What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

Google Cloud

Infrastructure as Code with Terraform

Skills you'll gain: Terraform, Infrastructure as Code (IaC), Cloud Infrastructure, Cloud Management

Status: Free Trial

IBM

BI Dashboards with IBM Cognos Analytics and Google Looker

Skills you'll gain: IBM Cognos Analytics, Dashboard, Business Intelligence, Interactive Data Visualization, Data Presentation, Looker (Software), Data Visualization Software, Business Intelligence Software, Analytics

Google Cloud

Introduction to Data Analytics on Google Cloud

Skills you'll gain: Data-Driven Decision-Making, Looker (Software), Data Storytelling, Data Presentation, Big Data, Data Analysis, Google Cloud Platform, Analytics, Business Intelligence, Data Storage, Data Visualization Software, Dashboard, SQL

Status: Free Trial

Google Cloud

Gemini in Google Meet

Skills you'll gain: Google Workspace, Generative AI, Collaborative Software, Prompt Engineering

Status: Free Trial

Google Cloud

Elastic Cloud Infrastructure: Scaling and Automation en Español

Skills you'll gain: Google Cloud Platform, Load Balancing, Cloud Infrastructure, Terraform, Cloud Computing Architecture, Infrastructure as Code (IaC), Cloud Computing, Virtual Private Networks (VPN), Virtual Machines, Public Cloud, Managed Services, Network Infrastructure, Network Security, Virtualization and Virtual Machines, Scalability

Status: Free Trial

Google Cloud

Building Batch Data Pipelines on GCP en Español

Skills you'll gain: Data Pipelines, Dataflow, Google Cloud Platform, Extract, Transform, Load, Data Processing, Apache Hive, Data Integration, Apache Spark, PySpark, Serverless Computing, Apache Hadoop, Big Data, Data Migration, Data Transformation, Performance Tuning

Status: Free Trial

Google Cloud

Hands-On Labs in Google Cloud for Networking Engineers

Skills you'll gain: Network Performance Management, Network Monitoring, Performance Tuning, Network Troubleshooting, Virtual Private Networks (VPN), Load Balancing, Performance Testing, Network Administration, TCP/IP, Network Engineering, Google Cloud Platform, VPN Clients, Network Analysis, Virtual Machines

Status: Free

Coursera Project Network

Portfolio Diversification using Correlation Matrix

Skills you'll gain: Portfolio Management, Financial Management, Risk Management, Investment Management, Financial Market, Financial Modeling, Investments, Correlation Analysis, Analysis

Status: Free Trial

Tecnológico de Monterrey

Analíticas de Marketing Digital

Skills you'll gain: Web Analytics, Google Analytics, Web Analytics and SEO, Social Media, Search Engine Marketing, Social Media Marketing, Marketing Analytics, Market Research, Digital Marketing, Search Engine Optimization, Marketing Effectiveness, Content Performance Analysis, Analytical Skills, Online Advertising, Social Media Strategy, Email Marketing, Analytics, Business Metrics, Key Performance Indicators (KPIs), Facebook

Status: Free Trial

Google Cloud

Enterprise Database Migration

Skills you'll gain: Database Architecture and Administration, Cloud Computing Architecture, Oracle Databases, Data Migration, Data Architecture, Microsoft SQL Servers, Google Cloud Platform, Cloud Computing, Database Management, Databases, Virtual Private Networks (VPN), Network Security, Enterprise Application Management, Virtual Machines

Status: Free Trial

IBM

Intermediate Web and Front-End Development

Skills you'll gain: Webpack, Search Engine Optimization, Web Development Tools, Web Analytics and SEO, Performance Tuning, Build Tools, Debugging, Front-End Web Development, Test Automation, Development Testing, Performance Testing, Software Development Tools, Javascript

Status: Free Trial

Google Cloud

Hands-on Foundations for Data Science and Machine Learning with Google Cloud Labs

Skills you'll gain: Data Warehousing, Google Cloud Platform, Big Data, Apache Spark, Database Management, Data Integration, Dataflow, SQL, Data Pipelines, Metadata Management, Data Management, Real Time Data, Tensorflow, Data Science, Command-Line Interface, Applied Machine Learning, Cloud-Based Integration, Query Languages, Power BI, Data Loss Prevention

Google Ads Courses

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