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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      E

      ESSEC Business School

      The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

      Skills you'll gain: Revenue Management, Forecasting, Budgeting, Hospitality, Financial Forecasting, Hotel Operations, Strategic Marketing, Target Market, Market Dynamics, Consumer Behaviour, Competitive Analysis, Data-Driven Decision-Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.1K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Graph Analytics for Big Data

      Skills you'll gain: Graph Theory, Database Design, Big Data, Network Analysis, Analytics, Data Management, Data Structures, Query Languages, Scalability, Unsupervised Learning, Distributed Computing, Algorithms

      4.3
      Rating, 4.3 out of 5 stars
      ·
      1.3K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      Imperial College London

      Digital Health

      Skills you'll gain: Health Technology, Data Visualization Software, Telehealth, Agile Methodology, Health Disparities, Health Informatics, Health Care, Health Care Procedure and Regulation, Health Systems, Electronic Medical Record, Health Information Management, Interoperability, Public Health, Epidemiology, Tableau Software, Digital Transformation, User Centered Design, Technology Strategies, Big Data, Analytics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      292 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Building Resilient Streaming Analytics Systems on Google Cloud

      Skills you'll gain: Real Time Data, Data Pipelines, Google Cloud Platform, Data Processing, Big Data, Analytics, SQL, Data Transformation, Performance Tuning, Scalability

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.3K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Gestión de redes sociales

      Skills you'll gain: Social Media Management, Social Media Content, Content Creation, Content Performance Analysis, Social Media Marketing, Social Media Campaigns, Instagram, Content Management, Social Media Strategy, Drive Engagement, Facebook, Brand Management, Brand Awareness, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      695 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Corporate Finance Institute

      BI Essentials for Finance Analysts (Power BI Edition)

      Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Snowflake Schema, Data Modeling, SQL, Business Intelligence, Dashboard, Microsoft Excel, Excel Formulas, Pivot Tables And Charts, Data Import/Export, Business Reporting, Databases, Interactive Data Visualization, Data Storytelling, Financial Statements, Data Analysis Software, Data Manipulation, Data Analysis, Relational Databases

      4.8
      Rating, 4.8 out of 5 stars
      ·
      187 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Operations Management: Organization and Analysis

      Skills you'll gain: Operations Management, Organizational Strategy, Manufacturing Operations, Operational Analysis, Business Operations, Supply Chain, Inventory Management System, Process Analysis, Decision Making, Strategic Decision-Making, Business Strategy, Process Design, Cost Benefit Analysis, Demand Planning, Capacity Management, Service Level

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Maryland, College Park

      The Cycle: Management of Successful Arts and Cultural Organizations

      Skills you'll gain: Fundraising, Business Management, Organizational Strategy, Event Management, Governance, Stakeholder Engagement, Business Planning, Marketing, Strategic Marketing, Business Strategies, Growth Strategies, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      726 reviews

      Beginner · Course · 1 - 3 Months

    • P

      Pohang University of Science and Technology(POSTECH)

      Introduction and Programming with IoT Boards

      Skills you'll gain: Internet Of Things, Wireless Networks, General Networking, Emerging Technologies, Electronic Hardware, Embedded Systems, Information Technology Architecture, Infrastructure Architecture, Software Architecture, Computer Hardware, Computer Programming Tools, Python Programming

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.8K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      É

      École Polytechnique Fédérale de Lausanne

      Big Data Analysis with Scala and Spark

      Skills you'll gain: Apache Spark, Apache Hadoop, Scala Programming, Distributed Computing, Big Data, Data Manipulation, Data Processing, Performance Tuning, Functional Design, Data Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.6K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Qualitative Research

      Skills you'll gain: Focus Group, Qualitative Research, Discussion Facilitation, Survey Creation, Market Research, Research, Research Reports, Recruitment, Research Methodologies, Interviewing Skills, Recruitment Strategies, Report Writing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      458 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Data & Finance for the future

      Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Analysis, Business Analytics, Regression Analysis, Business Valuation, Descriptive Statistics, Data Analysis, Data-Driven Decision-Making, Statistical Inference, Financial Accounting, Cash Flows, Balance Sheet, Income Statement, Competitive Analysis, International Finance, Business Economics, Economics, Market Dynamics, Business Planning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      451 reviews

      Intermediate · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy: ESSEC Business School
    • Graph Analytics for Big Data: University of California San Diego
    • Digital Health: Imperial College London
    • Building Resilient Streaming Analytics Systems on Google Cloud: Google Cloud
    • Gestión de redes sociales: Meta
    • BI Essentials for Finance Analysts (Power BI Edition): Corporate Finance Institute
    • Operations Management: Organization and Analysis: University of Illinois Urbana-Champaign
    • The Cycle: Management of Successful Arts and Cultural Organizations: University of Maryland, College Park
    • Introduction and Programming with IoT Boards: Pohang University of Science and Technology(POSTECH)
    • Big Data Analysis with Scala and Spark: École Polytechnique Fédérale de Lausanne

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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