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    • Viral Marketing

    Viral Marketing Courses Online

    Master viral marketing strategies for increasing brand awareness. Learn to create content that engages audiences and encourages sharing.

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    Explore the Viral Marketing Course Catalog

    • U

      Universitat Autònoma de Barcelona

      The Olympic Games and the Media

      Skills you'll gain: Media and Communications, Video Production, Culture, Media Production, Journalism, Intellectual Property, Brand Management, Liberal Arts, Storytelling, Digital Communications, Facebook

      4.7
      Rating, 4.7 out of 5 stars
      ·
      166 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Wharton Entrepreneurship Capstone

      Skills you'll gain: Proposal Development, Business Valuation, Peer Review, Financial Analysis, Due Diligence, Presentations, Entrepreneurship, Business Planning, Competitive Analysis, Constructive Feedback, Storytelling, Business Research, Financial Forecasting, Market Analysis, Business Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      263 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad Nacional Autónoma de México

      Introducción a la estrategia

      Skills you'll gain: Organizational Strategy, Governance, Corporate Strategy, Organizational Structure, Competitive Analysis, Business Planning, Business Strategy, Environmental Social And Corporate Governance (ESG), Business, Strategic Thinking, Entrepreneurship, Market Analysis, Stakeholder Management, Goal Setting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      526 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Desarrollador de Meta de IOS

      Skills you'll gain: React Native, User Research, UI/UX Research, Persona (User Experience), Apple iOS, Restful API, Core Data (Software), Design Research, Version Control, Swift Programming, User Experience Design, Unix Commands, User Interface (UI), User Interface and User Experience (UI/UX) Design, Interaction Design, Git (Version Control System), Apple Xcode, Algorithms, Jest (JavaScript Testing Framework), Mobile Development

      4.6
      Rating, 4.6 out of 5 stars
      ·
      162 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      Universidad de Palermo

      E-commerce Academy

      Skills you'll gain: E-Commerce, Branding, Online Advertising, Entrepreneurship, Sales, Social Media, Business Development, Selling Techniques, Retail Management, Payment Systems, Web Design and Development, Logistics, User Experience, Market Trend

      4.7
      Rating, 4.7 out of 5 stars
      ·
      149 reviews

      Beginner · Course · 1 - 4 Weeks

    • T

      Tecnológico de Monterrey

      Estrategias de Emprendimiento

      Skills you'll gain: Supplier Management, Business Planning, Entrepreneurship, Business Strategies, Growth Strategies, Business Development, Business Strategy, Business Modeling, Business Valuation, Market Opportunities, Financial Analysis, Strategic Marketing, Market Analysis, Presentations, Innovation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      73 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      SAP

      SAP Customer Engagement and Discovery

      Skills you'll gain: Stakeholder Engagement, Customer Engagement, Consultative Approaches, Stakeholder Communications, SAP Applications, Solution Selling, Technical Consulting, Customer Insights, Technology Roadmaps, Process Analysis, Business Analysis, Project Management, Business Requirements

      4.7
      Rating, 4.7 out of 5 stars
      ·
      107 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Marketing Channel Strategy & B2B2C Routes to Market

      Skills you'll gain: Marketing Channel, Strategic Marketing, Business Marketing, Direct Selling, Go To Market Strategy, Target Market, Customer Analysis, Market Research, Marketing Strategies, Customer Insights, Market Opportunities, Customer Demand Planning, E-Commerce, Compensation Management, Strategic Partnership, Consumer Behaviour, New Business Development, Supply Chain, Strategic Thinking, B2B Sales

      4.5
      Rating, 4.5 out of 5 stars
      ·
      65 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      T

      The Chinese University of Hong Kong

      Selling to Chinese Consumers

      Skills you'll gain: Consumer Behaviour, Brand Management, Marketing, Global Marketing, Digital Media Strategy, Market Dynamics, Advertising, E-Commerce, Cultural Sensitivity, Cultural Diversity, Social Sciences, Sociology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      288 reviews

      Beginner · Course · 1 - 4 Weeks

    • S

      Shanghai Jiao Tong University

      当代应用心理学

      Skills you'll gain: Human Factors, Consumer Behaviour, Organizational Leadership, Marketing Psychology, Leadership and Management, Professional Development, Psychological Evaluations, Psychology, Leadership, Criminal Investigation and Forensics, Mental Health, Personal Attributes, Human Development, Scientific Methods

      4.6
      Rating, 4.6 out of 5 stars
      ·
      92 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Applying Data Analytics in Marketing

      Skills you'll gain: Marketing Analytics, Regression Analysis, Network Analysis, Market Analysis, Analytics, Statistical Analysis, Customer Insights, Data Analysis, Statistical Methods, Text Mining, Unstructured Data, Social Media, Natural Language Processing

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      188 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Essential English for Business Professionals

      Skills you'll gain: Presentations, English Language, Verbal Communication Skills, Communication, Non-Verbal Communication, Entrepreneurship, Microsoft PowerPoint, Business Communication, Sales, Interpersonal Communications, Project Management, Business Leadership, Productivity Software, Crisis Management, Organizational Structure, Marketing, Business, Vocabulary, Telecommuting, Human Resources

      4.7
      Rating, 4.7 out of 5 stars
      ·
      185 reviews

      Intermediate · Specialization · 1 - 3 Months

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    1…484950…165

    In summary, here are 10 of our most popular viral marketing courses

    • The Olympic Games and the Media: Universitat Autònoma de Barcelona
    • Wharton Entrepreneurship Capstone: University of Pennsylvania
    • Introducción a la estrategia: Universidad Nacional Autónoma de México
    • Desarrollador de Meta de IOS: Meta
    • E-commerce Academy: Universidad de Palermo
    • Estrategias de Emprendimiento: Tecnológico de Monterrey
    • SAP Customer Engagement and Discovery: SAP
    • Marketing Channel Strategy & B2B2C Routes to Market: Emory University
    • Selling to Chinese Consumers: The Chinese University of Hong Kong
    • 当代应用心理学: Shanghai Jiao Tong University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Viral Marketing

    Viral marketing refers to a marketing strategy that aims to promote a product, service, or brand by creating and distributing content that spreads rapidly and organically through online platforms and social media networks. The goal is to generate high levels of visibility and engagement by leveraging the power of social sharing and word-of-mouth marketing. Viral marketing campaigns often rely on creative, entertaining, or controversial content that encourages users to share it with their networks, resulting in exponential reach and brand exposure.‎

    To excel in viral marketing, you need to develop the following skills:

    • Content Creation: Ability to create compelling, shareable content in various formats such as videos, infographics, memes, or interactive experiences.
    • Social Media Marketing: Proficiency in leveraging social media platforms to maximize reach, engagement, and virality of marketing campaigns.
    • Copywriting and Messaging: Skills in crafting persuasive and engaging copy that resonates with the target audience and prompts them to share.
    • Trend Spotting: Aptitude for identifying emerging trends, cultural references, or popular topics that can be incorporated into marketing campaigns for increased virality.
    • Analytics and Tracking: Knowledge of marketing analytics tools to track and measure the performance of viral campaigns, including reach, engagement, and conversion rates.
    • Consumer Psychology: Understanding of human behavior and motivation to create content that elicits emotional responses and encourages sharing.
    • Influencer Marketing: Familiarity with influencer marketing strategies and the ability to collaborate with influencers to amplify the reach of viral campaigns.
    • Viral Campaign Optimization: Skills in analyzing campaign data, identifying areas for improvement, and optimizing content and distribution strategies to enhance virality.
    • Branding and Positioning: Ability to align viral marketing efforts with brand values, messaging, and positioning to ensure consistency and brand recognition.
    • Communication and Collaboration: Effective communication skills to work with cross-functional teams, agencies, or influencers involved in viral marketing campaigns.‎

    With viral marketing skills, you can pursue various job opportunities, including:

    • Digital Marketing Specialist
    • Social Media Manager
    • Content Marketer
    • Brand Strategist
    • Influencer Marketing Manager
    • Digital Advertising Specialist
    • Growth Hacker
    • Public Relations Specialist
    • Campaign Manager
    • Social Media Analyst

    These roles involve developing and executing viral marketing campaigns, managing social media channels, creating engaging content, analyzing campaign performance, and driving brand awareness and customer engagement.‎

    Viral marketing is well-suited for individuals who possess the following qualities:

    • Creativity: Ability to think outside the box and come up with innovative and shareable ideas for marketing campaigns.
    • Digital Natives: Familiarity with social media platforms, online trends, and the ability to navigate digital environments with ease.
    • Analytical Thinkers: Aptitude for analyzing campaign data, identifying patterns, and optimizing strategies for maximum virality.
    • Excellent Communication Skills: Ability to convey messages effectively, create engaging content, and collaborate with teams and influencers.
    • Trend Spotters: Keen eye for identifying emerging trends, cultural references, or viral content opportunities relevant to the target audience.
    • Quick Learners: Willingness to adapt to changing digital landscapes, new social media platforms, and evolving consumer behaviors.
    • Adaptability: Ability to respond to viral content opportunities swiftly, adjust strategies, and capitalize on emerging trends.
    • Brand Awareness: Understanding of brand values, messaging, and positioning to ensure viral campaigns align with the brand's identity.
    • Passion for Consumer Behavior: Curiosity about human psychology, social dynamics, and what motivates people to engage and share content.
    • Resilience: Ability to handle both positive and negative reactions to viral campaigns and adapt strategies accordingly.‎

    Several topics are related to viral marketing that you can study to enhance your skills and knowledge, including:

    • Content Marketing
    • Social Media Marketing
    • Digital Advertising
    • Influencer Marketing
    • Branding and Positioning
    • Consumer Behavior
    • Storytelling and Narrative Techniques
    • Trend Analysis and Prediction
    • Viral Campaign Case Studies
    • Data Analytics and Tracking

    Exploring these topics through online courses, certifications, case studies, and practical exercises will provide you with insights and strategies to create and implement effective viral marketing campaigns, maximize reach and engagement, and leverage the power of social sharing to drive brand awareness and growth.‎

    Online Viral Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Viral Marketing skills. Choose from a wide range of Viral Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Viral Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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