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    Marketing Fundamentals Courses Online

    Explore marketing fundamentals for business growth. Learn about market analysis, targeting, positioning, and the marketing mix.

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    Explore the Marketing Fundamentals Course Catalog

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Pricing Strategy

      Skills you'll gain: Price Negotiation, Strategic Marketing, Product Strategy, Revenue Management, Market Dynamics, Marketing Psychology, Consumer Behaviour, Business Marketing, Customer Analysis, Cost Accounting, Profit and Loss (P&L) Management, Customer Insights, Market Research, Competitive Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Cybersecurity for Business

      Skills you'll gain: Intrusion Detection and Prevention, Threat Detection, Open Web Application Security Project (OWASP), Incident Response, Penetration Testing, Computer Security Incident Management, Distributed Denial-Of-Service (DDoS) Attacks, Cybersecurity, Threat Management, Data Security, Authentications, Cyber Attacks, Security Testing, Cloud Security, Security Strategy, Computer Security Awareness Training, Malware Protection, Risk Management, Vulnerability Assessments, Enterprise Security

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Business Strategy

      Skills you'll gain: Business Strategy, Organizational Strategy, Strategic Leadership, Business Modeling, Strategic Decision-Making, Competitive Analysis, Value Propositions, Market Analysis, Innovation, Analysis

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      International Business

      Skills you'll gain: Global Marketing, Intellectual Property, Supply Chain, Business Ethics, International Finance, Risk Analysis, Supply Chain Management, Transportation Management, Business Risk Management, Economic Development, Strategic Sourcing, Target Market, Financial Market, Logistics, Market Opportunities, Economics, International Relations, Organizational Structure, Competitive Analysis, Marketing Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      447 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google Cloud

      Google Cloud Data Analytics

      Skills you'll gain: Data Lakes, Data Storytelling, Data Governance, Data Presentation, Data Architecture, Data Pipelines, Data Visualization Software, Dashboard, Data Management, Cloud Infrastructure, Generative AI, Data Cleansing, Cloud Storage, Data Transformation, Cloud Computing, Google Cloud Platform, Database Management, Data Ethics, Data Analysis, Analytics

      4.4
      Rating, 4.4 out of 5 stars
      ·
      172 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Understanding Financial Statements: Company Position

      Skills you'll gain: Balance Sheet, Financial Statements, Financial Statement Analysis, Financial Accounting, Accounting, Financial Reporting, Generally Accepted Accounting Principles (GAAP), Asset Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.4K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Strategising: Management for Global Competitive Advantage

      Skills you'll gain: Business Strategy, Design Thinking, Supply Chain, Strategic Thinking, Supply Chain Planning, Business Ethics, Supply Chain Management, Corporate Sustainability, Customer Analysis, Emerging Technologies, Strategic Marketing, Growth Strategies, Strategic Sourcing, Environmental Social And Corporate Governance (ESG), Digital Transformation, Governance, Transportation, Supply Chain, and Logistics, Innovation, Business Modeling, Business Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      C

      Copenhagen Business School

      Strategy Formulation

      Skills you'll gain: Business Strategy, Business Planning, Strategic Decision-Making, Strategic Thinking, Organizational Strategy, Resource Management, Competitive Analysis, Market Analysis, Global Marketing, Value Propositions, Market Dynamics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.5K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship

      Skills you'll gain: Business Modeling, Strategic Decision-Making, Entrepreneurship, Market Opportunities, Ideation, Innovation, Business Strategies, Customer Insights, Market Analysis, New Business Development, Competitive Analysis, Value Propositions

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.4K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      The Importance of Listening

      Skills you'll gain: Real Time Data, Social Media, Social Media Marketing, Big Data, Marketing Analytics, Crisis Management, Analytics, Content Strategy, Text Mining, Data-Driven Decision-Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.6K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Recommender Systems

      Skills you'll gain: AI Personalization, Machine Learning Algorithms, Taxonomy, Applied Machine Learning, Machine Learning, Dimensionality Reduction, Performance Metric, Spreadsheet Software, Data Collection, Performance Measurement, Benchmarking, Usability Testing, Exploratory Data Analysis, A/B Testing, Analysis, Artificial Intelligence and Machine Learning (AI/ML), Technical Design, Algorithms, System Design and Implementation, Predictive Modeling

      4.3
      Rating, 4.3 out of 5 stars
      ·
      823 reviews

      Intermediate · Specialization · 3 - 6 Months

    • K

      Kennesaw State University

      Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)

      Skills you'll gain: Value Propositions, Business Modeling, Presentations, Customer Analysis, Innovation, Business Process, Customer Relationship Management, Entrepreneurship, Target Market, Marketing Channel, Business Strategy, Strategic Partnership, Cost Management, Revenue Management, Resource Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      654 reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing fundamentals courses

    • Pricing Strategy: IE Business School
    • Cybersecurity for Business: University of Colorado System
    • Business Strategy: University of Illinois Urbana-Champaign
    • International Business: University of Colorado Boulder
    • Google Cloud Data Analytics: Google Cloud
    • Understanding Financial Statements: Company Position: University of Illinois Urbana-Champaign
    • Strategising: Management for Global Competitive Advantage: Macquarie University
    • Strategy Formulation: Copenhagen Business School
    • Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship: University of Maryland, College Park
    • The Importance of Listening: Northwestern University

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