• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Google Ads

    Google Ads Courses

    Google Ads courses can help you learn how to create, manage, and optimize paid search campaigns to drive traffic and reach customers through Google’s advertising platform.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Google Ads Course for Your Goals

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Cybersecurity Analyst

      Skills you'll gain: Cyber Threat Hunting, Incident Response, IT Service Management, Identity and Access Management, Cloud Computing, Information Technology Infrastructure Library, Endpoint Security, Malware Protection, Penetration Testing, Linux, Computer Security Incident Management, Database Management, Network Security, Networking Hardware, TCP/IP, Cybersecurity, Intrusion Detection and Prevention, Cyber Threat Intelligence, Interviewing Skills, Cyber Security Assessment

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      26K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM Data Science

      Skills you'll gain: Dashboard, Data Visualization Software, Data Visualization, SQL, Predictive Modeling, Supervised Learning, Feature Engineering, Plotly, Interactive Data Visualization, Exploratory Data Analysis, Jupyter, Data Wrangling, Data Literacy, Data Analysis, Data Mining, Matplotlib, Unsupervised Learning, Generative AI, Pandas (Python Package), Professional Networking

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      143K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Agile Project Management

      Skills you'll gain: Agile Project Management, Backlogs, Agile Software Development, Agile Methodology, User Story, Sprint Planning, Scaled Agile Framework, Product Roadmaps, Sprint Retrospectives, Employee Coaching, Kanban Principles, Team Management, Waterfall Methodology, Prioritization

      4.8
      Rating, 4.8 out of 5 stars
      ·
      14K reviews

      Beginner · Course · 1 - 4 Weeks

    • D

      DeepLearning.AI

      AI For Everyone

      Skills you'll gain: Data Ethics, Market Opportunities, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Team Building, Machine Learning, Strategic Thinking, Data Science, Needs Assessment, Deep Learning, Business Ethics, Artificial Neural Networks, Engineering Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      48K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D
      S

      Multiple educators

      Machine Learning

      Skills you'll gain: Unsupervised Learning, Supervised Learning, Machine Learning Methods, Classification And Regression Tree (CART), Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Machine Learning Algorithms, Machine Learning, Jupyter, Data Ethics, Decision Tree Learning, Tensorflow, Scikit Learn (Machine Learning Library), Artificial Intelligence, NumPy, Predictive Modeling, Deep Learning, Reinforcement Learning, Random Forest Algorithm, Feature Engineering

      Build toward a degree

      4.9
      Rating, 4.9 out of 5 stars
      ·
      34K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to Data Analytics

      Skills you'll gain: Big Data, Data Analysis, Statistical Analysis, Apache Hadoop, Data Wrangling, Apache Hive, Data Collection, Data Mart, Data Warehousing, Analytics, Apache Spark, Data Cleansing, Data Lakes, Extract, Transform, Load, Data Visualization Software

      4.8
      Rating, 4.8 out of 5 stars
      ·
      19K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Foundations of Cybersecurity

      Skills you'll gain: Cybersecurity, Security Controls, Cyber Attacks, Security Management, Cyber Security Strategy, Incident Response, Cyber Risk, Security Information and Event Management (SIEM), Information Assurance, Data Ethics, Network Analysis, Ethical Standards And Conduct

      Build toward a degree

      4.9
      Rating, 4.9 out of 5 stars
      ·
      34K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      System Administration and IT Infrastructure Services

      Skills you'll gain: Systems Administration, Cloud Infrastructure, IT Infrastructure, Lightweight Directory Access Protocols, Active Directory, Disaster Recovery, Server Administration, Data Storage Technologies, Cloud Computing, Servers, System Configuration, Technical Support and Services, Virtualization, User Accounts

      4.8
      Rating, 4.8 out of 5 stars
      ·
      26K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Technical Support Fundamentals

      Skills you'll gain: Desktop Support, Computer Hardware, Technical Support, Software Installation, Operating Systems, Help Desk Support, Technical Documentation, Hardware Troubleshooting, Software Documentation, End User Training and Support, Computer Networking, Information Technology, Computer Architecture, Technical Communication, Linux, Microsoft Windows

      4.8
      Rating, 4.8 out of 5 stars
      ·
      160K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Foundations of User Experience (UX) Design

      Skills you'll gain: Design Thinking, User Research, User Experience Design, User Centered Design, Usability, Web Content Accessibility Guidelines, Cross Platform Development, Prototyping, Wireframing, Sprint Planning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      73K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Introduction to Generative AI

      Skills you'll gain: Generative AI, Application Development, Artificial Intelligence, Google Cloud Platform, Machine Learning Methods

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.7K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Operating Systems and You: Becoming a Power User

      Skills you'll gain: Package and Software Management, File Systems, Microsoft Windows, Desktop Support, Linux, Operating Systems, OS Process Management, Linux Administration, Remote Access Systems, System Monitoring, Command-Line Interface, User Accounts, Systems Administration, Technical Support and Services, File Management, Linux Commands, Software Installation, Identity and Access Management, Authorization (Computing), Virtualization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      29K reviews

      Beginner · Course · 1 - 3 Months

    Searches related to google ads

    google ads search certification preparation
    google ads for beginners
    google ads for beginners: master essentials & fundamentals
    create a google ads search campaign
    introducción al marketing con google ads
    1…567…193

    In summary, here are 10 of our most popular google ads courses

    • IBM Cybersecurity Analyst: IBM
    • IBM Data Science: IBM
    • Agile Project Management: Google
    • AI For Everyone: DeepLearning.AI
    • Machine Learning: DeepLearning.AI
    • Introduction to Data Analytics: IBM
    • Foundations of Cybersecurity: Google
    • System Administration and IT Infrastructure Services: Google
    • Technical Support Fundamentals: Google
    • Foundations of User Experience (UX) Design: Google

    Why Learn Google Ads?

    Google Ads is a powerful platform for reaching potential customers through paid search, display, video, and shopping ads. It plays a key role in digital marketing strategies by helping businesses increase visibility and measure performance. Learning Google Ads can help you build targeted campaigns, manage budgets, and improve ROI across online channels.

    Frequently Asked Questions about Google Ads

    Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate. These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.‎

    Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.‎

    No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.‎

    Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing, PPC (pay-per-click) advertising, or freelance consulting. Earning a certificate can also help you stand out to employers or clients.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok