What skills can I learn in marketing analytics courses on Coursera?

Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including: Fundamental and advanced techniques in data analysis and statistical modeling Tools and technologies for measuring and improving marketing effectiveness Strategies for translating data insights into actionable marketing tactics Understanding of consumer behavior and market trends through data Skills to use popular analytics software like Google Analytics and Tableau

Do I need prior experience in marketing or analytics to start these courses?

Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds: No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling. Intermediate courses cater to those with some understanding of marketing principles and basic analytics. Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.

What certifications and credentials can I earn through marketing analytics courses on Coursera?

Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile: Certificates of completion for individual courses demonstrating mastery of specific topics Professional certificates that prepare learners for analytics roles in marketing departments Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements

What career opportunities are available with skills in marketing analytics?

Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to: Serve as Marketing Analysts who support data-driven decision making Work as Customer Insight Analysts to optimize customer engagement strategies Become Digital Marketing Managers who use data to shape online marketing efforts Excel as Business Intelligence Analysts who influence policy and strategic directions Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.

How can I purchase marketing analytics training courses for my team?

Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.

Top Marketing Analytics Courses - Learn Marketing Analytics Online

Explore the Marketing Analytics Course Catalog

Duke University
Renewable Energy and Green Building Entrepreneurship
Skills you'll gain: Innovation, Entrepreneurship, Team Building, Business Modeling, Environmental Issue, Business Planning, New Business Development, Business Strategy, Corporate Sustainability, Business Development, Entrepreneurial Finance, Action Oriented, Environment and Resource Management, Stakeholder Engagement, Market Analysis
4.7
Rating, 4.7 out of 5 stars
2.8K reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
Simplilearn
Email Marketing
Skills you'll gain: Email Marketing, Marketing Automation, Newsletters, Digital Marketing, A/B Testing, Target Audience, Campaign Management, Marketing Strategies, Growth Strategies, Promotional Strategies, Lead Generation, Customer Engagement, Automation, Law, Regulation, and Compliance
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
University of Michigan
Python Functions, Files, and Dictionaries
Skills you'll gain: Data Import/Export, Python Programming, File Management, Programming Principles, Data Processing, Data Structures, Data Analysis
4.8
Rating, 4.8 out of 5 stars
5.4K reviews
Beginner · Course · 1 - 3 Months
Workday
Workday Basics Series
Skills you'll gain: Workday (Software), Business Process, Workflow Management, Business Reporting, System Configuration, Data Security, Organizational Structure, Branding, Data Integration
4.8
Rating, 4.8 out of 5 stars
280 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Microsoft
Microsoft Power BI and Power Platform for Productivity
Skills you'll gain: Extract, Transform, Load, Star Schema, Microsoft Power Platform, Data Analysis Expressions (DAX), Data Storytelling, Microsoft Power Automate/Flow, Dashboard, Microsoft Excel, Power BI, Excel Formulas, Data-Driven Decision-Making, Data Analysis, Microsoft Copilot, Data Presentation, Spreadsheet Software, Data Transformation, Data Literacy, Generative AI, ChatGPT, Productivity Software
4.4
Rating, 4.4 out of 5 stars
511 reviews
Beginner · Specialization · 3 - 6 Months
University of Leeds
Exploratory Data Analysis
Skills you'll gain: Exploratory Data Analysis, Data Cleansing, Statistical Modeling, Statistics, Data Analysis, Statistical Inference, R Programming, Descriptive Statistics, Box Plots, Data Visualization Software, Histogram, Probability, Simulations
4.6
Rating, 4.6 out of 5 stars
9 reviews
Intermediate · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Création de Designs Marketing avec Canva
Skills you'll gain: Social Media Content, Social Media Marketing, Social Media, Marketing Design, Content Creation, Branding, Multimedia, Brand Management, Dashboard
3.9
Rating, 3.9 out of 5 stars
30 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
University of Michigan
Understanding and Visualizing Data with Python
Skills you'll gain: Sampling (Statistics), Data Visualization, Statistics, Matplotlib, Statistical Visualization, Probability & Statistics, Jupyter, Statistical Methods, Data Visualization Software, Data Analysis, Statistical Analysis, Exploratory Data Analysis, Descriptive Statistics, Statistical Inference, Data Collection, NumPy, Histogram, Python Programming
4.7
Rating, 4.7 out of 5 stars
2.7K reviews
Beginner · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
How to Create an Instagram Business Account
Skills you'll gain: Instagram, Facebook, Social Media Management, Social Media, Account Management, Social Media Marketing
4.4
Rating, 4.4 out of 5 stars
37 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
SAS
Getting Started with SAS Programming
Skills you'll gain: SAS (Software), Data Import/Export, Data Validation, Data Access, Data Manipulation, Exploratory Data Analysis, Data Analysis, SQL, Data Presentation, Microsoft Excel, Descriptive Statistics
4.8
Rating, 4.8 out of 5 stars
3.1K reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
IBM
NoSQL, Big Data, and Spark Foundations
Skills you'll gain: NoSQL, Apache Hadoop, Apache Spark, MongoDB, PySpark, Apache Hive, Databases, Apache Cassandra, Big Data, Machine Learning, Generative AI, IBM Cloud, Applied Machine Learning, Kubernetes, Supervised Learning, Distributed Computing, Docker (Software), Database Management, Data Pipelines, Scalability
4.5
Rating, 4.5 out of 5 stars
764 reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
University of Toronto
Plant Bioinformatic Methods
Skills you'll gain: Bioinformatics, Network Analysis, Research Reports, Molecular Biology, Molecular, Cellular, and Microbiology, Biology, Analysis, Data Analysis, Data Synthesis, Big Data, Statistical Methods, Data Visualization Software, Data Analysis Software, Data Mining, Experimentation, Scientific Visualization, Life Sciences, Interactive Data Visualization, Statistical Analysis, Databases
4.7
Rating, 4.7 out of 5 stars
2.1K reviews
Beginner · Specialization · 3 - 6 Months