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    • Advertising

    Advertising Courses Online

    Understand advertising strategies and media planning. Learn to create and manage ad campaigns across various platforms.

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    Explore the Advertising Course Catalog

    • Status: New
      New
      C

      Coursera Instructor Network

      GenAI for Customer Support

      Skills you'll gain: Prompt Engineering, Customer experience improvement, Generative AI, AI Personalization, Customer Support, Customer Service, Email Marketing, Self Service Technologies, Artificial Intelligence, Operational Efficiency, Automation, Content Creation

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      Simplilearn

      AI, Automation, and Emerging Technology

      Skills you'll gain: Marketing Automation, AI Personalization, Marketing Analytics, Digital Marketing, Marketing Strategies, Marketing, Customer Analysis, Digital Advertising, Predictive Analytics, Artificial Intelligence, Customer Engagement, ChatGPT, Search Engine Optimization, HubSpot CRM, Automation, Visual Merchandising, Computer Vision

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Créer du contenu pour les réseaux sociaux avec PicMonkey

      Skills you'll gain: Social Media Content, Social Media, Social Media Marketing, Social Media Management, Instagram, Brand Loyalty, Content Creation, Customer Engagement, Photo Editing

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      زيادة عدد المتابعين عبر البحث عن الكلمات الرئيسية والهاشتاغ

      Skills you'll gain: Content Performance Analysis, Instagram, TikTok, Social Media, Social Media Marketing, Growth Strategies, Social Media Strategy, Pinterest, Keyword Research, Drive Engagement

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Créer une présentation de marché cible avec Canva

      Skills you'll gain: Presentations, Customer Analysis, Target Market, Marketing Materials, Target Audience, Market Analysis, Marketing

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Manage and schedule content in Facebook Creator Studio

      Skills you'll gain: Content Performance Analysis, Social Media Management, Social Media, Facebook, Instagram, Social Media Marketing, Content Management, Analysis, Scheduling, Content Creation, Dashboard

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      كيفية بناء ديموغرافية جمهورك المستهدف على فيسبوك

      Skills you'll gain: Facebook, Target Audience, Social Media, Social Media Marketing, Social Media Campaigns, Social Media Content, Advertising, Online Advertising, Customer Insights, Business Development

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Crea un perfil de negocios en Twitter

      Skills you'll gain: Trend Analysis, Social Media, Social Media Strategy, Social Media Marketing, Market Trend, Account Management, User Accounts

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Introdução ao Marketing Digital

      Skills you'll gain: Marketing Strategies, Strategic Marketing, Marketing, Digital Marketing, Marketing Planning, Digital Advertising, Target Audience, Consumer Behaviour, Social Media Marketing, Customer Insights, Integrated Marketing Communications

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Descubre diferentes formatos de anuncios en Facebook

      Skills you'll gain: Facebook, Target Audience, Social Media Campaigns, Advertising Campaigns, Social Media, Social Media Marketing, Advertising, Social Media Strategy, Social Media Content, Online Advertising, Digital Advertising, Videography

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Anuncie su evento para recaudar fondos con Canva

      Skills you'll gain: Canva (Software), Marketing Materials, Promotional Materials, Graphic Design, Advertising, Design, Marketing Design, Design Elements And Principles, Target Audience, Digital Advertising, Social Media Content

      Intermediate · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Create and schedule content for social media with Later

      Skills you'll gain: Social Media Content, Social Media, Social Media Marketing, Social Media Management, Content Creation, Instagram, Scheduling, Facebook, Content Management

      Beginner · Guided Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular advertising courses

    • GenAI for Customer Support: Coursera Instructor Network
    • AI, Automation, and Emerging Technology: Simplilearn
    • Créer du contenu pour les réseaux sociaux avec PicMonkey: Coursera Project Network
    • زيادة عدد المتابعين عبر البحث عن الكلمات الرئيسية والهاشتاغ: Coursera Project Network
    • Créer une présentation de marché cible avec Canva: Coursera Project Network
    • Manage and schedule content in Facebook Creator Studio: Coursera Project Network
    • كيفية بناء ديموغرافية جمهورك المستهدف على فيسبوك: Coursera Project Network
    • Crea un perfil de negocios en Twitter: Coursera Project Network
    • Introdução ao Marketing Digital: Fundação Instituto de Administração
    • Descubre diferentes formatos de anuncios en Facebook: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Advertising

    Advertising courses on Coursera provide learners with a wide array of skills necessary for successful advertising campaigns in various media:

    • Fundamentals of Advertising: Understand the core principles of advertising, including strategy, design, and media selection.
    • Digital Marketing Techniques: Master the tools and techniques for digital advertising, including social media, search engine marketing (SEM), and display advertising.
    • Copywriting: Learn how to craft compelling messages that resonate with target audiences and encourage engagement.
    • Data Analysis and Metrics: Gain proficiency in measuring advertising effectiveness using analytics and key performance indicators (KPIs).
    • Brand Management: Develop skills to build and maintain a strong brand through consistent and effective advertising.
    • Consumer Behavior: Understand the psychological and social factors that influence consumer decisions and how to leverage this knowledge in advertising strategies.
    • Creative Development: Explore creative process management from concept development to execution, ensuring creative aligns with marketing objectives. ‎

    Advertising courses on Coursera are designed to accommodate learners at all levels:

    • Beginners: No prior marketing experience is needed for introductory courses that cover the basics of advertising and its role in marketing.
    • Intermediate Marketers: Those with some marketing background can deepen their understanding of specific advertising channels and strategies.
    • Advanced Professionals: Experienced marketers can enhance their skills with advanced courses on strategic advertising, integrated marketing communications, and leadership in advertising teams.

    Courses are structured to provide foundational knowledge and then build up to more complex concepts and practices. ‎

    Participants in Advertising courses on Coursera can earn several types of credentials that enhance their career prospects:

    • Certificates of Completion: Showcase your newly acquired advertising skills on your resume or LinkedIn profile.
    • Professional Certificates: Certify your expertise in specific areas of advertising such as digital marketing or brand management.
    • Specializations: Engage in comprehensive study paths that cover multiple aspects of advertising, preparing you for senior roles or entrepreneurial ventures.

    These credentials are valuable for professionals looking to advance their careers in advertising, marketing, and related fields.‎

    Skills acquired from Advertising courses can lead to numerous career paths within the marketing and communication industries:

    • Advertising Manager: Plan and execute advertising campaigns across various media.
    • Digital Marketing Specialist: Develop and manage online advertising strategies to maximize online presence and engagement.
    • Brand Strategist: Guide the strategic direction of a brand's advertising efforts to ensure consistency and effectiveness.
    • Creative Director: Lead the creative team in generating innovative ideas and visuals for campaign materials.
    • Media Planner/Buyer: Determine the most effective media for campaigns and negotiate ad placements.
    • Marketing Analyst: Use data to analyze market trends and the effectiveness of advertising campaigns.

    Proficiency in advertising is crucial for driving business growth and creating impactful brand interactions in today's competitive market. ‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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