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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      A

      Advancing Women in Tech

      The Business of Product Management I

      Skills you'll gain: Product Management, Product Roadmaps, Product Strategy, Product Requirements, New Product Development, Product Lifecycle Management, Competitive Analysis, Customer experience strategy (CX), Customer Insights, Innovation, Persuasive Communication, Market Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      794 reviews

      Beginner · Course · 1 - 4 Weeks

    • P

      Pontificia Universidad Católica de Chile

      Planificación y gestión estratégica para Pymes

      Skills you'll gain: Sales Management, Customer Relationship Management, Financial Analysis, Business Modeling, Business Planning, Business Strategy, Financial Statements, Strategic Decision-Making, Accounting, Entrepreneurship, Competitive Analysis, Value Propositions

      4.9
      Rating, 4.9 out of 5 stars
      ·
      966 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Six Sigma Advanced Analyze Phase

      Skills you'll gain: Statistical Hypothesis Testing, Six Sigma Methodology, Lean Six Sigma, Process Improvement, Process Analysis, Statistical Methods, Statistical Analysis, Statistics, Data Analysis, Analytical Skills, Variance Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      959 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Q

      Queen Mary University of London

      Analysis and Interpretation of Data

      Skills you'll gain: Data Analysis, Statistical Analysis, Correlation Analysis, Quantitative Research, Regression Analysis, Content Performance Analysis, Marketing Analytics, Probability & Statistics, Trend Analysis, Data Cleansing, Digital Marketing, Exploratory Data Analysis, Market Research, Return On Investment

      4.5
      Rating, 4.5 out of 5 stars
      ·
      11 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Smart Analytics, Machine Learning, and AI on Google Cloud

      Skills you'll gain: Google Cloud Platform, MLOps (Machine Learning Operations), Tensorflow, Unstructured Data, Applied Machine Learning, Data Pipelines, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Machine Learning, Jupyter, Natural Language Processing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Marketing digital e e-commerce do Google

      Skills you'll gain: Data Storytelling, Email Marketing, Google Ads, Digital Advertising, Social Media Marketing, Search Engine Optimization, Google Analytics, Customer Retention, Digital Marketing, Marketing Budgets, Loyalty Programs, Order Fulfillment, Search Engine Marketing, Web Analytics, Marketing Analytics, Media Planning, Content Creation, A/B Testing, Online Advertising, Copywriting

      4.9
      Rating, 4.9 out of 5 stars
      ·
      311 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Excel and Copilot Fundamentals

      Skills you'll gain: Prompt Engineering, Excel Formulas, Microsoft Copilot, Microsoft Excel, Data Visualization, Data Analysis, Data Entry, Data Presentation, Spreadsheet Software, UI Components, Data Manipulation

      4.2
      Rating, 4.2 out of 5 stars
      ·
      89 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of New Mexico

      Negocios Internacionales I

      Skills you'll gain: International Finance, Social Sciences, International Relations, Social Studies, Economics, Policy, and Social Studies, Global Marketing, Socioeconomics, Culture, Political Sciences, Cultural Diversity, Business Economics, Economics, Economic Development, World History

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.7K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      ETL and Data Pipelines with Shell, Airflow and Kafka

      Skills you'll gain: Extract, Transform, Load, Apache Airflow, Data Pipelines, Apache Kafka, Data Warehousing, Data Transformation, Data Migration, Web Scraping, Data Integration, Shell Script, Data Processing, Real Time Data, Data Cleansing, Big Data, Performance Tuning, Scalability

      4.5
      Rating, 4.5 out of 5 stars
      ·
      413 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Practical Machine Learning

      Skills you'll gain: Predictive Modeling, Machine Learning Algorithms, Feature Engineering, Supervised Learning, Classification And Regression Tree (CART), Predictive Analytics, Applied Machine Learning, R Programming, Machine Learning, Random Forest Algorithm, Regression Analysis, Data Processing, Data Collection

      4.5
      Rating, 4.5 out of 5 stars
      ·
      3.3K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Quantitative Research

      Skills you'll gain: Surveys, Survey Creation, Quantitative Research, Statistical Analysis, Marketing Analytics, Market Research, Statistical Methods, Data Analysis, Marketing, Target Market, Sample Size Determination, Quality Control

      4.4
      Rating, 4.4 out of 5 stars
      ·
      337 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Clinical Data Science

      Skills you'll gain: Tidyverse (R Package), Clinical Data Management, Extract, Transform, Load, Data Modeling, Clinical Research, R Programming, Data Manipulation, Predictive Modeling, Database Design, Google Cloud Platform, Intensive Care Unit, Data Ethics, Data Quality, Risk Modeling, Natural Language Processing, Health Informatics, Statistical Modeling, Bioinformatics, Text Mining, Data Processing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      471 reviews

      Intermediate · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • The Business of Product Management I: Advancing Women in Tech
    • Planificación y gestión estratégica para Pymes: Pontificia Universidad Católica de Chile
    • Six Sigma Advanced Analyze Phase: Kennesaw State University
    • Analysis and Interpretation of Data: Queen Mary University of London
    • Smart Analytics, Machine Learning, and AI on Google Cloud: Google Cloud
    • Marketing digital e e-commerce do Google: Google
    • Excel and Copilot Fundamentals: Microsoft
    • Negocios Internacionales I: University of New Mexico
    • ETL and Data Pipelines with Shell, Airflow and Kafka: IBM
    • Practical Machine Learning: Johns Hopkins University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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