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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      G

      Google

      The Path to Insights: Data Models and Pipelines

      Skills you'll gain: Data Modeling, Extract, Transform, Load, Database Design, Data Pipelines, Data Warehousing, Business Intelligence, Performance Testing, Data Mart, Snowflake Schema, Star Schema, Process Optimization, Data Lakes, SQL, Data Quality

      4.7
      Rating, 4.7 out of 5 stars
      ·
      645 reviews

      Advanced · Course · 1 - 4 Weeks

    • T

      The University of Sydney

      Design-Led Strategy: Design thinking for business strategy and entrepreneurship

      Skills you'll gain: Design Thinking, Innovation, Business Modeling, Product Design, Service Design, Product Development, Business Strategy, Strategic Communication, Market Research, Corporate Strategy, User Feedback, Product Testing, Customer Insights

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.3K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      California Institute of the Arts

      UX Design Fundamentals

      Skills you'll gain: User Experience Design, User Interface (UI) Design, User Centered Design, Interaction Design, Prototyping, Wireframing, User Research, Human Computer Interaction, User Flows, Mockups, Information Architecture, Ideation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.2K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Decision-Making and Scenarios

      Skills you'll gain: Financial Statements, Financial Modeling, Strategic Decision-Making, Decision Making, Data-Driven Decision-Making, Business Analytics, Financial Forecasting, Capital Budgeting, Financial Analysis, Return On Investment, Risk Analysis, Cash Flows, Spreadsheet Software

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.7K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Implementación del Marketing Mix

      Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Product Lifecycle Management, Customer experience strategy (CX), Peer Review, Advertising, Brand Strategy, Brand Management, Brand Loyalty, Branding, Price Negotiation, Strategic Decision-Making, Market Dynamics, Revenue Management, Retail Management, Strategic Marketing, Marketing Channel, Consumer Behaviour, Supply Chain Planning, Retail Sales

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Financial Acumen for Non-Financial Managers

      Skills you'll gain: Financial Reporting, Financial Statements, Income Statement, Financial Analysis, Risk Analysis, Cash Flows, Predictive Analytics, Profit and Loss (P&L) Management, Financial Forecasting, Balance Sheet, Business Metrics, Financial Management, Financial Planning, Key Performance Indicators (KPIs), Business Risk Management, Performance Analysis, Return On Investment

      4.5
      Rating, 4.5 out of 5 stars
      ·
      964 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of New Mexico

      International Business I

      Skills you'll gain: Social Sciences, International Relations, Political Sciences, Economic Development, Global Marketing, Socioeconomics, Cultural Diversity, World History, Business Economics, Economics, Business, Financial Market

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.3K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Drug Commercialization

      Skills you'll gain: Commercialization, Pharmacotherapy, Pharmacology, Intellectual Property, Clinical Trials, Portfolio Management, Strategic Partnership, Regulatory Affairs, Product Marketing, Go To Market Strategy, Business Strategy, Marketing Strategies, Market Dynamics, Business Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Advanced Content and Social Tactics to Optimize SEO

      Skills you'll gain: Content Creation, Social Media Strategy, Search Engine Optimization, Content Marketing, Web Analytics and SEO, Content Strategy, Social Media Marketing, Keyword Research, Target Audience, Brand Awareness, Influencing, Relationship Building

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Computational Social Science

      Skills you'll gain: Network Analysis, Data Wrangling, Natural Language Processing, Web Scraping, Social Sciences, Data Ethics, Databases, Artificial Intelligence, Research, Simulations, Big Data, Systems Thinking, Data Science, Research Methodologies, Machine Learning, Data Collection, Computational Thinking, Economics, Policy, and Social Studies, Graph Theory, Agentic systems

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Microsoft Azure Data Scientist Associate (DP-100) Exam Prep

      Skills you'll gain: Databricks, Unsupervised Learning, PySpark, Microsoft Azure, Apache Spark, Scikit Learn (Machine Learning Library), MLOps (Machine Learning Operations), PyTorch (Machine Learning Library), Exploratory Data Analysis, Deep Learning, Data Visualization, Regression Analysis, Data Science, Predictive Modeling, Applied Machine Learning, Jupyter, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Classification And Regression Tree (CART), Cloud Computing

      4.2
      Rating, 4.2 out of 5 stars
      ·
      552 reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      Natural Language Processing with Sequence Models

      Skills you'll gain: Natural Language Processing, Artificial Neural Networks, PyTorch (Machine Learning Library), Deep Learning, Tensorflow, Text Mining, Machine Learning Methods

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • The Path to Insights: Data Models and Pipelines: Google
    • Design-Led Strategy: Design thinking for business strategy and entrepreneurship: The University of Sydney
    • UX Design Fundamentals: California Institute of the Arts
    • Decision-Making and Scenarios: University of Pennsylvania
    • Implementación del Marketing Mix: IE Business School
    • Financial Acumen for Non-Financial Managers: University of Pennsylvania
    • International Business I: University of New Mexico
    • Drug Commercialization : University of California San Diego
    • Advanced Content and Social Tactics to Optimize SEO: University of California, Davis
    • Computational Social Science: University of California, Davis

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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