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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      What is Social?

      Skills you'll gain: Social Media Marketing, Target Audience, Social Media Strategy, Digital Transformation, Social Media Management, Professional Networking, Marketing Strategies, Content Strategy, Business Transformation, Market Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      4.2K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Business English

      Skills you'll gain: Meeting Facilitation, Sales Presentations, Brainstorming, Purchasing, Business Writing, English Language, Business Communication, Marketing Materials, Business Planning, Negotiation, Selling Techniques, Management Reporting, Marketing Communications, Business Correspondence, Marketing Planning, Active Listening, Advertising, Business Marketing, Telephone Skills, Promotional Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Introduction to Genomic Technologies

      Skills you'll gain: Bioinformatics, Data Science, Molecular Biology, Data Analysis, Programming Principles, Computer Science, Statistical Analysis, Computational Thinking, Big Data, Software Engineering, Algorithms, Biology

      4.6
      Rating, 4.6 out of 5 stars
      ·
      4.7K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of London

      Responsive Website Development and Design

      Skills you'll gain: Responsive Web Design, HTML and CSS, Web Design, Human Computer Interaction, Interaction Design, jQuery, Bootstrap (Front-End Framework), Hypertext Markup Language (HTML), Usability, User Experience Design, User Accounts, MongoDB, User Interface and User Experience (UI/UX) Design, Web Design and Development, Wireframing, Persona (User Experience), Web Applications, Full-Stack Web Development, Interactive Data Visualization, JavaScript Frameworks

      4.5
      Rating, 4.5 out of 5 stars
      ·
      7.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Introduction to Big Data

      Skills you'll gain: Big Data, Apache Hadoop, Scalability, Data Processing, Data Science, Distributed Computing, Unstructured Data, Data Analysis, Real Time Data, Data Storage

      4.6
      Rating, 4.6 out of 5 stars
      ·
      11K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of London

      Machine Learning for All

      Skills you'll gain: Feature Engineering, Machine Learning, Data Processing, Artificial Intelligence, Supervised Learning, Data Analysis, Computer Vision, Data Collection

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.5K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      Gamification

      Skills you'll gain: Game Design, Solution Design, Design Thinking, Human Centered Design, Drive Engagement, Industrial and Organizational Psychology, Employee Engagement, Organizational Development, Behavioral Economics, Emerging Technologies, Risk Analysis, Customer Engagement, Psychology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.4K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Bioinformatics

      Skills you'll gain: Bioinformatics, Molecular Biology, Dimensionality Reduction, Unsupervised Learning, Applied Machine Learning, Data Analysis, Computational Thinking, Graph Theory, Markov Model, Biochemistry, Life Sciences, Microbiology, Statistical Analysis, Medical Science and Research, Precision Medicine, Biology, Pharmacology, Algorithms, Infectious Diseases, Data Mining

      4.3
      Rating, 4.3 out of 5 stars
      ·
      1.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Meta Marketing Science Certification Exam

      Skills you'll gain: Interviewing Skills, Marketing Analytics, Registration, Digital Marketing, Data Analysis, Professional Networking, Statistical Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      212 reviews

      Beginner · Course · 1 - 4 Weeks

    • E

      Edureka

      MySQL for Data Analytics and Business Intelligence

      Skills you'll gain: MySQL, Relational Databases, Database Management, SQL, Databases, Business Intelligence, Data Storytelling, Role-Based Access Control (RBAC), Data Visualization Software, Data Warehousing, Data Literacy, Data Access, Query Languages, Data Transformation, Performance Tuning

      3.8
      Rating, 3.8 out of 5 stars
      ·
      21 reviews

      Beginner · Course · 1 - 4 Weeks

    • E

      Erasmus University Rotterdam

      Innovation Management

      Skills you'll gain: Innovation, Creativity, Brainstorming, Process Development, Design Thinking, Organizational Leadership, Product Development, Diversity and Inclusion, Product Lifecycle Management, Team Management, Business Strategy, Lean Methodologies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.2K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      From Data to Insights with Google Cloud

      Skills you'll gain: Looker (Software), Dashboard, SQL, Data Transformation, Big Data, Google Cloud Platform, Applied Machine Learning, Data Cleansing, Machine Learning, Cloud Infrastructure, Data Import/Export, Artificial Intelligence and Machine Learning (AI/ML), Data Analysis, Data Access, Data Warehousing, Supervised Learning, Database Architecture and Administration, Data Visualization Software, Predictive Modeling, Deep Learning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      4.7K reviews

      Beginner · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • What is Social?: Northwestern University
    • Business English: Arizona State University
    • Introduction to Genomic Technologies: Johns Hopkins University
    • Responsive Website Development and Design: University of London
    • Introduction to Big Data: University of California San Diego
    • Machine Learning for All: University of London
    • Gamification: University of Pennsylvania
    • Bioinformatics: University of California San Diego
    • Meta Marketing Science Certification Exam: Meta
    • MySQL for Data Analytics and Business Intelligence: Edureka

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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