storytelling, Performance Metric, Business Metrics, Target Audience, Stakeholder Engagement, Drive Engagement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      American Psychological Association

      Psychological Research

      Skills you'll gain: Descriptive Statistics, Quantitative Research, Plot (Graphics), Scientific Methods, Graphing, Research Design, Statistical Visualization, Statistical Hypothesis Testing, Healthcare Ethics, Probability & Statistics, Research, Statistical Inference, Statistics, Sample Size Determination, Ethical Standards And Conduct, Data Analysis, Data Collection, Research Methodologies, General Science and Research, Correlation Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      240 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to R Programming for Data Science

      Skills you'll gain: Data Manipulation, Web Scraping, R Programming, Data Analysis, Data Science, Data Structures, Data Import/Export, Exploratory Data Analysis, Programming Principles, Jupyter, Integrated Development Environments

      4.5
      Rating, 4.5 out of 5 stars
      ·
      567 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Pharmaceutical and Medical Device Innovations

      Skills you'll gain: Competitive Analysis, Intellectual Property, Commercialization, Pharmaceuticals, Product Management, Go To Market Strategy, Regulatory Affairs, Market Analysis, Strategic Marketing, Risk Analysis, Innovation, Product Development, Medical Equipment and Technology, Healthcare Industry Knowledge, Health Policy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      761 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Application of AI, InsurTech, and Real Estate Technology

      Skills you'll gain: FinTech, Financial Services, Emerging Technologies, Market Analysis, Artificial Intelligence and Machine Learning (AI/ML), Real Estate, Insurance, Artificial Intelligence, Investment Management, Asset Management, Market Trend, Machine Learning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      560 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      N

      New York Institute of Finance

      Supply Chain Finance and Blockchain Technology

      Skills you'll gain: Working Capital, Supplier Management, Supply Chain Management, Blockchain, FinTech, Supply Chain, Cash Flows, Business Metrics, Customer Analysis, Financial Market, Market Trend, Transaction Processing, Market Dynamics, Market Analysis, Risk Modeling, Stakeholder Management, Emerging Technologies, Sales Prospecting, Financial Analysis, Financial Services

      4.6
      Rating, 4.6 out of 5 stars
      ·
      372 reviews

      Intermediate · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Customer Value in Pricing Strategy: University of Virginia
    • Product Management: Foundations & Stakeholder Collaboration: SkillUp EdTech
    • Database systems: Universidad Nacional Autónoma de México
    • Building Resilient Streaming Analytics Systems on Google Cloud: Google Cloud
    • Protecting Business Innovation: The Hong Kong University of Science and Technology
    • How to Finance and Grow Your Startup – Without VC: University of London
    • Creating Dashboards and Storytelling with Tableau: University of California, Davis
    • Psychological Research: American Psychological Association
    • Introduction to R Programming for Data Science: IBM
    • Pharmaceutical and Medical Device Innovations: University of Minnesota

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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