• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Successful Presentation

      Skills you'll gain: Public Speaking, Presentations, Verbal Communication Skills, Storytelling, Drive Engagement, Communication, Persuasive Communication, Non-Verbal Communication, Cognitive flexibility, Composure, Adaptability, Creativity

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.9K reviews

      Beginner · Course · 1 - 4 Weeks

    • P

      Pontificia Universidad Católica de Chile

      Formación docente basada en la práctica para desarrollar habilidades del siglo XXI

      Skills you'll gain: Pedagogy, Education Software and Technology, Teaching, Education and Training, Instructional Strategies, Classroom Management, Curriculum Development, Student-Centred Learning, Discussion Facilitation, Social Justice, Higher Education, Innovation, Instructional and Curriculum Design, Student Engagement, Collaboration

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Introduction to Data Analytics

      Skills you'll gain: Data Storytelling, Business Metrics, Key Performance Indicators (KPIs), Data Cleansing, Data Modeling, Analytics, Data Analysis, Data Visualization, Data Validation, Exploratory Data Analysis, Data Quality, Data Manipulation, Generative AI, Data Collection

      4.8
      Rating, 4.8 out of 5 stars
      ·
      858 reviews

      Beginner · Course · 1 - 3 Months

    • U

      Universitat Autònoma de Barcelona

      Democracia y decisiones públicas. Introducción al análisis de políticas públicas

      Skills you'll gain: Policy Analysis, Political Sciences, Public Policies, Program Evaluation, Economics, Policy, and Social Studies, Public Administration, Governance, Social Studies, Media and Communications, Research Methodologies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.4K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      ChatGPT Advanced Data Analysis

      Skills you'll gain: Prompt Engineering, Data Presentation, ChatGPT, Document Management, Artificial Intelligence, Microsoft Excel, Problem Solving, Data Analysis, Generative AI, Information Management, File Management, Creativity, Automation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      790 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Building AI Powered Chatbots Without Programming

      Skills you'll gain: Workflow Management, ChatGPT, Application Deployment, IBM Cloud, Artificial Intelligence, Business Process Automation, Generative AI, Automation, Customer Service, Customer experience improvement, Decision Support Systems, Interaction Design

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.6K reviews

      Beginner · Course · 1 - 3 Months

    • U

      Universidad Nacional Autónoma de México

      Introducción a la producción audiovisual

      Skills you'll gain: Video Editing, Post-Production, Video Production, Media Production, Storyboarding, Editing, Storytelling, Scripting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Mindfulness and Well-being

      Skills you'll gain: Growth Mindedness, Stress Management, Resilience, Mindfulness, Personal Development, Self-Awareness, Compassion, Positivity, Empathy, Mental Health, Mental Concentration, Interpersonal Communications, Communication, Emotional Intelligence, Relationship Building, Behavioral Health, Cognitive flexibility, Social Justice, Persistence, Overcoming Obstacles

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Geneva

      Rédaction de contrats

      Skills you'll gain: Contract Review, Contract Management, Contract Negotiation, Legal Writing, Arbitration, Commercial Laws, Legal Risk, Mediation, Liquidation, Civil Law

      4.8
      Rating, 4.8 out of 5 stars
      ·
      850 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of London

      Global Energy and Climate Policy

      Skills you'll gain: Environmental Policy, International Relations, Energy and Utilities, Environment, Governance, Policy Analysis, Economics, Security Strategy, Electric Power Systems, Mitigation, Emerging Technologies, Stakeholder Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      687 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      MedCerts

      Professionalism in Allied Health

      Skills you'll gain: Healthcare Ethics, Conflict Management, Cultural Responsiveness, Patient Education And Counseling, Cultural Diversity, Cultural Sensitivity, Professionalism, Professional Development, Time Management, Emotional Intelligence, Teamwork, Interpersonal Communications, Conscientiousness, Communication, Trustworthiness, Compassion, Empathy, Ethical Standards And Conduct, Medical Privacy, Medical Office Procedures

      4.8
      Rating, 4.8 out of 5 stars
      ·
      758 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Adapting: Career Development

      Skills you'll gain: Stress Management, Resilience, Personal Development, Time Management, Intercultural Competence, Cultural Diversity, Productivity, Professional Development, Cultural Sensitivity, Adaptability, Self-Awareness, Business Ethics, Business Writing, Leadership Development, Cognitive flexibility, Diversity Awareness, Diversity and Inclusion, Lifelong Learning, Communication, Proactivity

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.7K reviews

      Beginner · Specialization · 3 - 6 Months

    Searches related to social media marketing

    meta social media marketing
    introduction to social media marketing
    meta social media marketing capstone
    social media marketing in practice
    genai in social media marketing
    meta social media marketing professional certificate
    genai for social media marketing specialists
    social media marketing and brand advocacy
    1…535455…372

    In summary, here are 10 of our most popular social media marketing courses

    • Successful Presentation: University of Colorado Boulder
    • Formación docente basada en la práctica para desarrollar habilidades del siglo XXI: Pontificia Universidad Católica de Chile
    • Introduction to Data Analytics: Meta
    • Democracia y decisiones públicas. Introducción al análisis de políticas públicas: Universitat Autònoma de Barcelona
    • ChatGPT Advanced Data Analysis: Vanderbilt University
    • Building AI Powered Chatbots Without Programming: IBM
    • Introducción a la producción audiovisual: Universidad Nacional Autónoma de México
    • Mindfulness and Well-being: Rice University
    • Rédaction de contrats: University of Geneva
    • Global Energy and Climate Policy: University of London

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Social Media Marketing

    Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute. You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.‎

    Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.‎

    No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.‎

    Yes. Social media marketing skills are in high demand for roles in digital marketing, content creation, and brand management. Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok