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    • Persuasion

    Persuasion Courses Online

    Master persuasion techniques for influencing others. Learn about psychological principles of persuasion and practical applications.

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    Explore the Persuasion Course Catalog

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Leadership Communication for Maximum Impact: Storytelling

      Skills you'll gain: Leadership, Corporate Communications, Strategic Communication, Storytelling, Business Leadership, Media Relations, Stakeholder Communications, Public Relations, Innovation, Crisis Management, Communication, Branding

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.3K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Public Speaking and Presentations

      Skills you'll gain: Public Speaking, Lecturing, Presentations, Storytelling, Communication, Persuasive Communication, Verbal Communication Skills, Communication Strategies, Instructing, Concision, Student Engagement, Goal-Oriented

      4.9
      Rating, 4.9 out of 5 stars
      ·
      16 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      The Persuasive Leader

      Skills you'll gain: Persuasive Communication, Leadership, Influencing, Organizational Leadership, Leadership Development, Business Leadership, Plan Execution, Team Leadership, Communication Strategies, Agile Project Management, Decision Making, Employee Engagement

      4.5
      Rating, 4.5 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Washington

      Speaking to inform: Discussing complex ideas with clear explanations and dynamic slides

      Skills you'll gain: Presentations, Public Speaking, Microsoft PowerPoint, Verbal Communication Skills, Communication, Storytelling, Constructive Feedback, Concision, Drive Engagement, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      428 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Consulting Presentations and Storytelling

      Skills you'll gain: Presentations, Microsoft PowerPoint, Executive Presence, Business Consulting, Storytelling, Data Storytelling, Management Consulting, Proposal Development, Oral Expression, Data Visualization Software, Concision, Expectation Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      311 reviews

      Beginner · Course · 1 - 3 Months

    • U

      UBITS

      Storytelling avanzado: comunicación de alto impacto

      Skills you'll gain: Presentations, Storytelling, Data Storytelling, Oral Expression, Persuasive Communication, Public Speaking, Verbal Communication Skills, Drive Engagement, Motivational Skills, Communication, Target Audience, Leadership

      4.9
      Rating, 4.9 out of 5 stars
      ·
      9 reviews

      Advanced · Course · 1 - 4 Weeks

    • D

      Duke University

      Christian Virtues for Spiritual Growth

      Skills you'll gain: Personal Integrity, Compassion, Ethical Standards And Conduct, Optimism, Growth Mindedness, Resilience, Empathy, Social Justice, Self-Awareness

      4.5
      Rating, 4.5 out of 5 stars
      ·
      11 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Toronto

      Transformational Leadership for Inclusive Innovation

      Skills you'll gain: Organizational Change, Influencing, Organizational Leadership, Business Leadership, Leadership, Diversity and Inclusion, Change Management, Team Management, Advocacy, Innovation, Cultural Diversity, Stakeholder Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      97 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Washington

      Business English: Making Presentations

      Skills you'll gain: Presentations, Sales Presentation, Persuasive Communication, Microsoft PowerPoint, Public Speaking, Verbal Communication Skills, Data Visualization, Business Communication, Marketing Materials, English Language

      4.8
      Rating, 4.8 out of 5 stars
      ·
      761 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Presentations: Speaking so that People Listen

      Skills you'll gain: Verbal Communication Skills, Presentations, Public Speaking, Non-Verbal Communication, Communication, Constructive Feedback, Stress Management, Organizational Skills, Planning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      376 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Case Western Reserve University

      Conversations That Inspire: Coaching Learning, Leadership and Change

      Skills you'll gain: Coaching, Empathy, Compassion, Leadership Development, Active Listening, Emotional Intelligence, Self-Awareness, Personal Development, Organizational Change, Relationship Building, Change Management, Neurology, Stress Management, Goal Setting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      346 reviews

      Mixed · Course · 1 - 3 Months

    • C

      Coursera Instructor Network

      AI-Enhanced Copywriting: SurferSEO, Upword and Anyword

      Skills you'll gain: Copywriting, Search Engine Optimization, Web Analytics and SEO, Target Audience, Content Creation, Web Content, Productivity Software, Brand Awareness, Marketing Automation, Generative AI

      3.9
      Rating, 3.9 out of 5 stars
      ·
      47 reviews

      Beginner · Course · 1 - 4 Weeks

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    1…567…10

    In summary, here are 10 of our most popular persuasion courses

    • Leadership Communication for Maximum Impact: Storytelling: Northwestern University
    • Public Speaking and Presentations : Arizona State University
    • The Persuasive Leader: Johns Hopkins University
    • Speaking to inform: Discussing complex ideas with clear explanations and dynamic slides: University of Washington
    • Consulting Presentations and Storytelling: Emory University
    • Storytelling avanzado: comunicación de alto impacto: UBITS
    • Christian Virtues for Spiritual Growth: Duke University
    • Transformational Leadership for Inclusive Innovation: University of Toronto
    • Business English: Making Presentations: University of Washington
    • Presentations: Speaking so that People Listen: University of California, Irvine

    Frequently Asked Questions about Persuasion

    Persuasion is the art of convincing someone to perform an action or adopt your beliefs. Greek philosopher Aristotle identified three primary modes of persuasion: ethos, pathos, and logos. Ethos involves establishing credibility with the audience. Pathos involves emotional appeals. Logos involves persuading people through facts and logic.‎

    Learning persuasive strategies can benefit you in the workplace as well as your personal life. At work, you may want to persuade your manager to give you a promotion or persuade a new client to put their trust in you. In your relationships, persuasion can help you reach compromises during disagreements with friends and family members or steer them in a positive direction. For example, you might persuade a stubborn friend to seek out a therapist or quit smoking.‎

    A wide range of careers relies on persuasive tactics, including political, sales, and legal positions. Politicians attempt to gain support from the public for their policy agendas. Lawyers use persuasive arguments to win over juries and judges in courtrooms. People in sales, advertising, and marketing positions use a variety of tactics and mediums to convince customers to spend money on a product or service. Nutritionists and therapists use persuasive language to encourage others to make healthier decisions. Agents for artists and athletes use persuasion to get their clients new contracts. Entrepreneurs must convince investors to put faith in new projects. Even religious figures use persuasion to grow their congregations.‎

    Online classes can introduce you to the psychology theories that explain how social influence works. You'll also learn effective ways to reach others through rational arguments and storytelling. Public speaking and writing are common channels of persuasion, so lessons will encourage you to develop both of those skills through exercises. These courses empower you to learn whenever and wherever you want and move at your own pace.‎

    Online Persuasion courses offer a convenient and flexible way to enhance your knowledge or learn new Persuasion skills. Choose from a wide range of Persuasion courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Persuasion, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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