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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      AI Applications in People Management

      Skills you'll gain: HR Tech, Human Resources, Data Ethics, Data-Driven Decision-Making, People Management, Artificial Intelligence, Employee Engagement, Machine Learning, Employee Retention, Predictive Analytics, Blockchain

      4.8
      Rating, 4.8 out of 5 stars
      ·
      261 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      California Institute of the Arts

      Web Design: Strategy and Information Architecture

      Skills you'll gain: Information Architecture, Persona (User Experience), UI/UX Strategy, User Experience Design, Web Design, Wireframing, User Research, Mockups, Usability Testing, Agile Methodology, Waterfall Methodology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 3 Months

    • E

      Erasmus University Rotterdam

      Introduction to Economic Theories

      Skills you'll gain: Consumer Behaviour, Market Dynamics, Financial Market, Financial Systems, Economics, Economic Development, Market Analysis, Tax, Economics, Policy, and Social Studies, Public Policies, Environmental Issue, Social Sciences, Socioeconomics, Supply And Demand, Behavioral Economics, Decision Making

      4.5
      Rating, 4.5 out of 5 stars
      ·
      361 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Microsoft PL-300 Exam Preparation and Practice

      Skills you'll gain: Power BI, Microsoft Copilot, Data Visualization Software, Data Storytelling, Data Modeling, Interactive Data Visualization, Data Analysis, Microsoft Power Platform, Microsoft Azure, Extract, Transform, Load, Data Transformation, Data Cleansing, Data Security

      4.7
      Rating, 4.7 out of 5 stars
      ·
      474 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IESE Business School

      Introducción a la Contabilidad Financiera

      Skills you'll gain: Financial Accounting, Financial Statement Analysis, Financial Statements, Income Statement, Balance Sheet, General Accounting, Cash Flows, Financial Analysis, Accrual Accounting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Strategising: Management for Global Competitive Advantage

      Skills you'll gain: Business Strategy, Design Thinking, Supply Chain, Strategic Thinking, Supply Chain Planning, Business Ethics, Supply Chain Management, Corporate Sustainability, Customer Analysis, Emerging Technologies, Strategic Marketing, Growth Strategies, Strategic Sourcing, Environmental Social And Corporate Governance (ESG), Digital Transformation, Governance, Transportation, Supply Chain, and Logistics, Innovation, Business Modeling, Business Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      SQL: A Practical Introduction for Querying Databases

      Skills you'll gain: SQL, Relational Databases, Microsoft SQL Servers, MySQL, Query Languages, Database Systems, Databases, Database Management, Stored Procedure, IBM DB2, Data Manipulation, Data Analysis, Transaction Processing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      596 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Algorithms for DNA Sequencing

      Skills you'll gain: Bioinformatics, Molecular Biology, Computational Thinking, Data Structures, Python Programming, Data Analysis, Algorithms, Life Sciences

      4.7
      Rating, 4.7 out of 5 stars
      ·
      924 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Managing Data Analysis

      Skills you'll gain: Exploratory Data Analysis, Data Analysis, Data Presentation, Data Management, Management Training And Development, Technical Communication, Team Management, Analytical Skills, Team Leadership, Statistical Inference, Statistical Modeling, Communication

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.4K reviews

      Mixed · Course · 1 - 4 Weeks

    • K

      Kennesaw State University

      Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)

      Skills you'll gain: Value Propositions, Business Modeling, Presentations, Customer Analysis, Innovation, Business Process, Customer Relationship Management, Entrepreneurship, Target Market, Marketing Channel, Business Strategy, Strategic Partnership, Cost Management, Revenue Management, Resource Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      654 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Exploring Data Transformation with Google Cloud

      Skills you'll gain: Data Governance, Digital Transformation, Real Time Data, Google Cloud Platform, Data Management, Data Warehousing, Big Data, Looker (Software), Cloud Storage, Analytics, Business Intelligence, Data Processing, Dataflow, Database Systems, Data Migration

      4.8
      Rating, 4.8 out of 5 stars
      ·
      897 reviews

      Beginner · Course · 1 - 3 Months

    • K

      Kennesaw State University

      Writing Professional Email and Memos (Project-Centered Course)

      Skills you'll gain: Peer Review, Grammar, Business Writing, Business Correspondence, Writing, Writing and Editing, Editing, Proofreading, Concision, Taking Meeting Minutes, Professionalism, Business Communication, Report Writing, Administrative Support and Clerical Tasks, Target Audience, Communication, Constructive Feedback

      4.3
      Rating, 4.3 out of 5 stars
      ·
      450 reviews

      Mixed · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • AI Applications in People Management : University of Pennsylvania
    • Web Design: Strategy and Information Architecture: California Institute of the Arts
    • Introduction to Economic Theories: Erasmus University Rotterdam
    • Microsoft PL-300 Exam Preparation and Practice: Microsoft
    • Introducción a la Contabilidad Financiera: IESE Business School
    • Strategising: Management for Global Competitive Advantage: Macquarie University
    • SQL: A Practical Introduction for Querying Databases: IBM
    • Algorithms for DNA Sequencing: Johns Hopkins University
    • Managing Data Analysis: Johns Hopkins University
    • Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course): Kennesaw State University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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